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What Would Google Do, Book Summary
 

What Would Google Do, Book Summary

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Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

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    What Would Google Do, Book Summary What Would Google Do, Book Summary Presentation Transcript

    • Everything is changing
    • The whole world is down upside
    • And just like you....
    • ...this guy is wondering.... 4
    • ....how did Google become the fastest growing company in the history of the world?? and how can I learn from them? 5
    • Or in other words: 6
    • What Would Google Do?? ... And what should I do? 7
    • Book Review
    • Summarized for DSM
    • The new rules
    • rules new way of doing It is a business suitable for any company anywhere!
    • rules
    • rules New Relationship
    • rules New Relationship New Pu blicness
    • rules New Relationship New Pu blicness y N ew Econom
    • rules New Relationship New Pu blicness y N ew Econom New business reality
    • rules New Relationship New Pu blicness y N ew Econom New business reality Ne w Attitude
    • rules New Relationship New Pu blicness New So ciety y N ew Econom New business reality Ne w Attitude
    • rules New Relationship New Pu blicness e itectur New Arch New So ciety y N ew Econom New business reality Ne w Attitude
    • rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality Ne w Attitude
    • rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Imperatives Ne w Attitude
    • rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Speed New Imperatives Ne w Attitude
    • New relationship Give the people control, they will use it to your advantage
    • New relationship Your worst customer is your best friend 14
    • New relationship tom er est cus our b er artn Y o ur p is y
    • New relationship Dell Click the picture for the story behind
    • itecture Arch New do b est you Do what the r est and l ink to
    • New architecture Be a PLATFORM
    • New architecture Be a PLATFORM
    • New publicness If you’re not searchable, you won’t be found
    • New publicness Life is public, so is business
    • New publicness Your customers are your ad agency
    • New economy Small is the new big M A LL S Big
    • New Attitude “There is an inverse relation between control and trust”
    • New Attitude t ! ! a n inverse “There is an r t relation p o between control trust” I m and
    • New business reality Middle men are doomed
    • New business reality Free is a business model
    • New Attitude Trust the people
    • New Attitude Listen
    • New ethic Make mistakes well 28
    • New ethic Live is a Beta
    • New ethic Be transparent
    • New ethic Collaborate
    • New speed Answers are instantaneous
    • New Imperatives Innovation
    • New Imperatives Innovation Enable
    • New Imperatives Innovation Enable Encourage
    • New Imperatives Innovation Enable Protect Encourage
    • New speed Mobs / communities form in flash
    • But most important:
    • New imperatives Get out of the way!!
    • And remember....
    • We don’t see things as they are, we see them as we are...
    • Want to know in detail what Google would do? Buy the book ‘What Would Google Do’ by Jeff Jarvis here Mail your questions / comments and here Steven Zwerink (@szwerink) Consultant at DSM Product Launch September 2009