April 2009: web analyticsmarket scanpublishedfor a research paper at the University of Twente, Knowledge Management and Information Services.Ideabornfor permanent marketshareinformation website: AboutAnalytics.com. Developed bij GoalGorilla Internet Strategy.April 2009: launchAboutAnalytics.com 0.9. Monthlymarketshareinformation, 25 analytics providers.Oktober 2009: joint venture with Ton & Reinout fromWebanalisten.nl. Goal to expand service and develop a business model.Today: launchAboutAnalytics.com 1.0
Your Online AnalyticsAdvisor: AboutAnalytics slogan is ‘your online analyticsadvisor’. To main goals: advice & marketinsights. Independent adviceon online analyticstoolselectionforyour business needs: interestingforE-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analyticsknowledge level, hence the current focus on features, notsomuchonsolutions).Competitiveadvantagethroughmarketinsights: interestingfor Top NL online advertisers, CIO’s / CMO’s. Theygaininsightinto online analyticsuse in theirmarket. Leverageinformationintocompetitiveadvantagefortheir business.
DMOZ + Alexa ScanAboutAnalytics slogan is ‘your online analyticsadvisor’.DeepercrawlingDetection of A/B testingforcompetitiveadvantage Premium subscription service:Flaging of branches, competitorsAnalyticsuse time retention and comparisonsSupport forums Data Integration APITechcrunchstyleintegrationwithWebanalisten.nl and other platforms
150 respondents:AboutAnalytics, Twinkle, Web AnalyticsAssociation,Webanalisten.nl and University of Twente cooperated in order to perform the largestsurvey to date into the current online analyticsmarket in the Netherlands.Results + Conclusion uitwerken!
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
Proposition 5<br />Is analytics software mainly intended as reporting tool, or should the package also give direct actionable insights? <br />What is the role of the analyst in this matter?<br />23<br />
Proposition 6<br />How is your tool going to provide insights into social media data?<br />24<br />
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