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How to be an email marketing ninja
 

How to be an email marketing ninja

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http://www.freshsupercool.com/

http://www.freshsupercool.com/

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    How to be an email marketing ninja How to be an email marketing ninja Presentation Transcript

    • How to be an Email Marketing Ninja TaeWoo Kim TaeWooKim
    • About Me - Nerd turned Biz Man - Zero business experience - Trial & error - Persistence
    • Email Marketing 101 - "DUH" - Build list - CAN-SPAM compliance - unsub. - Don't buy/rent list - A/B test your subject
    • Email Marketing 101 - "DUH" ROI is proven
    • What do you think? Quiz - What is the #1 reason people FAIL at email marketing? 1. Irrelevant 2. Too boring 3. Too often 4. Too impersonal 5. Too sales-y
    • You Already Know Email Marketing ... believe it or not.
    • Email Marketing = (Online) Dating
    • Understanding the Sale
    • Tactic #1 - Lead Generation ("Seed planting")
    • Tactic #1 - Discovery - NON-DIGITAL Organic Paid Dating Friends, Family, School, Work, Neighbor Bars, Nightclubs, Singles cruises, / tours / events, matchmakers, classifieds Business / Marketing Company referral, news/magazine article, word of mouth, TV/radio/newspaper ads, yellow pages, billboards, cold calls, flyers, promotional materials Organic = High trust, low scalability. Paid = Low trust, high scalability
    • Tactic #1 - Discovery - DIGITAL Organic Paid Dating (same), social networks (same), dating sites Business / Marketing (same), SEO, social, email, mobile, cross promotions (same), SEM, banner ads, retargeting, paid links
    • Tactic #1 - Discovery Dating Marketing
    • Tactic #1 - Discovery Mistakes: Wrong Target Market Dating Marketing
    • Tactic #1 - Discovery Mistakes: Irrelevant Messaging Dating Marketing
    • Tactic #1 - Discovery Mistakes: No Personality / USP Dating Marketing
    • Tactic #1 - Discovery Mistakes: Premature "Conversion" Dating Marketing
    • Tactic #1 - Discovery Mistakes: Premature "Conversion" Biggest problem: Who the F*CK are you? - NO trust - NO established rapport - NO market credibility Solution?
    • Tactic #2 - Lead Nurturing ("Watering the plant")
    • Tactic #2 - Nurture Your Lead Dating Marketing
    • Tactic #2 - Nurture Your Lead 1. Don't sell right away 2. Build rapport 3. Be an expert 4. Use stories 5. Use personality Teach first. Sell later.
    • Why is lead nurture crucial? 6x repetitions required
    • Idea Saturation Rate Differs
    • Idea Saturation Methods 1. Repetition Ads 2. Celebrities 3. Edutainment
    • Tactic #3 - Ask for the Sale Dating Marketing
    • Tactic #3 - Ask for the Sale - How the prospect thinks Dating - trustworthy - evaluated other guys/girls - spent time with you in person - stories shared Mate-worthy Marketing - trustworthy - evaluated other products & services - spent time reading your material - stories shared Sale-worthy
    • Case Study: Solar One Media - B2B lead generation - very niche - #1 rank keywords - ZERO cold calling - 100% customer initiated contact (10-15/mo.) - very clear cut: Product: Solar lead generation service Market: Solar sales & installation companies
    • 1. Lead Generation - Search PPC - Display - LinkedIn Ads - Content marketing 2. Lead Nurture - email lead nurture - 24 in sequence - open rate: initially 43.7%, ends at 27% 3. Closing - 35% subscribed to paid service Case Study: Solar One Media
    • Build relationships. Save lives. Case Study: PawshPal
    • Conclusion Less douche. More ninja. Thank You TaeWoo Kim @TaeWoo Kim http://www.FreshSuperCool.com/