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Tapping User Experience Design

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As a product designer, I'm interested in User Experience Design. Actually, I'm still in ongoing learning process of it. Even though I'm kind of new bee in this field, the reason why I choose this …

As a product designer, I'm interested in User Experience Design. Actually, I'm still in ongoing learning process of it. Even though I'm kind of new bee in this field, the reason why I choose this topic is to share my perspective of UXD. In this presentation, I'm not going to only explain what the UX Design is, but also how user experience is applied in some area with some examples.

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  • 1. TAPPINGUSER EXPERIENCEDESIGNTae-Yong (Tay) Kimdesignlab@taykim.com
  • 2. CONTENTSWHAT Definitions of UXWHY Importance of UX Design in Product DesignHOW Project ExampleConclusion
  • 3. ex·pe·ri·ence (ik`spi(e)rē ns) noune e
  • 4. It’s a very subjective term... From what we feel and perceive almost everything from our livesBroad and invisible aspect of humanex·pe·ri·ence (ik`spi(e)rē ns) noune e
  • 5. Scope of User ExperienceUnderstanding, Scoping and Defining UX: A Survey Approach, by Effie L-C. Law (CHI 2009)
  • 6. Definitions of UX Design“ User experience is how a person feels when interfacing with product,service or system.““ User experience design is any aspects of a user’s experience with a givenproduct, service and system, including the interface, graphics, industrialdesign, physical interaction.“Peter Merholz (2007).“Peter in Conversation with Don Norman About UX & Innovation”
  • 7. Saffer, Dan. Designing for Interaction(2007), page17
  • 8. WHYUX Matter for Us?
  • 9. Use of Digital TechnologyTV (1980’s) Smart TV (2010’s)
  • 10. Connected TechnologySocial scissors by Fiskars Weightwatcher by Artek Talking vase by ArtekLecture by Sami Niemelä(2013): Stories, Behaviors and Purpose-slide 07
  • 11. HOWUX is appliedin Design Process?
  • 12. Observation, User survey, InterviewExperience mapping, User flowPersona, ScenarioWireframe, Prototype...Methods / in design processhttp://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
  • 13. Design to improve entire user experience in MRI, CT scan solutionsUsed Experience Flow as one of main methods in whole development processto capture insights on user behavior and experienceThe method help to visualize insight about how customer behave, think andhow they try to achieve their goalsTo find barriers and pain points / concerns / key decision points throughout theprocessProject - Ambient Experience by Philips
  • 14. http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf
  • 15. http://www.design.philips.com/philips/shared/assets/design_assets/pdf/nvbD/july2010/people_focused_innovation_in_healthcare.pdf
  • 16. Insight from the project...* People > Technology
  • 17. UX helps me understand the people and the context it is designed forBenefits of holistic approach - work with other fieldsImportance of focusing on human’s desire and (hidden) needs.. my view point on UX driven design
  • 18. THANKS