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Lean Startup - Customer Development Bootcamp
 

Lean Startup - Customer Development Bootcamp

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This presentation will give tools and tips of how to make lean customer development. Hope to innovate with saving time and money? ...

This presentation will give tools and tips of how to make lean customer development. Hope to innovate with saving time and money?
Next step is to take part of any Lean Startup Machine workshop to get hands on the experiment to start building what customers really want.

Speaker Taavi Lindmaa is an User Experience designer and product lead. He has worked in New York @Dopamine creative agency and resides right now in Europe tech Hub in Estonia. He is also founding organizer of Lean Startup Machine Helsinki

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    Lean Startup - Customer Development Bootcamp Lean Startup - Customer Development Bootcamp Presentation Transcript

    • Customer Development Bootcamp    From customer interviews      to customer traction @taavilindmaa Monday, August 26, 13
    • About Me Taavi Lindmaa Tweet to: @taavilindmaa • UX Designer & Product Lead @Dopamine NYC • Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann • Advised & Incubated at Founder Institute NYC, Gamefounders • From Estonia where Skype was made Monday, August 26, 13
    • The Lean Startup by Eric Ries @taavilindmaa Monday, August 26, 13
    •    Lean Startup is • Customer Development • Agile Development • Lean Manufacturing @taavilindmaa Monday, August 26, 13
    • Lean Startup Machine weekend workshops @taavilindmaa Monday, August 26, 13
    • @taavilindmaa 200 WORKSHOPS IN 2013 New York Boston Chicago Austin Philadelphia Los Angeles Washington DC San Francisco San Diego Toronto Montreal Tokyo Shanghai Karachi Lahore Dubai Moscow Tel Aviv Milan Amsterdam Riyadh Sao Paolo London Monday, August 26, 13
    • Validation        Board    Free download at: leanstartupmachine.com/validationboard/ @taavilindmaa Monday, August 26, 13
    • Monday, August 26, 13
    • GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
    • PRODUCT = EXPERIMENT GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
    • PROGRESS = VALIDATED LEARNING PRODUCT = EXPERIMENT GOAL: Save Cash Spent Between Pivots Monday, August 26, 13
    •     STEP 1: Who is the customer?   Define Your Customer Hypothesis @taavilindmaa Monday, August 26, 13
    •     STEP 2: What is her problem?   Define Your Problem Hypothesis @taavilindmaa Monday, August 26, 13
    •   PROBLEM • _______ have a problem with _______ • Car owners have a problem with gas prices @taavilindmaa Monday, August 26, 13
    •                                SOLUTION Do not define solution until the problem is  validated @taavilindmaa Monday, August 26, 13
    •     STEP 3: What do you test?   Plan your Experiment (MVP) @taavilindmaa Monday, August 26, 13
    •   What must we learn? What are the Core Assumptions of our business? Prioritize: Which Assumption is the Riskiest? @taavilindmaa Monday, August 26, 13
    • Validation Stages 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) @taavilindmaa Monday, August 26, 13
    • STEP 4? @taavilindmaa Monday, August 26, 13
    •   GET OUT     OF THE BUILDING! @taavilindmaa Monday, August 26, 13
    • Exploration Method Monday, August 26, 13
    • Todd! My customer is anyone who... Monday, August 26, 13
    • How To Find Customers 1.Interview Strangers on Street 2.Shopping Mall & StarBucks 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) Monday, August 26, 13
    • Record Data Monday, August 26, 13
    • Pitch Method Monday, August 26, 13
    • Pitch • Landing page • Cold email • Cold call • Fake ad • Walking into the store and pitching the owner • Kickstarter @taavilindmaa Monday, August 26, 13
    • Concierge Method Monday, August 26, 13
    • Concierge • Email • Physical labor • Spreadsheets • Open Source Software • Cell phone @taavilindmaa Monday, August 26, 13
    •   Learn More www.leanstartupmachine.com @taavilindmaa Monday, August 26, 13
    • Lean Startup Machine Helsinki 13-15 September 2013 leanhelsinki.eventbrite.com   @taavilindmaa Monday, August 26, 13
    • Thank you! Taavi Lindmaa taavi@lindmaa.com @taavilindmaa Monday, August 26, 13
    • CASE STUDY 1 How Trevor Saved 10k & 6 months Monday, August 26, 13