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What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
What Would Google Do, Book Summary
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What Would Google Do, Book Summary

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Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

Published in: Education, Technology, Business
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Transcript

  • 1. Everything is changing
  • 2. The whole world is down upside
  • 3. And just like you....
  • 4. ...this guy is wondering.... 4
  • 5. ....how did Google become the fastest growing company in the history of the world?? and how can I learn from them? 5
  • 6. Or in other words: 6
  • 7. What Would Google Do?? ... And what should I do? 7
  • 8. Book Review
  • 9. Summarized for DSM
  • 10. The new rules
  • 11. rules new way of doing It is a business suitable for any company anywhere!
  • 12. rules
  • 13. rules New Relationship
  • 14. rules New Relationship New Pu blicness
  • 15. rules New Relationship New Pu blicness y N ew Econom
  • 16. rules New Relationship New Pu blicness y N ew Econom New business reality
  • 17. rules New Relationship New Pu blicness y N ew Econom New business reality Ne w Attitude
  • 18. rules New Relationship New Pu blicness New So ciety y N ew Econom New business reality Ne w Attitude
  • 19. rules New Relationship New Pu blicness e itectur New Arch New So ciety y N ew Econom New business reality Ne w Attitude
  • 20. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality Ne w Attitude
  • 21. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Imperatives Ne w Attitude
  • 22. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Speed New Imperatives Ne w Attitude
  • 23. New relationship Give the people control, they will use it to your advantage
  • 24. New relationship Your worst customer is your best friend 14
  • 25. New relationship tom er est cus our b er artn Y o ur p is y
  • 26. New relationship Dell Click the picture for the story behind
  • 27. itecture Arch New do b est you Do what the r est and l ink to
  • 28. New architecture Be a PLATFORM
  • 29. New architecture Be a PLATFORM
  • 30. New publicness If you’re not searchable, you won’t be found
  • 31. New publicness Life is public, so is business
  • 32. New publicness Your customers are your ad agency
  • 33. New economy Small is the new big M A LL S Big
  • 34. New Attitude “There is an inverse relation between control and trust”
  • 35. New Attitude t ! ! a n inverse “There is an r t relation p o between control trust” I m and
  • 36. New business reality Middle men are doomed
  • 37. New business reality Free is a business model
  • 38. New Attitude Trust the people
  • 39. New Attitude Listen
  • 40. New ethic Make mistakes well 28
  • 41. New ethic Live is a Beta
  • 42. New ethic Be transparent
  • 43. New ethic Collaborate
  • 44. New speed Answers are instantaneous
  • 45. New Imperatives Innovation
  • 46. New Imperatives Innovation Enable
  • 47. New Imperatives Innovation Enable Encourage
  • 48. New Imperatives Innovation Enable Protect Encourage
  • 49. New speed Mobs / communities form in flash
  • 50. But most important:
  • 51. New imperatives Get out of the way!!
  • 52. And remember....
  • 53. We don’t see things as they are, we see them as we are...
  • 54. Want to know in detail what Google would do? Buy the book ‘What Would Google Do’ by Jeff Jarvis here Mail your questions / comments and here Steven Zwerink (@szwerink) Consultant at DSM Product Launch September 2009

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