LEAN STARTUP
THINKING
AND
METHODS
Taavi Lindmaa
twitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September...
About Me
• UX Designer
• Certified Gamification designer, researcher for “The
Gamification Revolution” by Gabe Zichermann
• W...
The Lean Startup
by Eric Ries
@taavilindmaa
Wednesday, September 11, 13
LEAN STARTUP
•Lean manufacturing
•Agile development
•Customer development
@taavilindmaa
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
@taavilindmaa
Wednesday, September 11, 13
Validation
	
  	
  Board
	
  	
  	
  Sign up at:
leanstartupmachine.com/validationboard/
@taavilindmaa
Wednesday, Septembe...
Wednesday, September 11, 13
@taavilindmaa
Wednesday, September 11, 13
PROGRESS =
VALIDATED
LEARNING
PRODUCT =
EXPERIMENT
GOAL: Decrease Cash
Spent Between Pivots
Wednesday, September 11, 13
  	
   STEP 1:
Who is the customer?
	
   Define Your Customer Hypothesis
@taavilindmaa
Wednesday, September 11, 13
What is her problem?
	
   Define Your Problem Hypothesis
@taavilindmaa
Wednesday, September 11, 13
SOLUTION
Do not define until the problem is
validated
@taavilindmaa
Wednesday, September 11, 13
What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
e...
HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold...
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
@taavilindmaa
Wednesday, Septembe...
Trello
Wednesday, September 11, 13
MATRIX
Urgent Not urgent
Important
Not
important
@taavilindmaa
Wednesday, September 11, 13
SCRUM
In queue Doing Done
Task Task Task
@taavilindmaa
Wednesday, September 11, 13
IDEAVALIDATION
@taavilindmaa
Wednesday, September 11, 13
IDEAVALIDATION
• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams
Use...
A/B testing
Wednesday, September 11, 13
Wufoo form
Wednesday, September 11, 13
Eventbrite
Wednesday, September 11, 13
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
...
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wedn...
JUDGING CRITERIAS
@taavilindmaa
Wednesday, September 11, 13
CUSTOMER
VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
@taavilindmaa
Wednesday, September 11...
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
@taavilindmaa
Wedne...
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
@t...
GET OUT OF THE
BUILDING NOW!
@taavilindmaa
Wednesday, September 11, 13
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13
CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa
Wednesday, September 11, 13
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Lean Startup Methods & Thinking: apply it in hackathon

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Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.

Published in: Education, Technology, Business

Lean Startup Methods & Thinking: apply it in hackathon

  1. 1. LEAN STARTUP THINKING AND METHODS Taavi Lindmaa twitter: @taavilindmaa How to nail it with a weekend! Wednesday, September 11, 13
  2. 2. About Me • UX Designer • Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann • Worked at Dopamine Creative Agency in NYC • “Most creative idea” at Brainhunt competition 2011/12 • Advised & Incubated at Founder Institute NYC On Twitter @taavilindmaa Wednesday, September 11, 13
  3. 3. The Lean Startup by Eric Ries @taavilindmaa Wednesday, September 11, 13
  4. 4. LEAN STARTUP •Lean manufacturing •Agile development •Customer development @taavilindmaa Wednesday, September 11, 13
  5. 5. Wednesday, September 11, 13
  6. 6. Wednesday, September 11, 13
  7. 7. @taavilindmaa Wednesday, September 11, 13
  8. 8. Validation    Board      Sign up at: leanstartupmachine.com/validationboard/ @taavilindmaa Wednesday, September 11, 13
  9. 9. Wednesday, September 11, 13
  10. 10. @taavilindmaa Wednesday, September 11, 13
  11. 11. PROGRESS = VALIDATED LEARNING PRODUCT = EXPERIMENT GOAL: Decrease Cash Spent Between Pivots Wednesday, September 11, 13
  12. 12.     STEP 1: Who is the customer?   Define Your Customer Hypothesis @taavilindmaa Wednesday, September 11, 13
  13. 13. What is her problem?   Define Your Problem Hypothesis @taavilindmaa Wednesday, September 11, 13
  14. 14. SOLUTION Do not define until the problem is validated @taavilindmaa Wednesday, September 11, 13
  15. 15. What do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) @taavilindmaa@taavilindmaa Wednesday, September 11, 13
  16. 16. HOW TO FIND PEOPLE? 1.Interview Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) @taavilindmaa Wednesday, September 11, 13
  17. 17. TEAM TOOLS • Timer - toggl.com • Task manager - trello.com • Use voting to get consensus @taavilindmaa Wednesday, September 11, 13
  18. 18. Trello Wednesday, September 11, 13
  19. 19. MATRIX Urgent Not urgent Important Not important @taavilindmaa Wednesday, September 11, 13
  20. 20. SCRUM In queue Doing Done Task Task Task @taavilindmaa Wednesday, September 11, 13
  21. 21. IDEAVALIDATION @taavilindmaa Wednesday, September 11, 13
  22. 22. IDEAVALIDATION • A/B/n testing • Twitter/FB polls • Wufoo survey • Poll daddy • Eventbrite • Google form • Other teams Use the feedback to refine your MVP @taavilindmaa Wednesday, September 11, 13
  23. 23. A/B testing Wednesday, September 11, 13
  24. 24. Wufoo form Wednesday, September 11, 13
  25. 25. Eventbrite Wednesday, September 11, 13
  26. 26. LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap - getbootstrap.com @taavilindmaa Wednesday, September 11, 13
  27. 27. PITCH • Landing page • Cold email • Cold call • Fake ad • Walking into the store and pitching the owner • Kickstarter Wednesday, September 11, 13
  28. 28. JUDGING CRITERIAS @taavilindmaa Wednesday, September 11, 13
  29. 29. CUSTOMER VALIDATION • Interviewed customers? • Integrated feedback? • Build fanbase? @taavilindmaa Wednesday, September 11, 13
  30. 30. BUSINESS MODEL • Different from customers? • Acquisitions/rollout strategy? • Realistic revenue model? @taavilindmaa Wednesday, September 11, 13
  31. 31. Execution • Created great clear pitch? • Have a nice design? • Built a functional prototype? • Executed well as a team? @taavilindmaa Wednesday, September 11, 13
  32. 32. GET OUT OF THE BUILDING NOW! @taavilindmaa Wednesday, September 11, 13
  33. 33. CASE STUDY 1 How Trevor Saved 10k & 6 months Wednesday, September 11, 13
  34. 34. CHEERS! TAAVI LINDMAA UX designer & product owner taavi@lindmaa.com twitter: @taavilindmaa Wednesday, September 11, 13

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