Prince Tennis Brand Strategy

Prince Tennis By: Jaime, Courtney, Dave, Kaitlyn, Lauryn and Stephanie

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prince Tennis Mission Statement ,[object Object],[object Object],[object Object]

Prince’s History ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prince’s History Continued ,[object Object],[object Object],[object Object],[object Object]

Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Zach Perles on Demographics ,[object Object],[object Object]

Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prince’s Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship for Prince ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is a Prince Sponsored Athlete ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prince Tennis and Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(www.prince.com)

Prince Tennis and Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object]

Prince’s Community Involvement ,[object Object],[object Object],(www.prince.com) (www.racquetsportsindustry.com)

Prince Community Involvement II ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Tennis vs. Competitors

Price Tennis vs. Competitors Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Prince Deals with Competition ,[object Object],[object Object],[object Object],[object Object]

Prince’s PR Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing/PR Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing/PR Suggestions II ,[object Object],[object Object],[object Object],[object Object],Source: Marketing plans: How to prepare them, how to use them By Malcolm McDonald

Expectations ,[object Object],[object Object],[object Object]

Pros ,[object Object],[object Object],[object Object]

Cons ,[object Object],[object Object],[object Object]

Recommendations for Improvement ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prince Tennis Brand Strategy

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Editor's Notes