Presentations and documents tagged aarrr
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Startup Metrics For Scottish Pirates (AARRR!) v1.3
from dmc500hats, posted 2 years ago in Technology. 12289 views
revised Startup Metrics for Pirates preso, for talk @ Univ. Edinburgh (January 2008)
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Metrics-Driven Marketing Strategy
from dmc500hats, posted 3 years ago in Business & Mgmt, Technology. 20627 views
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
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AARRR and the FB Platform
from rfan622, posted 3 years ago in Business & Mgmt. 8316 views
Adapted from DaveMcClure's Internet marketing shpiel (http://500hats.typepad.com/500blogs/2007/06/internet-market.html).
Created by Rob Fan for the week 3 lecture of Stanford CS377W (THE Facebook Class).
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Startup Metrics for Pirates
from dmc500hats, posted 3 years ago in Business & Mgmt. 24428 views
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Reven...