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Prince Tennis By: Jaime, Courtney, Dave, Kaitlyn, Lauryn and Stephanie
Overview <ul><li>Lauryn- Mission/Brief history </li></ul><ul><li>Stephanie-Demographics/Interview </li></ul><ul><li>Jaime-...
Prince Tennis Mission Statement <ul><li>Prince has continually revolutionized the game with introductions of new racquets ...
Prince’s History <ul><li>Prince is of one of the leading brands and manufacturers of tennis balls, racquets and equipment....
Prince’s History Continued <ul><ul><li>Prince currently manufactures  </li></ul></ul><ul><ul><li>Footwear, apparel, string...
Demographics <ul><li>Adjusts with product market. </li></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><ul><li>Dresses, sh...
Zach Perles on Demographics <ul><li>“ Prince is an all encompassing tennis brand, and is one of the few companies to do so...
Use of Social Media <ul><li>Well established Facebook and Twitter pages.  </li></ul><ul><ul><li>Facebook teaser statuses f...
Use of Social Media <ul><li>Twitter </li></ul><ul><ul><li>Use to interact with online tennis community. </li></ul></ul><ul...
Prince’s Promotions <ul><li>Prince Tennis sponsors </li></ul><ul><li>Gael Monfils  </li></ul><ul><li>Released 3 new racque...
Sponsorship for Prince <ul><li>How does Prince pick people to sponsor them? </li></ul><ul><li>Prince philosophy </li></ul>...
Who is a Prince Sponsored Athlete <ul><li>Highly skilled competitor </li></ul><ul><li>Always trying to raise the level of ...
Sponsorship <ul><li>For those who love the game of tennis </li></ul><ul><li>Can be sponsored as a </li></ul><ul><ul><li>ju...
Prince Tennis and Partnerships <ul><li>Financial Benefits </li></ul><ul><ul><li>- Funding </li></ul></ul><ul><li>Public Re...
Prince Tennis and Partnerships <ul><li>Twelve Partners </li></ul><ul><ul><li>Nick Bollettieri Tennis Academy </li></ul></u...
Prince’s Community Involvement <ul><li>Prince Plugged In (PPI) </li></ul><ul><li>“ By connecting academy students and coac...
Prince Community Involvement II <ul><li>Prince Plugged In Benefits Community </li></ul><ul><li>Positive Company Image for ...
<ul><li>Major Competition: Wilson Tennis and Head Tennis </li></ul><ul><li>Wilson Tennis - Founded  in 1913 as the Ashland...
Price Tennis vs. Competitors Continued <ul><li>Head Tennis </li></ul><ul><li>Tennis and Ski company </li></ul><ul><li>Foun...
How Prince Deals with Competition <ul><li>Last US Open was Princes made sure their name was seen  </li></ul><ul><li>handed...
Prince’s PR Plan  <ul><li>Audience-variety of people  (juniors, men/women) </li></ul><ul><li>Strategy- presents PR tactics...
Marketing/PR Suggestions  <ul><li>“ Sport marketing is a competitive business involving as much front-office strategy, ris...
Marketing/PR Suggestions II <ul><li>Clothing- Promote retail stores more ( increase revenue and maximize profits)  , featu...
Expectations <ul><li>What would headquarters be like? </li></ul><ul><li>What was VP going to say in meeting? </li></ul><ul...
Pros <ul><li>Company logo prominently displayed. </li></ul><ul><li>Obvious pride in company. </li></ul><ul><li>Casual, com...
Cons <ul><li>Reception area was cold and uninviting. </li></ul><ul><li>No receptionist to greet clients.  </li></ul><ul><l...
Recommendations for Improvement <ul><li>Learn and utilize social media networking sites. </li></ul><ul><li>Consider adding...
Conclusion <ul><li>Discussion-  History </li></ul><ul><ul><ul><ul><ul><li>  Public Relations Plan </li></ul></ul></ul></ul...
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Prince Powerpoint

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  • Lauryn
  • Steph starts
  • End of Steph
  • Jaime
  • Too many words in my opinion.
