How To Think About Disruption

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Slides from Jeff DeChambeau's guest lecture at the Richard Ivey School of Business on Philosophy, technology, disruption, and what to expect from the future.

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How To Think About Disruption

  1. 1. How to think about disruption April 2, 2014
  2. 2. Jeff DeChambeau B.A. Philosophy, Western University Senior Analyst, T4G Limited
  3. 3. Here we are
  4. 4. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas disruption, technology, Google, Apple, mp3s, record labels, DC++, bananas
  5. 5. 2004 Half-Life, Counter-Strike, Starcraft, Diablo 3, Chess, ICQ, HTML/CSS, Photoshop, Wordpress, FTP, Forums
  6. 6. One day I heard a story. 2004
  7. 7. Why tell this story?
  8. 8. Since 1979 Internet PC/laptop computers Mobile phones E-mail DNA testing and sequencing MRI scans Microprocessors Fiber optics Office software Non-invasive surgery Open source software Light emitting diodes Liquid crystal display GPS systems Online shopping/ecommerce/auctions JPEG, MPEG, MP3 Microfinance Photovoltaic Solar Energy Large scale wind turbines Social networking via the Internet Graphic user interface (GUI) Digital photography/videography RFID and applications Genetically modified plants Bio fuels Bar codes and scanners ATMs Stents SRAM flash memory Antiretroviral treatment for AIDS
  9. 9. Since 2011
  10. 10. Compare
  11. 11. What’s going on here?
  12. 12. Past Present (prediction) We predict linearly
  13. 13. Past Present (real) And miss the future
  14. 14. Past Present Future (prediction) So we try again
  15. 15. Past Present And miss again Future (real)
  16. 16. Past Present FutureWhat’s going on here?
  17. 17. Linear predictions no longer work.
  18. 18. We need to think exponentially.
  19. 19. Past Present Future
  20. 20. The world is changing faster than ever.
  21. 21. OK. So?
  22. 22. Copied thinking + Exponential change Disruption
  23. 23. 2006
  24. 24. The moral We mimic the behaviour of others. This also mimics their thinking. Change is invalidating old thinking, fast. Don’t be a monkey.
  25. 25. Switched from Physics to Philosophy Well known internet user Student leadership & residence internet commissioner 2006
  26. 26. Graduated from Western with a BA in Philosophy Joined New Paradigm, Don Tapscott’s think tank Found cool ideas, sold them to big companies 2008
  27. 27. A case study:
  28. 28. Problem: Online, people are often jerks.
  29. 29. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
  30. 30. Cool. So? We can design (and improve) behaviour. We can capture data like never before. Feedback is really important. Go back to basics. (The scientific method!)
  31. 31. 2008
  32. 32. 2011
  33. 33. T4G in 30 seconds We design, develop, and implement technology solutions that help our customers run their businesses better. Analytics Digital Marketing Managed Services Omnichannel Custom Development
  34. 34. T4G Research
  35. 35. We think about the future.
  36. 36. Today
  37. 37. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
  38. 38. And? Spend time, not money. Incredible tools are free (or cheap). If you know a better way, prove it. Don’t ask for permission. Pick absurd goals.
  39. 39. One more thing…
  40. 40. Watch out for WALL-E employment, skills, machine learning, Jeopardy, robots, drones, The Matrix
  41. 41. Just an issue for manual labour, right?
  42. 42. Wrong.
  43. 43. These are your tools to create a better world. Just remember:
  44. 44. Pick absurd goals. Go back to basics. Don’t be a monkey.
  45. 45. Thank you! http://t4g.com http://twitter.com/t4g http://jeffdechambeau.com http://twitter.com/jeffdechambeau jeff.dechambeau@t4g.com

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