Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

1. Everything is changing

2. The whole world is down
upside

3. And just like you....

4. ...this guy is wondering....
4

5. ....how did Google
become the fastest
growing company in
the history of the
world?? and how can I
learn from them? 5

6. Or in other words:
6

7. What Would Google Do??
...
And what should I do?
7

8. Book Review

9. Summarized for DSM

10. The new rules

11. rules
new way of doing
It is a
business suitable for any
company anywhere!

12. rules

13. rules
New Relationship

14. rules
New Relationship New Pu blicness

15. rules
New Relationship New Pu blicness
y
N ew Econom

16. rules
New Relationship New Pu blicness
y
N ew Econom
New business reality

17. rules
New Relationship New Pu blicness
y
N ew Econom
New business reality
Ne w Attitude

18. rules
New Relationship New Pu blicness
New So
ciety
y
N ew Econom
New business reality
Ne w Attitude

19. rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
y
N ew Econom
New business reality
Ne w Attitude

20. rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
Ne w Attitude

21. rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
New Imperatives
Ne w Attitude

22. rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
New Speed
New Imperatives
Ne w Attitude

23. New relationship
Give the people control, they will use it to your
advantage

24. New relationship
Your worst
customer is your
best friend
14

25. New relationship
tom er
est cus
our b er
artn
Y
o ur p
is y

26. New relationship
Dell
Click the picture for the story behind

27. itecture
Arch
New
do b
est
you
Do what
the r
est
and l
ink to

28. New architecture
Be a PLATFORM

29. New architecture
Be a PLATFORM

30. New publicness
If you’re not
searchable, you
won’t be found

31. New publicness
Life is public, so is business

32. New publicness
Your customers are your ad agency

33. New economy
Small is the new big
M A LL
S Big

34. New Attitude
“There is an
inverse relation
between control
and trust”

35. New Attitude
t ! !
a n inverse
“There is an
r t relation
p o between control
trust”
I m and

36. New business reality
Middle men are
doomed

37. New business reality
Free is a business model

38. New Attitude
Trust the
people

39. New Attitude
Listen

40. New ethic Make mistakes well
28

41. New ethic
Live is a Beta

42. New ethic
Be transparent

43. New ethic
Collaborate

44. New speed
Answers
are
instantaneous

45. New Imperatives
Innovation

46. New Imperatives
Innovation
Enable

47. New Imperatives
Innovation
Enable
Encourage

48. New Imperatives
Innovation
Enable Protect
Encourage

49. New speed Mobs / communities
form in flash

50. But most important:

51. New imperatives
Get out of the way!!

52. And remember....

54. We don’t
see things as
they are, we
see them as
we are...

55. Want to know in detail what Google
would do?
Buy the book ‘What Would Google Do’ by
Jeff Jarvis here
Mail your questions / comments and here
Steven Zwerink (@szwerink)
Consultant at DSM Product Launch
September 2009