Public Relations & Michael Jackson: A Love Affair


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Public Relations & Michael Jackson: A Love Affair

  1. 1. Group 6:           Courtney Khan                   Kaitlyn Compari                                    Jaime Szyarto                                      Lauryn Goldstein                                                      David Rothbart                                                              Stephanie Trabold  
  2. 2. Evolution of Public Relations &  the Life of Michael Jackson:      Facing The Man & Media in the Mirror
  3. 3. A Brief Timeline: Introduction <ul><ul><li>Start to Stardom: The Jackson Five  </li></ul></ul><ul><li>                 - image of MJ as a young boy </li></ul><ul><li>                 - publicity of the Jackson Five </li></ul><ul><ul><li>Michael Jackson: The Soloist  </li></ul></ul><ul><li>                 - development of independent image </li></ul><ul><li>                 - making music videos </li></ul><ul><ul><li>The Molestation Trial: </li></ul></ul><ul><li>                 - reputation destroyed </li></ul><ul><li>                 - the verdict </li></ul><ul><ul><li>Death and Media relations </li></ul></ul><ul><li>                 -public reaction </li></ul>
  4. 4. The Start to Stardom:            The Jackson Five 
  5. 5. The Jackson Five  <ul><ul><li>Michael Jackson's career began in 1964, at the age of five. </li></ul></ul><ul><ul><li>Joe Jackson- unofficial PR agent </li></ul></ul><ul><ul><li>PR research in Chicago.  </li></ul></ul>
  6. 6. Creating a Marketable Image for the Jackson Five  <ul><ul><li>physical appearance  </li></ul></ul><ul><ul><li>proper conduct  </li></ul></ul><ul><ul><li>age appeal </li></ul></ul><ul><li>  </li></ul>
  7. 7. Publicity  Positive  + Jackson 5 Day  + Goin' Back to Indiana     Negative  - Sexual Preference Allegations 
  8. 8. Michael Jackson:        The Soloist  
  9. 9. Michael moves out on his own  <ul><ul><li>December 9, 1984 - Michael announced his leaving of the Jackson 5 to become a solo artist.  </li></ul></ul><ul><ul><li>As a solo artist, Michael used music  </li></ul></ul><ul><li>     videos  to promote songs. </li></ul>     Smooth Criminal
  10. 10. The Thriller Era <ul><ul><li>Thriller released Dec 2, 1983 </li></ul></ul><ul><ul><li>Released worldwide </li></ul></ul><ul><ul><li>Mixed many music genres </li></ul></ul>
  11. 11. Michael Jackson gives back 1984- Michael opens the Michael Jackson Burn Center for Children 1988- Michael moves into the 2,700 acre Never Land Ranch
  12. 12. &quot;And the whole world has to answer right now.. Who's Bad?&quot; The Molestation Trial 
  13. 13. The Trial  Charged on December 18, 2003. Charged with:      - two counts administering intoxication drugs      -seven counts of child molestation  All under the same 14 year old victim.  
  14. 14. The Trial Verdict  <ul><ul><li>Found not guilty on all counts </li></ul></ul><ul><ul><li>The investigation and trial lasted for 574 days  </li></ul></ul><ul><ul><li>Devastated Michael's reputation  </li></ul></ul>
  15. 15. PR strategies to improve image Sell Neverland Ranch Donate childish items to charity  Interview with news media  Be seen doing normal activities in everyday society
  16. 16. The Realization of Media & Public Relations: The Impact of  Michael Jackson's Death 
  17. 17. <ul><ul><li>According to a poll taken by Rasmussen Reports, 70% of Americans thought that coverage of Michael's death was too much.  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>CNN does around the clock coverage before death is even confirmed. </li></ul></ul><ul><li>     - Shows news media’s desperate need for ratings. </li></ul>News 
  18. 18. Reputation Repaired Through Lifelong Legacy?  <ul><li>King of Pop Tributes: </li></ul><ul><li>     - Madonna at VMAs </li></ul><ul><li>     - Magazines  </li></ul><ul><li>     - Memorabilia  </li></ul><ul><li>Rasmussen Report: </li></ul><ul><ul><li>65% of adults will remember Jackson for his musical career than his legal issues.  </li></ul></ul>