We don’t see things
as they are, we see
 them as we are...
Marketing Consultant
DSM Product Launch

    Consultant
 Fronteer Strategy

  Who am I?

    Zwerink III



   Online World
Everything is changing
The whole world is upside down
The snowball of information is
     only getting bigger
Just like you....
...I am wondering how the way we
do business and communicate is
changing..


                           9
It is a new
way of doing
 business for
any company
  anywhere!
Why are YOU here? What do
you WANT to get out of today?
Laptops and Mobile Phones must be
 TURNED ON! (sound off please)
Two kinds of people:




      Fighting to keep
    everything the same
Two kinds of people:


         Looking for opportunities
‘I heard you can use Twitter for your business, let’s do it...’


                         ‘Let’s get this guy to blog abo...
Setup
Setup
• Remarkable Content
• Distribution
• Getting it to you
1. Remarkable Content
Being remarkable...

         ...is not about great copy..

...is not about fantastic art..

       ...is not about nifty ...
Being remarkable...


  ...is about being committed
 to really make a difference in
          people’s lives
Mission Statement DSM

 ‘Our purpose is to create brighter
lives for people today and generations to
    come. We connect ...
But being remarkable is also...

  ...about exceeding expectations

   ...about engaging people with a
          remarkabl...
Acts of remarkablenes...
Acts of remarkablenes...




         Rory
Acts of remarkablenes...




       Phil gains
So, it is time to create a starting
 point for our own remarkable
              content


    Using your laptop
Setting up a blog
Using wordpress.com
On your way to
 remarkableness:

• Pick a theme (visual)
• Build an audience
• Emulate chefs
• Support each other
6 rules of blogging*

• Provide value
• Don’t flood readers with posts
• Take part in the conversation
• Make your blog uni...
Slideshare
Creating Remarkable slides
            Connect with your audience
                 http://brandinfiltration.com/wtf




WH...
Creating Remarkable slides
    Tell a story worth sharing
Creating Remarkable slides
       Inspire participation
Time to build
our own Presentation
Explain DSM Fibre Intermediates in 5 slides
using simple language and NO bullet points
Use these tools:
Images        Videos
DFI Test slides
DSM Fibre Intermediates
 Why would Fibres Intermediate??


And why you should work for us!
Because they help improve
your life in many ways!
We produce the raw materials to
            make:
Carpets                Textile

           Clothes
Thanks to our strong stretching
materials, this is still a pretty picture
We are looking for:
  - Plant operators
  - Plant managers
    - Marketeers
  - Web specialists


For more info
  look her...
2. Distribution
Distribution

  • LinkedIn
  • Twitter
  • FaceBook
  • Yammer
Social Network


About your interests


Shared with your professional network
Microblogging platform

   140 characters

             About your interests

Shared publicly with the world
Social Network

International

         About your interests

Shared with friends
Internal Twitter

     For your company

          About your interests

 Shared with colleagues
3. Getting it to you
Information overload?
           =
    Filter Failure*




       * Martijn Aslander
Survival of the strongest??
Survival of the fittest!!
So, how to become fit online?
On an average day, I
           manage my:
• Email (50-100)    • RSS        (500+)

• Twitter (100+)    • Vimeo      (0-10...
Getting it to you


•         RSS
•       Tweetdeck
•      Google Alerts
RSS




Really Simple Syndication
Subscribe to all your favorite
     websites and news

      And read them on one page
How?

   Google Reader Period



www.google.com/reader
Tweetdeck

• Manage multiple accounts (twitter, facebook, linkedin)
• Search Columns
• Following made easy
Tweetdeck
Google Alerts




www.google.com/alerts
Google Alerts
That’s it for now
I hope I was remarkable
 If so, use the channels
you learned about today
  and spread the word
Steven Zwerink
  @szwerink
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
Workshop Social Media DFI 23 09
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Workshop Social Media DFI 23 09

