Introduction – Survey – Vendors – Discussion – Q&A<br />By Taco Potze<br />
History<br />April 2009: web analytics market scan<br />May 2009: launchAboutAnalytics.com 1.0<br />Today: launch AboutAna...
ValueProposition<br />Your Online AnalyticsAdvisor<br />Independent adviceon online analyticstoolselectionforyour business...
Coming soon…<br />50k sites in NL, categorizedby branche<br />Deepercrawling<br />Premium subscription service<br />Data I...
AboutAnalytics.com/Survey<br />Partners:<br />7<br />
Results<br />Over 120 respondents<br />8<br />
Results<br />Increasingdemandfor;<br />web analytics, testing, targeting and survey software<br />Lack of methodologies an...
Proposition 1<br />Updates < 2 years?<br />12<br />
Proposition 1<br />One vendor all packages?<br />13<br />
Proposition 1<br />Vendors must integrate web analytics, testing, targeting and survey software.<br />14<br />
Proposition 2<br />Maturity?<br />Source: Online Analytics Maturity Model (OAMM) by Stephane Hamel<br />15<br />
Proposition 2<br />Scope<br />Objectives<br />Tools and techniques<br />Process & Methodology<br />Teams & Expertise<br />...
Proposition 2<br />Vendors push tools and technology, but should focus more on support of methodologies and expertise.<br ...
Proposition 3<br />18<br />
Proposition 3<br />CRM software is the best place to save your customer data.<br />19<br />
Proposition 4<br />20<br />
Proposition 4<br />A shortage of good online analysts is a threat. Vendors should offer free education & training.<br />21...
Proposition 5<br />Is analytics software mainly intended as reporting tool, or should the package also give direct actiona...
Proposition 6<br />How is your tool going to provide insights into social media data?<br />24<br />
Getconnected!<br />www.AboutAnalytics.com<br />@AboutAnalytics<br />taco@aboutanalytics.com<br />Sign up forourNewslettero...
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AboutAnalytics - Taco Potze - Web Analytics Congres 2010

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Presentation at Web Analytics Congres in Amsterdam. Vendor panel and discussion after Online Analytics survey 2010 bij AboutAnalytics.com

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  • April 2009: web analyticsmarket scanpublishedfor a research paper at the University of Twente, Knowledge Management and Information Services.Ideabornfor permanent marketshareinformation website: AboutAnalytics.com. Developed bij GoalGorilla Internet Strategy.April 2009: launchAboutAnalytics.com 0.9. Monthlymarketshareinformation, 25 analytics providers.Oktober 2009: joint venture with Ton &amp; Reinout fromWebanalisten.nl. Goal to expand service and develop a business model.Today: launchAboutAnalytics.com 1.0
  • Your Online AnalyticsAdvisor: AboutAnalytics slogan is ‘your online analyticsadvisor’. To main goals: advice &amp; marketinsights. Independent adviceon online analyticstoolselectionforyour business needs: interestingforE-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analyticsknowledge level, hence the current focus on features, notsomuchonsolutions).Competitiveadvantagethroughmarketinsights: interestingfor Top NL online advertisers, CIO’s / CMO’s. Theygaininsightinto online analyticsuse in theirmarket. Leverageinformationintocompetitiveadvantagefortheir business.
  • DMOZ + Alexa ScanAboutAnalytics slogan is ‘your online analyticsadvisor’.DeepercrawlingDetection of A/B testingforcompetitiveadvantage Premium subscription service:Flaging of branches, competitorsAnalyticsuse time retention and comparisonsSupport forums Data Integration APITechcrunchstyleintegrationwithWebanalisten.nl and other platforms
  • 150 respondents:AboutAnalytics, Twinkle, Web AnalyticsAssociation,Webanalisten.nl and University of Twente cooperated in order to perform the largestsurvey to date into the current online analyticsmarket in the Netherlands.Results + Conclusion uitwerken!
  • AboutAnalytics - Taco Potze - Web Analytics Congres 2010

    1. 1. Introduction – Survey – Vendors – Discussion – Q&A<br />By Taco Potze<br />
    2. 2.
    3. 3. History<br />April 2009: web analytics market scan<br />May 2009: launchAboutAnalytics.com 1.0<br />Today: launch AboutAnalytics 2.0 !<br />So check out:www.AboutAnalytics.com<br />3<br />
    4. 4. ValueProposition<br />Your Online AnalyticsAdvisor<br />Independent adviceon online analyticstoolselectionforyour business needs<br />Competitiveadvantagethroughcontinuousmarketand trend insights<br />4<br />
    5. 5. Coming soon…<br />50k sites in NL, categorizedby branche<br />Deepercrawling<br />Premium subscription service<br />Data Integration API<br />5<br />
    6. 6.
    7. 7. AboutAnalytics.com/Survey<br />Partners:<br />7<br />
    8. 8. Results<br />Over 120 respondents<br />8<br />
    9. 9. Results<br />Increasingdemandfor;<br />web analytics, testing, targeting and survey software<br />Lack of methodologies and expertise<br />No combination of CRM & Analytics data<br />Few online analysts in organizations<br />
    10. 10.
    11. 11.
    12. 12. Proposition 1<br />Updates < 2 years?<br />12<br />
    13. 13. Proposition 1<br />One vendor all packages?<br />13<br />
    14. 14. Proposition 1<br />Vendors must integrate web analytics, testing, targeting and survey software.<br />14<br />
    15. 15. Proposition 2<br />Maturity?<br />Source: Online Analytics Maturity Model (OAMM) by Stephane Hamel<br />15<br />
    16. 16. Proposition 2<br />Scope<br />Objectives<br />Tools and techniques<br />Process & Methodology<br />Teams & Expertise<br />16<br />
    17. 17. Proposition 2<br />Vendors push tools and technology, but should focus more on support of methodologies and expertise.<br />17<br />
    18. 18. Proposition 3<br />18<br />
    19. 19. Proposition 3<br />CRM software is the best place to save your customer data.<br />19<br />
    20. 20. Proposition 4<br />20<br />
    21. 21. Proposition 4<br />A shortage of good online analysts is a threat. Vendors should offer free education & training.<br />21<br />
    22. 22.
    23. 23. Proposition 5<br />Is analytics software mainly intended as reporting tool, or should the package also give direct actionable insights? <br />What is the role of the analyst in this matter?<br />23<br />
    24. 24. Proposition 6<br />How is your tool going to provide insights into social media data?<br />24<br />
    25. 25. Getconnected!<br />www.AboutAnalytics.com<br />@AboutAnalytics<br />taco@aboutanalytics.com<br />Sign up forourNewsletteronour website!<br />

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