  • Jaime End
  • Kaitlyn
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  • lauryn
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  • Transcript of "Prince Powerpoint"

    1. 1. Prince Tennis By: Jaime, Courtney, Dave, Kaitlyn, Lauryn and Stephanie
    2. 2. Overview <ul><li>Lauryn- Mission/Brief history </li></ul><ul><li>Stephanie-Demographics/Interview </li></ul><ul><li>Jaime-Promoting and Sponsorship </li></ul><ul><li>Kaitlyn- Partnerships & Community Involvement </li></ul><ul><li>Lauryn- Prince Tennis vs. Competitors </li></ul><ul><li>Courtney- PR plan/ Marketing & PR Suggestions </li></ul><ul><li>Dave- Company Expectations/Suggested Improvements </li></ul>
    3. 3. Prince Tennis Mission Statement <ul><li>Prince has continually revolutionized the game with introductions of new racquets </li></ul><ul><li>“ Prince is committed to continually delivering top-quality tennis products in all categories – outfitting players with the very best in footwear, apparel, strings, balls, accessories, and more.” </li></ul><ul><li>www.princetennis.com </li></ul>
    4. 4. Prince’s History <ul><li>Prince is of one of the leading brands and manufacturers of tennis balls, racquets and equipment. </li></ul><ul><li>Prince is sold in some top leading sporting goods stores. </li></ul><ul><li>Founded in 1977, when Bob McClure built Little Prince . </li></ul><ul><ul><li>first ball machine for home court use </li></ul></ul><ul><ul><li>developed in McClure's very own garage in Princeton, NJ </li></ul></ul>
    5. 5. Prince’s History Continued <ul><ul><li>Prince currently manufactures </li></ul></ul><ul><ul><li>Footwear, apparel, strings, balls and accessories. </li></ul></ul><ul><ul><li>Prince maintains local level partnerships all over the country to help athletes </li></ul></ul><ul><ul><li>Prince’s partners include Kaplan College Prepatory School, Wimbledon and USSC (US Sports Camps) </li></ul></ul>
    6. 6. Demographics <ul><li>Adjusts with product market. </li></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><ul><li>Dresses, shirts, shoes, visors. </li></ul></ul></ul><ul><ul><li>Racquets </li></ul></ul><ul><ul><ul><li>Ball machines, strings, grips, frames & customization, balls, equipment bags, net </li></ul></ul></ul>
    7. 7. Zach Perles on Demographics <ul><li>“ Prince is an all encompassing tennis brand, and is one of the few companies to do so. We try to appeal to the frequent tennis player. This can be anyone; to the 75 year old woman who plays 3-4 times a week, to the competitive 14 year old junior who is playing tournaments on the weekends and has private lessons. Prince tries to appeal to all frequent tennis players across the board.” </li></ul><ul><ul><li>Zach Perles, Vice President of Prince Communications </li></ul></ul>
    8. 8. Use of Social Media <ul><li>Well established Facebook and Twitter pages. </li></ul><ul><ul><li>Facebook teaser statuses for new 2010 tennis racquets and product lines </li></ul></ul><ul><ul><li>Over 10,000 Facebook fans. </li></ul></ul><ul><ul><li>https://twitter.com/prince_tennis </li></ul></ul><ul><ul><li>http://www.facebook.com/Official.Prince.Tennis </li></ul></ul>
    9. 9. Use of Social Media <ul><li>Twitter </li></ul><ul><ul><li>Use to interact with online tennis community. </li></ul></ul><ul><ul><li>Gael Monfils Tokoyo- Semi-Finals Victory </li></ul></ul><ul><ul><li>“ Prince uses Facebook and a Twitter account to develop a strategy of what the consumer was saying to each other. If consumers are delivering misinformation about our brand, we can provide them with the correct information.” </li></ul></ul><ul><ul><li>-Zach Perles </li></ul></ul>
    10. 10. Prince’s Promotions <ul><li>Prince Tennis sponsors </li></ul><ul><li>Gael Monfils </li></ul><ul><li>Released 3 new racquets in EXO3 series </li></ul><ul><ul><li>Ignite 95 </li></ul></ul><ul><ul><li>Ignite Team 95 </li></ul></ul><ul><ul><li>Blue 110 </li></ul></ul><ul><li>Try the racquets out before you buy them </li></ul><ul><li>- Promote sales by using the slogan “More power. More spin. More comfort. Exceptional feel. It’s all possible now.” </li></ul>
    11. 11. Sponsorship for Prince <ul><li>How does Prince pick people to sponsor them? </li></ul><ul><li>Prince philosophy </li></ul><ul><li>How do the athletes sponsor Prince? </li></ul><ul><ul><li>racquets </li></ul></ul><ul><ul><li>foot wear </li></ul></ul><ul><ul><li>apparel </li></ul></ul>
    12. 12. Who is a Prince Sponsored Athlete <ul><li>Highly skilled competitor </li></ul><ul><li>Always trying to raise the level of their game </li></ul><ul><li>Good sportsmanship </li></ul><ul><li>Promotes Prince through their action and words </li></ul><ul><li>Puts their equipment to good use and uses it correctly </li></ul><ul><li>Respectful of the game, players, coaches, officials, sponsors, and spectators </li></ul>
    13. 13. Sponsorship <ul><li>For those who love the game of tennis </li></ul><ul><li>Can be sponsored as a </li></ul><ul><ul><li>junior player </li></ul></ul><ul><ul><li>college coach/player </li></ul></ul><ul><ul><li>an adult player </li></ul></ul><ul><li>Players can boost sales </li></ul>
    14. 14. Prince Tennis and Partnerships <ul><li>Financial Benefits </li></ul><ul><ul><li>- Funding </li></ul></ul><ul><li>Public Relations Benefits </li></ul><ul><ul><li>- Credibility </li></ul></ul><ul><li>Provide Resources </li></ul><ul><li>Provide Broader Audience </li></ul>(www.prince.com)
