Everything is changing

The whole world is down
upside

And just like you....

...this guy is wondering....
4

....how did Google
become the fastest
growing company in
the history of the
world?? and how can I
learn from them? 5

Or in other words:
6

What Would Google Do??
...
And what should I do?
7

Book Review

Summarized for DSM

The new rules

rules
new way of doing
It is a
business suitable for any
company anywhere!

rules

rules
New Relationship

rules
New Relationship New Pu blicness

rules
New Relationship New Pu blicness
y
N ew Econom

rules
New Relationship New Pu blicness
y
N ew Econom
New business reality

rules
New Relationship New Pu blicness
y
N ew Econom
New business reality
Ne w Attitude

rules
New Relationship New Pu blicness
New So
ciety
y
N ew Econom
New business reality
Ne w Attitude

rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
y
N ew Econom
New business reality
Ne w Attitude

rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
Ne w Attitude

rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
New Imperatives
Ne w Attitude

rules
New Relationship New Pu blicness
e
itectur
New Arch New So
ciety
New Ethic N ew Econom
y
New business reality
New Speed
New Imperatives
Ne w Attitude

New relationship
Give the people control, they will use it to your
advantage

New relationship
Your worst
customer is your
best friend
14

New relationship
tom er
est cus
our b er
artn
Y
o ur p
is y

New relationship
Dell
Click the picture for the story behind

itecture
Arch
New
do b
est
you
Do what
the r
est
and l
ink to

New architecture
Be a PLATFORM

New architecture
Be a PLATFORM

New publicness
If you’re not
searchable, you
won’t be found

New publicness
Life is public, so is business

New publicness
Your customers are your ad agency

New economy
Small is the new big
M A LL
S Big

New Attitude
“There is an
inverse relation
between control
and trust”

New Attitude
t ! !
a n inverse
“There is an
r t relation
p o between control
trust”
I m and

New business reality
Middle men are
doomed

New business reality
Free is a business model

New Attitude
Trust the
people

New Attitude
Listen

New ethic Make mistakes well
28

New ethic
Live is a Beta

New ethic
Be transparent

New ethic
Collaborate

New speed
Answers
are
instantaneous

New Imperatives
Innovation

New Imperatives
Innovation
Enable

New Imperatives
Innovation
Enable
Encourage

New Imperatives
Innovation
Enable Protect
Encourage

New speed Mobs / communities
form in flash

But most important:

New imperatives
Get out of the way!!

And remember....

We don’t
see things as
they are, we
see them as
we are...

Want to know in detail what Google
would do?
Buy the book ‘What Would Google Do’ by
Jeff Jarvis here
Mail your questions / comments and here
Steven Zwerink (@szwerink)
Consultant at DSM Product Launch
September 2009