• Save
Environment Agency SM SIG 26.04.2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Environment Agency SM SIG 26.04.2013

on

  • 180 views

Environment Agency (Jo Winser) presentation from the tCI social media SIG

Environment Agency (Jo Winser) presentation from the tCI social media SIG

Statistics

Views

Total Views
180
Views on SlideShare
180
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Environment Agency SM SIG 26.04.2013 Presentation Transcript

  • 1. A new tool for warning andinformingUsing social media to communicate withcommunities at risk of floodingJo Winser, National Digital Engagement Advisor,Environment Agency@EnvAgency
  • 2. This presentationOur approach to social mediaResponding to flooding in 2012Building on the momentumOngoing challengesWhat we learnt
  • 3. • Informing• Customer• EngagingOur approach to social media
  • 4. Listening and engaging online
  • 5. Warning and informing
  • 6. Reputation management
  • 7. Responding to customers
  • 8. Informing our response
  • 9. Community engagement
  • 10. Building on the momentum
  • 11. Ongoing challengesResourcing social media 24/7Embedding social media in operational roles@EnvAgency mentions (non-incident, Friday 11th to Thursday 17th January)@EnvAgency mentions (incident, Friday 23rd to Thursday 29th November)
  • 12. What we learntPlan big, plan earlyResources, training and technologyConsistent messagingListen and engageMobilise teams on the groundAn image can say a thousand wordsBuild on the momentumEvaluation is important
  • 13. A few tipsSet clear guidelines and policiesListen and monitorIdentify your target audienceGo to where they areUse established channelsWork with partnersRemember images and videoIdentify official representativesUse multiple channelsMeasure success
  • 14. Measuring social mediaUse SMART objectives –think aheadInformingPotential reach /opportunities to seeTotal number of followers /membersNumber of reports receivedCustomerVolume of enquiriesAverage time taken to respondCustomer feedbackEngagingNumber of retweets / likesNumber of mentionsDriving action e.g. sign-ups forflood warnings, customersurveys
  • 15. @EnvAgency