Twitter As a Social Media Outlet By: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney Group 6
Jaime- The beginning of Twitter
Dave- Twitter & PR (politics, news, businesses)
Lauryn- Twitter Chat & Social Networking
Kaitlyn- PR Studchat ( details)
Stephanie- PR Studchat (experience)
The Birth of Twitter
What is Twitter?
Cofounders- Even Williams, Biz Stone, Jack Dorsey
Twitter and News organizations
The Birth of Twitter II
Twitter is useful when stories are in progress
Twitter = easy access
Who uses Twitter? ( various age groups, broader use)
Twitter In Politics
use Twitter to interact in real time with their constituents
gage public support on various bills being proposed
feedback to the opposing party’s ideas.
Understand minority public opinion
Use to react to important speeches
Content of speeches can be misconstrued
Difficult to put “positive spin” on issues.
Twitter Used In the Main Stream Media
Discuss current issues that are being talked about in the news in real time.
Example: CNN’s Rick Sanchez
Provides audience feedback- allows audience to interact with news reporters.
Opinions expressed are not always that of the host. (i.e., responders are often employees.)
Potentially impact reputation of company
How Today’s Businesses Use Twitter
gain valuable insight from consumers
How it has impacted businesses?
Potential to become too focused on a specific demographic population.
History of Social Networking
BBS- Bulletin Board System
CompuServe-computer communication system ( 1970’s)
AOL-”internet before the internet”
Social Websites Explode
Friendstar, Myspace, Facebook
Multiple uses for these social websites
(friendship, networking, possible interviews)
Twitter- the most advanced form of social networking
PRStudChat- function (Brings people together)
Deirdre Breakenridge- Marketwyse
Hashtags & Tweets
What does PRStudChat have to offer?
PRStudChat Event (when and where)
Event Prize for the school with most participants
Postive Publicity for winning school!
#PRStudChat Hundreds of students and professionals are able to connect all over the U.S. - participants from: NJ, NY, Fla., Ore., Ala., 409 different perspectives interesting perspectives about public relations - http://wthashtag.com/Prstudchat -1800 tweets in #PRStudchat during event Open participation in real time- able to get instant reaction and feedback to questions
Too many responses, sometimes difficult to follow.
#PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies)