0
How to
think
about
disruption
April 2, 2014
Jeff DeChambeau
B.A. Philosophy,
Western University
Senior Analyst,
T4G Limited
Here we are
The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space ...
2004
Half-Life, Counter-Strike,
Starcraft, Diablo 3, Chess,
ICQ, HTML/CSS, Photoshop,
Wordpress, FTP, Forums
One day I heard a story.
2004
Why tell this story?
Since 1979
Internet
PC/laptop computers
Mobile phones
E-mail
DNA testing and sequencing
MRI scans
Microprocessors
Fiber op...
Since 2011
Compare
What’s going on here?
Past
Present
(prediction)
We predict linearly
Past
Present
(real)
And miss the future
Past
Present
Future
(prediction)
So we try again
Past
Present
And miss again Future
(real)
Past
Present
FutureWhat’s going on here?
Linear predictions
no longer work.
We need to think
exponentially.
Past
Present
Future
The world is changing
faster than ever.
OK. So?
Copied thinking
+ Exponential change
Disruption
2006
The moral
We mimic the behaviour of others.
This also mimics their thinking.
Change is invalidating old thinking, fast.
Do...
Switched from
Physics to Philosophy
Well known internet user
Student leadership & residence
internet commissioner
2006
Graduated from Western
with a BA in Philosophy
Joined New Paradigm,
Don Tapscott’s think tank
Found cool ideas, sold
them ...
A case study:
Problem:
Online, people are often jerks.
The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space ...
Cool. So?
We can design (and improve) behaviour.
We can capture data like never before.
Feedback is really important.
Go b...
2008
2011
T4G in 30 seconds
We design, develop, and
implement technology
solutions that help our
customers run their
businesses bett...
T4G Research
We think about
the future.
Today
The end of internet jerks
big data, social networks, science, Valve,
organization design, user experience
Codename: Space ...
And?
Spend time, not money.
Incredible tools are free (or cheap).
If you know a better way, prove it.
Don’t ask for permis...
One more thing…
Watch out for WALL-E
employment, skills, machine learning,
Jeopardy, robots, drones, The Matrix
Just an issue for
manual labour, right?
Wrong.
These are your tools
to create a better world.
Just remember:
Pick absurd goals.
Go back to basics.
Don’t be a monkey.
Thank you!
http://t4g.com
http://twitter.com/t4g
http://jeffdechambeau.com
http://twitter.com/jeffdechambeau
jeff.dechambe...
How To Think About Disruption
How To Think About Disruption
How To Think About Disruption
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How To Think About Disruption
How To Think About Disruption
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How To Think About Disruption

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Slides from Jeff DeChambeau's guest lecture at the Richard Ivey School of Business on Philosophy, technology, disruption, and what to expect from the future.

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Transcript of "How To Think About Disruption"

  1. 1. How to think about disruption April 2, 2014
  2. 2. Jeff DeChambeau B.A. Philosophy, Western University Senior Analyst, T4G Limited
  3. 3. Here we are
  4. 4. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas disruption, technology, Google, Apple, mp3s, record labels, DC++, bananas
  5. 5. 2004 Half-Life, Counter-Strike, Starcraft, Diablo 3, Chess, ICQ, HTML/CSS, Photoshop, Wordpress, FTP, Forums
  6. 6. One day I heard a story. 2004
  7. 7. Why tell this story?
  8. 8. Since 1979 Internet PC/laptop computers Mobile phones E-mail DNA testing and sequencing MRI scans Microprocessors Fiber optics Office software Non-invasive surgery Open source software Light emitting diodes Liquid crystal display GPS systems Online shopping/ecommerce/auctions JPEG, MPEG, MP3 Microfinance Photovoltaic Solar Energy Large scale wind turbines Social networking via the Internet Graphic user interface (GUI) Digital photography/videography RFID and applications Genetically modified plants Bio fuels Bar codes and scanners ATMs Stents SRAM flash memory Antiretroviral treatment for AIDS
  9. 9. Since 2011
  10. 10. Compare
  11. 11. What’s going on here?
  12. 12. Past Present (prediction) We predict linearly
  13. 13. Past Present (real) And miss the future
  14. 14. Past Present Future (prediction) So we try again
  15. 15. Past Present And miss again Future (real)
  16. 16. Past Present FutureWhat’s going on here?
  17. 17. Linear predictions no longer work.
  18. 18. We need to think exponentially.
  19. 19. Past Present Future
  20. 20. The world is changing faster than ever.
  21. 21. OK. So?
  22. 22. Copied thinking + Exponential change Disruption
  23. 23. 2006
  24. 24. The moral We mimic the behaviour of others. This also mimics their thinking. Change is invalidating old thinking, fast. Don’t be a monkey.
  25. 25. Switched from Physics to Philosophy Well known internet user Student leadership & residence internet commissioner 2006
  26. 26. Graduated from Western with a BA in Philosophy Joined New Paradigm, Don Tapscott’s think tank Found cool ideas, sold them to big companies 2008
  27. 27. A case study:
  28. 28. Problem: Online, people are often jerks.
  29. 29. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
  30. 30. Cool. So? We can design (and improve) behaviour. We can capture data like never before. Feedback is really important. Go back to basics. (The scientific method!)
  31. 31. 2008
  32. 32. 2011
  33. 33. T4G in 30 seconds We design, develop, and implement technology solutions that help our customers run their businesses better. Analytics Digital Marketing Managed Services Omnichannel Custom Development
  34. 34. T4G Research
  35. 35. We think about the future.
  36. 36. Today
  37. 37. The end of internet jerks big data, social networks, science, Valve, organization design, user experience Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
  38. 38. And? Spend time, not money. Incredible tools are free (or cheap). If you know a better way, prove it. Don’t ask for permission. Pick absurd goals.
  39. 39. One more thing…
  40. 40. Watch out for WALL-E employment, skills, machine learning, Jeopardy, robots, drones, The Matrix
  41. 41. Just an issue for manual labour, right?
  42. 42. Wrong.
  43. 43. These are your tools to create a better world. Just remember:
  44. 44. Pick absurd goals. Go back to basics. Don’t be a monkey.
  45. 45. Thank you! http://t4g.com http://twitter.com/t4g http://jeffdechambeau.com http://twitter.com/jeffdechambeau jeff.dechambeau@t4g.com
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