  1. 1. We don’t see things as they are, we see them as we are...
  2. 2. Marketing Consultant DSM Product Launch Consultant Fronteer Strategy Who am I? Zwerink III Online World
  3. 3. Everything is changing
  4. 4. The whole world is upside down
  5. 5. The snowball of information is only getting bigger
  6. 6. Just like you....
  7. 7. ...I am wondering how the way we do business and communicate is changing.. 9
  8. 8. It is a new way of doing business for any company anywhere!
  9. 9. Why are YOU here? What do you WANT to get out of today?
  10. 10. Laptops and Mobile Phones must be TURNED ON! (sound off please)
  11. 11. Two kinds of people: Fighting to keep everything the same
  12. 12. Two kinds of people: Looking for opportunities
  13. 13. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM ‘Let’s get the community..’ crowd to do it for us!’ ‘Let’s use the power of the people!’ Looking for opportunities ‘He, let’s use Social Media!!’
  14. 14. Setup
  15. 15. Setup • Remarkable Content • Distribution • Getting it to you
  16. 16. 1. Remarkable Content
  17. 17. Being remarkable... ...is not about great copy.. ...is not about fantastic art.. ...is not about nifty strategies ...is not about state of the art technologies
  18. 18. Being remarkable... ...is about being committed to really make a difference in people’s lives
  19. 19. Mission Statement DSM ‘Our purpose is to create brighter lives for people today and generations to come. We connect our unique competences in Life Sciences and Material Sciences to create solutions that nourish, protect and improve performance’
  20. 20. But being remarkable is also... ...about exceeding expectations ...about engaging people with a remarkable story ...knowing that people share remarkable things
  21. 21. Acts of remarkablenes...
  22. 22. Acts of remarkablenes... Rory
  23. 23. Acts of remarkablenes... Phil gains
  24. 24. So, it is time to create a starting point for our own remarkable content Using your laptop
  25. 25. Setting up a blog Using wordpress.com
  26. 26. On your way to remarkableness: • Pick a theme (visual) • Build an audience • Emulate chefs • Support each other
  27. 27. 6 rules of blogging* • Provide value • Don’t flood readers with posts • Take part in the conversation • Make your blog unique • Make it easy for readers to connect • Make content easy to read * http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/
  28. 28. Slideshare
  29. 29. Creating Remarkable slides Connect with your audience http://brandinfiltration.com/wtf WHAT THE F**K IS SOCIAL NOW? MEDIA
  30. 30. Creating Remarkable slides Tell a story worth sharing
  31. 31. Creating Remarkable slides Inspire participation
  32. 32. Time to build our own Presentation
  33. 33. Explain DSM Fibre Intermediates in 5 slides using simple language and NO bullet points
  34. 34. Use these tools: Images Videos
  35. 35. DFI Test slides
  36. 36. DSM Fibre Intermediates Why would Fibres Intermediate?? And why you should work for us!
  37. 37. Because they help improve your life in many ways!
  38. 38. We produce the raw materials to make: Carpets Textile Clothes
  39. 39. Thanks to our strong stretching materials, this is still a pretty picture
  40. 40. We are looking for: - Plant operators - Plant managers - Marketeers - Web specialists For more info look here DSM Fibre Intermediates
  41. 41. 2. Distribution
  42. 42. Distribution • LinkedIn • Twitter • FaceBook • Yammer
  43. 43. Social Network About your interests Shared with your professional network
  44. 44. Microblogging platform 140 characters About your interests Shared publicly with the world
  45. 45. Social Network International About your interests Shared with friends
  46. 46. Internal Twitter For your company About your interests Shared with colleagues
  47. 47. 3. Getting it to you
  48. 48. Information overload? = Filter Failure* * Martijn Aslander
  49. 49. Survival of the strongest??
  50. 50. Survival of the fittest!! So, how to become fit online?
  51. 51. On an average day, I manage my: • Email (50-100) • RSS (500+) • Twitter (100+) • Vimeo (0-10) • Yammer (0-10+) • Flickr (0-10) • YouTube (0-10+) • Website (0-10) • FourSquare (0-10) • Facebook (0-10) • Slideshare (0-10) • News (10-50) • Big Files (0-10) • Blog (0-10) • LinkedIn (0-10)
  52. 52. Getting it to you • RSS • Tweetdeck • Google Alerts
  53. 53. RSS Really Simple Syndication
  54. 54. Subscribe to all your favorite websites and news And read them on one page
  55. 55. How? Google Reader Period www.google.com/reader
  56. 56. Tweetdeck • Manage multiple accounts (twitter, facebook, linkedin) • Search Columns • Following made easy
  57. 57. Tweetdeck
  58. 58. Google Alerts www.google.com/alerts
  59. 59. Google Alerts
  60. 60. That’s it for now I hope I was remarkable If so, use the channels you learned about today and spread the word
  61. 61. Steven Zwerink @szwerink
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