Marketing Cela K


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Marketing Cela K

  1. 1. Marketing & promotion Model AIDA Promotion tools Created by 3B, Tabor
  2. 2. Model AIDA Attention Action Interest Desire
  3. 3. Promotion tools 1. Advertisement 2. Sales promotion 3. Publicity 4. Personal selling
  4. 4. <ul><li>Advertisement </li></ul><ul><li>Kinds </li></ul><ul><li>- television </li></ul><ul><li>- radio </li></ul><ul><li>- papers </li></ul><ul><li>- external advertisement </li></ul><ul><li>Function of advertisement </li></ul><ul><li>- information function </li></ul><ul><li>- advocacy function </li></ul><ul><li>- dunning function </li></ul><ul><li>Sales promotion </li></ul><ul><li>Tools in the consumer sector </li></ul><ul><li>- samples </li></ul><ul><li>- coupons </li></ul><ul><li>- rebates, discounts, bonuses </li></ul><ul><li>- soft pack, present </li></ul><ul><li>- tasting, product testing, demonstrations at the point of sale </li></ul>
  5. 5. <ul><li>Publicity </li></ul><ul><li>- news articles in the press </li></ul><ul><li>- press conference </li></ul><ul><li>- events (exhibitions, competitions, events for children, cultural events) </li></ul><ul><li>- lobbying </li></ul><ul><li>Personal selling </li></ul><ul><li>- can be seen as a promotion tool and as a sale </li></ul>
  6. 6. Offers pleasure travels London
  7. 7. Benefits <ul><li>You can travel in three but you can pay only for two </li></ul><ul><li>In our term you save one day in autum holiday. </li></ul><ul><li>Price of tour only 8990,- Czech Crowns </li></ul><ul><li>You can get a deduction . </li></ul>
  8. 8. Schauma … because only strong hair is beautiful hair …
  9. 9. Promotion <ul><li>Billboards </li></ul><ul><li>Television advertising </li></ul><ul><li>Magazines , leaflet s </li></ul><ul><li>Hairdresser´s promotion </li></ul>
  10. 10. NOKIA
  11. 11. Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Share what you see The Innovations and technologies That Nokia is bringigng to life today.
  12. 12. IPOD iPod is a multimedia Apple player. This name is used for the whole family of portable MP3 players from Apple.
  13. 13. So little. And yet so much.
  14. 14. iPod nano <ul><li>Most popular and most impulse player from Apple has been virtually from its iPod nano, which was given this September with a whole other view and the new colors (silver, for 4 and 8 gigabyte version, blue, green and black for the 8 gigabyte version, red is not in the Czech Republic or in the SR available). The player is really small, very thin (6.5 mm), fits well in hand and a larger 2 &quot;screen and it plays video. In the case of iPod Nano, however, can only talk about playing music videos, player, certainly in the monitoring series and films celevečerních does not provide a great experience. Play music, videos and podcasts, user interface and odstatní function are the same as the iPod classic. </li></ul>
  15. 15. iPod classic <ul><li>Largest capacity, 80 and 160 gigabyte iPod classic is clearly intended for users with an extensive collection of music, discography, and music videos, but of course it can be used as a portable disk. When capacity is appropriate to its weight, which is 140 and 156 grams. You can choose from two aluminum design - in silver and black. </li></ul>
  16. 16. iPod shuffle <ul><li>iPod shuffle is the smallest and lightest &quot;family member&quot;. His weight is just less than 16 grams and you can choose from four colors: the silver, blue, green and violet (red is not in the Czech Republic or in the SR available). Size, weight and inseparable feature - clip - together make up about nejpřenosnější music player, which is unknown. It is attached to virtually any piece of clothing and after a while listening to music full stop to have it at all you have. This is very convenient if you do not have any (free) bags. It is therefore especially suitable for walking, but also for jogging, cycling and other sports. Is also invaluable when traveling in public transport, where the last 12 hours playing music and still lasts a full working week. </li></ul>
  17. 17. iPod touch <ul><li>The absolute novelty of this year is the iPod touch, which comes on the market with 8 and 16 gigabyte capacity. If you učaroval iPohone, but do not need a new mobile phone, then you certainly touch iPod touch gain control, large display, surfováním options on the Internet and a range of other options. The basis for the most part and iPod touch is very intuitive touch controls - using the contact can easily perform all functions. If you are interested in details regarding the control, Do not miss the official iPod videos, which are recorded all the details. </li></ul>
  18. 18. Česká pojišťovna … We are protecting your dreams… (biggest Czech insurance company)
  19. 19. Promotion <ul><li>Billboards </li></ul><ul><li>Television advertising </li></ul><ul><li>Presents </li></ul><ul><li>Sport p romotion </li></ul>
  20. 20. Thank you for your attention