TheUnderstanding GroupRepeatable Magic?Aligning Business Goals and User Needs with Information Architecturehttp://understa...
is magicscalable?
is magicrepeatable?
Information Architectureis about how to choose theright way to presentinformation and how to helppeople navigate through i...
The Elements of User Experience                                                                                           ...
January 2010 “Topic Overview: Information Architecture”Dual Industry Definitions Of “Information Architecture” Reflect Mic...
January 2010 “Topic Overview: Information Architecture”Dual Industry Definitions Of “Information Architecture” Reflect Mic...
1989   1992   1997    2000               1998                             2005                      2000   2002   2000/2003
“...you used to be much muchier”
interpretation  synthesis
ontology   taxonomychoreography
ontologyὄντος - of beingλογία - logia: science, study, theory
what we meanwhen we saywhat we say
13
15
taxonomyάξις - taxis: order, arrangementνόµος - nomos: law or science
the systemof relationshipsbetweenentities, labelsand categories
17
choreographyχορεία - circular danceγραφή – writing
the instructionsand rules for howthings shouldmove
20
ontology   taxonomychoreography
how do                            we know                            when IA                            is good?Tysen Pers...
performance
of the beachof the town
ease of use  power offunctionality
owneruser
publicprivate
inactiveindividual  young  small large  old group active
ontology   taxonomychoreography
business goalswhat             the               thewe mean       system     instructionswhen we           of        and r...
make thingsbe good
TheUnderstanding GroupThanks!http://understandinggroup.com/glsec             The                                          ...
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Dk glsec
Upcoming SlideShare
Loading in …5
×

Dk glsec

0 views
499 views

Published on

Inspiration for STL

Published in: Design, Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
0
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dk glsec

  1. 1. TheUnderstanding GroupRepeatable Magic?Aligning Business Goals and User Needs with Information Architecturehttp://understandinggroup.com/glsec The Understanding Group
  2. 2. is magicscalable?
  3. 3. is magicrepeatable?
  4. 4. Information Architectureis about how to choose theright way to presentinformation and how to helppeople navigate through it.It’s a way of thinkingin which the aim is not to makesomething look goodbut to make it be good.
  5. 5. The Elements of User Experience Jesse James Garrett jjg@jjg.netA basic duality: The Web was originally conceived as a hypertextual information space; 30 March 2000but the development of increasingly sophisticated front- and back-end technologies hasfostered its use as a remote software interface. This dual nature has led to much confusion,as user experience practitioners have attempted to adapt their terminology to cases beyondthe scope of its original application. The goal of this document is to define some of theseterms within their appropriate contexts, and to clarify the underlying relationships amongthese various elements.Web as software interface Concrete Completion Web as hypertext system Visual Design: visual treatment of text,Visual Design: graphic treatment of interfaceelements (the "look" in "look-and-feel") Visual Design graphic page elements and navigational componentsInterface Design: as in traditional HCI: Navigation Design: design of interfacedesign of interface elements to facilitate elements to facilitate the users movementuser interaction with functionality Interface Design Navigation Design through the information architectureInformation Design: in the Tuftean sense:designing the presentation of information Information Design Information Design: in the Tuftean sense: designing the presentation of informationto facilitate understanding to facilitate understandingInteraction Design: development of Interaction Information Information Architecture: structural design timeapplication flows to facilitate user tasks,defining how the user interacts with Design Architecture of the information space to facilitate intuitive access to contentsite functionalityFunctional Specifications: "feature set":detailed descriptions of functionality the site Functional Content Content Requirements: definition of content elements required in the sitemust include in order to meet user needs Specifications Requirements in order to meet user needsUser Needs: externally derived goals User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc. User Needs for the site; identified through user research, ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site Site Objectives Site Objectives: business, creative, or other internally derived goals for the sitetask-oriented Abstract Conception information-oriented This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.© 2000 Jesse James Garrett http://www.jjg.net/ia/
  6. 6. January 2010 “Topic Overview: Information Architecture”Dual Industry Definitions Of “Information Architecture” Reflect Micro And Macro Focus © 2010, Forrester Research, Inc. Reproduction Prohibited
  7. 7. January 2010 “Topic Overview: Information Architecture”Dual Industry Definitions Of “Information Architecture” Reflect Micro And Macro Focus(Cont.) © 2010, Forrester Research, Inc. Reproduction Prohibited
  8. 8. 1989 1992 1997 2000 1998 2005 2000 2002 2000/2003
  9. 9. “...you used to be much muchier”
  10. 10. interpretation synthesis
  11. 11. ontology taxonomychoreography
  12. 12. ontologyὄντος - of beingλογία - logia: science, study, theory
  13. 13. what we meanwhen we saywhat we say
  14. 14. 13
  15. 15. 15
  16. 16. taxonomyάξις - taxis: order, arrangementνόµος - nomos: law or science
  17. 17. the systemof relationshipsbetweenentities, labelsand categories
  18. 18. 17
  19. 19. choreographyχορεία - circular danceγραφή – writing
  20. 20. the instructionsand rules for howthings shouldmove
  21. 21. 20
  22. 22. ontology taxonomychoreography
  23. 23. how do we know when IA is good?Tysen Perszyk, Photograph entitled Yummy Lemon Time (2009)
  24. 24. performance
  25. 25. of the beachof the town
  26. 26. ease of use power offunctionality
  27. 27. owneruser
  28. 28. publicprivate
  29. 29. inactiveindividual young small large old group active
  30. 30. ontology taxonomychoreography
  31. 31. business goalswhat the thewe mean system instructionswhen we of and rulessay what relationships for howwe between thingssay entities move labels and categories user needs
  32. 32. make thingsbe good
  33. 33. TheUnderstanding GroupThanks!http://understandinggroup.com/glsec The Understanding Group The Understanding

×