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Mobile Means Business

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Does your business need an app?

Does your business need an app?

Presentation originally given as part of the "Put Your Year in Gear" event in Centennial, Colorado on January 17th.

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Mobile Means Business Mobile Means Business Presentation Transcript

  • Mobile Means BusinessHow to Grow Revenue, UserEngagement, and Unique Visitors PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • A LITTLE ABOUT MEJuan Sanchez• Designer & Partner at Tack Mobile• Author of “Creating Visual Experiences”• Co-creator of FieldTest• Senior Editor for UX Magazine• Fun Fact: Hair has been at least 8 different colors @juansanchez juan@tackmobile.com http://www.slideshare.net/TackMobilePRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • So, like, OMG, mobile is a big deal.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012 View slide
  • MOBILE PC 2015By 2015 more U.S. Internet userswill access the Internet throughmobile devices than through PCsor other wireline devices. via IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012 View slide
  • MOBILE PC 2010 2015Mobile data traffic is nowoutpacing fixed broadbandtraffic. In 2010, it grew 4.2 timesas fast. via Cisco Visual Networking Index Forecast Projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • ? 2006 2008 2010 2012Home usage of the PC is down20% since 2008 & half ofcomputing sales are mobile. via Business Insider: Is The Smartphone Killing The PC? & GigaOmPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Within 3 years, 44% of execsexpect a mobile device to betheir primary device forbusiness. via B2B Trends in Mobile & Video Online StudyPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • In November 2010, visitors toweb-based email sites declined6%; via their mobile devices grewby 36%. via ComScore: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the RisePRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • 22-25% of US and UK mobileInternet browsers never orinfrequently use the desktopInternet. via The ‘Mobile-Only’ Internet GenerationPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Apple’s iPhone 4 is the mostpopular camera used to takepictures uploaded to Flickr. via iPhone 4 About To Be Flickrs Top Camera. Point & Shoots? Pretty Much The Opposite.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • 2010 2011The average iOS device ownerdownloaded 83 apps in 2011 vs.51 in 2010, a 61% increase yearover year. via Apple users buying 61% more apps, paying 14% more per appPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • 53% of executives download andrun branded B2B mobile apps. via B2B Trends in Mobile & Video Online StudyPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Almost 40% of Facebook use isby mobile app. via Almost 40 Percent Of Facebook Use Is By Mobile AppPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • $In 2011, PayPal reached $4billion in mobile payments, upfrom $750 million in 2010 and$141 million in 2009. via VentureBeatPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • MOBILE PRINTAdults now spend more timewith mobile devices than withprint media. via PC WorldPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • THINGS ARE CHANGING Usage is swaying from desktop to mobile.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • AND YET... Many businesses have yet to adopt a mobile strategy.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • BUT... Let’s say you’ve decided your business needs an app.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Prepare yourself.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • KNOW YOUR USER images © Jason TravisPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • KNOW YOUR USER CUSTOMER images © Jason TravisPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • KNOW YOUR CUSTOMER• what’s their digital ecology?• what’s the demographic?• what are they trying to accomplish?• how can you make that easier?• how can you help them save money?PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • KNOW YOUR MOBILE CUSTOMER• context changes• fragmentation• connected in different ways• devices are becoming cheaper• app distribution channels• where do you fit in?PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Ask questions.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • SPEAKING OF QUESTIONS Is your content ready for its mobile debut?PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • CONTENT IS IMPORTANT• use real content in design• content must adapt• contextual content• mobile vs. desktop contentPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • CONTENT IS IMPORTANTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • A mobile strategy is more than an app.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • THE CUSTOMER EXPERIENCE• understand touch points and where mobile can help• brand carried across mediums?• is the brand fragmented?• make the voice consistent and clear• compliment your businessPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • THE CUSTOMER EXPERIENCE • browse and order • sign up for help • email receipt • in-store wizardry • product follow up • a piece of the experiencePRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • THE CUSTOMER EXPERIENCEPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • OTHER EXAMPLES ANALYTICS SALES PRODUCT TRACKER CALCULATOR ORDERINGPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Have you seen any good examples?PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • UTILITY VS. ENTERTAINMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • WHICH WOULD YOU DOWNLOAD? FINANCIAL ACCOUNT TIP ADVISOR ACCESS CALCULATORPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT TAKES MORE THAN A GOOD IDEA Users choose good experience design over brand loyalty. via User Expectations with Mobile AppsPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • Find what works.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • FINDING WHAT WORKS• define the goals• get everyone involved• prioritize• iterate• evaluatePRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT’S A PROCESS DEFINITION DISCOVERY DESIGN DEPLOY DEVELOPMENTPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • IT HAPPENS IN CYCLESPRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • 2012 is a great time to get started.PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • SOMETHING TO THINK ABOUT• What are 5 characteristics of your customers?• What are 3 ways you already interact with existing customers that can be housed in a mobile app?• What marketing goals do you have to reach the 53% of executives that are already using mobile apps?PRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • RESOURCES• http://www.thinkwithgoogle.com/insights/• http://www.cisco.com/en/US/solutions/ collateral/ns341/ns525/ns537/ns705/ns827/ white_paper_c11-520862.html• http://www.slideshare.net/OnDevice/the-mobile- only-internet-generation• http://blogs.forrester.com/thomas_husson/ 11-01-25-2011_mobile_trends http://www.slideshare.net/TackMobilePRESENTATION PUT YOUR YEAR IN GEAR • JANUARY 17, 2012
  • THANKS!tackmobile.com@tackmobilePUT YOUR YEAR IN GEAR • JANUARY 17, 2012