    15. 15. Prince Tennis and Partnerships <ul><li>Twelve Partners </li></ul><ul><ul><li>Nick Bollettieri Tennis Academy </li></ul></ul><ul><ul><li>SAP Open </li></ul></ul><ul><ul><li>Kaplan College Preparatory School </li></ul></ul><ul><ul><li>Saddle Brook Resort </li></ul></ul>
    16. 16. Prince’s Community Involvement <ul><li>Prince Plugged In (PPI) </li></ul><ul><li>“ By connecting academy students and coaches around the world, we are promoting the sport, facilitating the abilities of potentially great players and cultivating the next great champion in the process.” - Nick Bollettieri </li></ul>(www.prince.com) (www.racquetsportsindustry.com)
    17. 17. Prince Community Involvement II <ul><li>Prince Plugged In Benefits Community </li></ul><ul><li>Positive Company Image for Prince </li></ul><ul><ul><li>Dedication to sport </li></ul></ul><ul><ul><li>Investing to community and its youth </li></ul></ul>
    18. 18. <ul><li>Major Competition: Wilson Tennis and Head Tennis </li></ul><ul><li>Wilson Tennis - Founded in 1913 as the Ashland Manufacturing Company </li></ul><ul><li>Employs 3,062 workers </li></ul><ul><li>Sells over $300 million in merchandise annually </li></ul><ul><li>Headquarters: Chicago, Illinois </li></ul><ul><li>Worldwide Company: sells in Hong Kong, Korea, Taiwan, Italy, Australia, and Singapore. </li></ul><ul><li>Official sponsor of Williams sisters </li></ul>Price Tennis vs. Competitors
    19. 19. Price Tennis vs. Competitors Continued <ul><li>Head Tennis </li></ul><ul><li>Tennis and Ski company </li></ul><ul><li>Founded in 1950 by Howard Head </li></ul><ul><li>Manufactures tennis balls, racquets, shoes, skis, ski boots </li></ul><ul><li>Players have won Olympic gold medals with Head racquets </li></ul><ul><li>Sponsored players include: Andy Murray, Tommy Haas, and Andre Agassi </li></ul>
    20. 20. How Prince Deals with Competition <ul><li>Last US Open was Princes made sure their name was seen </li></ul><ul><li>handed out temporary tattoos and promotional literature on the subways Hired athletes to wear shirts with letters to spell out </li></ul><ul><li>PRINCE </li></ul><ul><li>Prince teamed up with Nintendo Wii to make Prince tennis racquet attachments for Wii controllers with real strings and authenticity of a real tennis racquet </li></ul>
    21. 21. Prince’s PR Plan <ul><li>Audience-variety of people (juniors, men/women) </li></ul><ul><li>Strategy- presents PR tactics ( media relations, broadcast, consumer outlets, print and social media) </li></ul><ul><li>Tactics- None specified </li></ul><ul><li>Calendar- off season/ photoshoot (w/Sharapova testing new line of racquets) </li></ul><ul><li>(sources: Interview </li></ul><ul><li>www.princetennis.com) </li></ul>
    22. 22. Marketing/PR Suggestions <ul><li>“ Sport marketing is a competitive business involving as much front-office strategy, risk, discipline, and energy as that shown by the players and coaches” </li></ul><ul><li>Web page- does not reflect the sport of tennis </li></ul><ul><li>Use brighter colors to grab viewers attention/interactive games </li></ul><ul><li>Facebook, Twitter and YouTube – need to use these outlets more </li></ul><ul><li> ( Twitter and YouTube) </li></ul><ul><li>http://www.youtube.com/user/PrinceTennis1 </li></ul><ul><li>Source: Sport marketing, Volume 13 </li></ul><ul><li>  By Bernard James Mullin, Stephen Hardy, William Anthony Sutton </li></ul>
    23. 23. Marketing/PR Suggestions II <ul><li>Clothing- Promote retail stores more ( increase revenue and maximize profits) , feature products (equipment included) on web page, pricing </li></ul><ul><li>Brand- more exposure </li></ul><ul><ul><ul><ul><li>More connection with consumers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prince Indoor Tennis Facility ( sell products, test products, play tennis! </li></ul></ul></ul></ul>Source: Marketing plans: How to prepare them, how to use them By Malcolm McDonald
    24. 24. Expectations <ul><li>What would headquarters be like? </li></ul><ul><li>What was VP going to say in meeting? </li></ul><ul><li>How did company run on day to day basis? </li></ul>
    25. 25. Pros <ul><li>Company logo prominently displayed. </li></ul><ul><li>Obvious pride in company. </li></ul><ul><li>Casual, comfortable work environment. </li></ul>
    26. 26. Cons <ul><li>Reception area was cold and uninviting. </li></ul><ul><li>No receptionist to greet clients. </li></ul><ul><li>Employees not interactive with waiting clients. </li></ul>
    27. 27. Recommendations for Improvement <ul><li>Learn and utilize social media networking sites. </li></ul><ul><li>Consider adding receptionist to staff. </li></ul><ul><li>Maintain comfortable work environment to ensure productivity of staff. </li></ul>
    28. 28. Conclusion <ul><li>Discussion- History </li></ul><ul><ul><ul><ul><ul><li> Public Relations Plan </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Tactics </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Marketing Suggestions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Competition </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Sponsorship </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Questions? Responses ? </li></ul></ul></ul></ul></ul>
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