Flurry
App Analytics

{

Taffie Coler
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Flurry was released in 2008 as a cross-platform
mobile analytics company
Their first major competitors wer...
Flurry
 Focused more on mobile
Google Analytics
apps
 More biased towards
 Provides better
Android (extra features
demo...
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Flurry is free and no credit card required
Takes a few hours for results to show; website
updated a few times th...
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Compatibility

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iPhone/iPad
Windows Phone
Blackberry Mobile
Android
Java
Mobile Web
AppDelegate.m

“Hello World”
Three lines of code gives you:
 New and active users
 Session time and frequency
 Top versions
 Audience interests (by...
User/Session Data
User Location
Devices/Carriers/Firmware
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Custom Events are logged in Flurry’s web
interface
Optional parameters are completely
custom, passed as a dictionary...
Event Logging
User Paths
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Flurry keeps track of up to 605 different
versions of your app
The web interface allows a user to define by
da...
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Flurry Analytics

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Flurry Analytics

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Flurry Analytics

  1. 1. Flurry App Analytics { Taffie Coler
  2. 2.       Flurry was released in 2008 as a cross-platform mobile analytics company Their first major competitors were Bango and Mobilytics Flurry raised $15M Series C funding December 2010 T-Mobile partnership in October 2009 Flurry adds free crash analytics February 2013 Flurry reaches “Billion Monthly Active Device” milestone April 2013 History
  3. 3. Flurry  Focused more on mobile Google Analytics apps  More biased towards  Provides better Android (extra features demographic, psychographi only available for Google c information Play apps)  Higher learning curve  More sophisticated ecommerce tracking  Flurry gives you all data, can break down by  Generalized data user  No data for retention Comparison of similar tools
  4. 4.     Flurry is free and no credit card required Takes a few hours for results to show; website updated a few times throughout the day Recently obtained $15M in series C funding Revenue model – commission from targeted ad campaigns Sustainability, performance, Pricing, Benefit/cost analysis
  5. 5.     Compatibility   iPhone/iPad Windows Phone Blackberry Mobile Android Java Mobile Web
  6. 6. AppDelegate.m “Hello World”
  7. 7. Three lines of code gives you:  New and active users  Session time and frequency  Top versions  Audience interests (by downloaded apps)  Language and geography  Breakdown by device model, carrier and firmware “Hello World” cont.
  8. 8. User/Session Data
  9. 9. User Location
  10. 10. Devices/Carriers/Firmware
  11. 11.   Custom Events are logged in Flurry’s web interface Optional parameters are completely custom, passed as a dictionary Tutorial/training
  12. 12. Event Logging
  13. 13. User Paths
  14. 14.     Flurry keeps track of up to 605 different versions of your app The web interface allows a user to define by day/month/year Flurry recently received all series funding, now ready to become large Flurry delivered an iOS 7-compatible SDK before iOS 7 was released and continues to update their FAQ and patch their releases Maintenance
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