AboutAnalytics - Taco Potze - Web Analytics Congres 2010

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Presentation at Web Analytics Congres in Amsterdam. Vendor panel and discussion after Online Analytics survey 2010 bij AboutAnalytics.com

Presentation at Web Analytics Congres in Amsterdam. Vendor panel and discussion after Online Analytics survey 2010 bij AboutAnalytics.com

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  • April 2009: web analyticsmarket scanpublishedfor a research paper at the University of Twente, Knowledge Management and Information Services.Ideabornfor permanent marketshareinformation website: AboutAnalytics.com. Developed bij GoalGorilla Internet Strategy.April 2009: launchAboutAnalytics.com 0.9. Monthlymarketshareinformation, 25 analytics providers.Oktober 2009: joint venture with Ton & Reinout fromWebanalisten.nl. Goal to expand service and develop a business model.Today: launchAboutAnalytics.com 1.0
  • Your Online AnalyticsAdvisor: AboutAnalytics slogan is ‘your online analyticsadvisor’. To main goals: advice & marketinsights. Independent adviceon online analyticstoolselectionforyour business needs: interestingforE-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analyticsknowledge level, hence the current focus on features, notsomuchonsolutions).Competitiveadvantagethroughmarketinsights: interestingfor Top NL online advertisers, CIO’s / CMO’s. Theygaininsightinto online analyticsuse in theirmarket. Leverageinformationintocompetitiveadvantagefortheir business.
  • DMOZ + Alexa ScanAboutAnalytics slogan is ‘your online analyticsadvisor’.DeepercrawlingDetection of A/B testingforcompetitiveadvantage Premium subscription service:Flaging of branches, competitorsAnalyticsuse time retention and comparisonsSupport forums Data Integration APITechcrunchstyleintegrationwithWebanalisten.nl and other platforms
  • 150 respondents:AboutAnalytics, Twinkle, Web AnalyticsAssociation,Webanalisten.nl and University of Twente cooperated in order to perform the largestsurvey to date into the current online analyticsmarket in the Netherlands.Results + Conclusion uitwerken!

Transcript

  • 1. Introduction – Survey – Vendors – Discussion – Q&A
    By Taco Potze
  • 2.
  • 3. History
    April 2009: web analytics market scan
    May 2009: launchAboutAnalytics.com 1.0
    Today: launch AboutAnalytics 2.0 !
    So check out:www.AboutAnalytics.com
    3
  • 4. ValueProposition
    Your Online AnalyticsAdvisor
    Independent adviceon online analyticstoolselectionforyour business needs
    Competitiveadvantagethroughcontinuousmarketand trend insights
    4
  • 5. Coming soon…
    50k sites in NL, categorizedby branche
    Deepercrawling
    Premium subscription service
    Data Integration API
    5
  • 6.
  • 7. AboutAnalytics.com/Survey
    Partners:
    7
  • 8. Results
    Over 120 respondents
    8
  • 9. Results
    Increasingdemandfor;
    web analytics, testing, targeting and survey software
    Lack of methodologies and expertise
    No combination of CRM & Analytics data
    Few online analysts in organizations
  • 10.
  • 11.
  • 12. Proposition 1
    Updates < 2 years?
    12
  • 13. Proposition 1
    One vendor all packages?
    13
  • 14. Proposition 1
    Vendors must integrate web analytics, testing, targeting and survey software.
    14
  • 15. Proposition 2
    Maturity?
    Source: Online Analytics Maturity Model (OAMM) by Stephane Hamel
    15
  • 16. Proposition 2
    Scope
    Objectives
    Tools and techniques
    Process & Methodology
    Teams & Expertise
    16
  • 17. Proposition 2
    Vendors push tools and technology, but should focus more on support of methodologies and expertise.
    17
  • 18. Proposition 3
    18
  • 19. Proposition 3
    CRM software is the best place to save your customer data.
    19
  • 20. Proposition 4
    20
  • 21. Proposition 4
    A shortage of good online analysts is a threat. Vendors should offer free education & training.
    21
  • 22.
  • 23. Proposition 5
    Is analytics software mainly intended as reporting tool, or should the package also give direct actionable insights?
    What is the role of the analyst in this matter?
    23
  • 24. Proposition 6
    How is your tool going to provide insights into social media data?
    24
  • 25. Getconnected!
    www.AboutAnalytics.com
    @AboutAnalytics
    taco@aboutanalytics.com
    Sign up forourNewsletteronour website!