What Would Google Do, Book Summary

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Book Summary of the very inspiring and useful book: What Would Google Do, written by Jeff Jarvis.

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What Would Google Do, Book Summary

  1. Everything is changing
  2. The whole world is down upside
  3. And just like you....
  4. ...this guy is wondering.... 4
  5. ....how did Google become the fastest growing company in the history of the world?? and how can I learn from them? 5
  6. Or in other words: 6
  7. What Would Google Do?? ... And what should I do? 7
  8. Book Review
  9. Summarized for DSM
  10. The new rules
  11. rules new way of doing It is a business suitable for any company anywhere!
  12. rules
  13. rules New Relationship
  14. rules New Relationship New Pu blicness
  15. rules New Relationship New Pu blicness y N ew Econom
  16. rules New Relationship New Pu blicness y N ew Econom New business reality
  17. rules New Relationship New Pu blicness y N ew Econom New business reality Ne w Attitude
  18. rules New Relationship New Pu blicness New So ciety y N ew Econom New business reality Ne w Attitude
  19. rules New Relationship New Pu blicness e itectur New Arch New So ciety y N ew Econom New business reality Ne w Attitude
  20. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality Ne w Attitude
  21. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Imperatives Ne w Attitude
  22. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Speed New Imperatives Ne w Attitude
  23. New relationship Give the people control, they will use it to your advantage
  24. New relationship Your worst customer is your best friend 14
  25. New relationship tom er est cus our b er artn Y o ur p is y
  26. New relationship Dell Click the picture for the story behind
  27. itecture Arch New do b est you Do what the r est and l ink to
  28. New architecture Be a PLATFORM
  29. New architecture Be a PLATFORM
  30. New publicness If you’re not searchable, you won’t be found
  31. New publicness Life is public, so is business
  32. New publicness Your customers are your ad agency
  33. New economy Small is the new big M A LL S Big
  34. New Attitude “There is an inverse relation between control and trust”
  35. New Attitude t ! ! a n inverse “There is an r t relation p o between control trust” I m and
  36. New business reality Middle men are doomed
  37. New business reality Free is a business model
  38. New Attitude Trust the people
  39. New Attitude Listen
  40. New ethic Make mistakes well 28
  41. New ethic Live is a Beta
  42. New ethic Be transparent
  43. New ethic Collaborate
  44. New speed Answers are instantaneous
  45. New Imperatives Innovation
  46. New Imperatives Innovation Enable
  47. New Imperatives Innovation Enable Encourage
  48. New Imperatives Innovation Enable Protect Encourage
  49. New speed Mobs / communities form in flash
  50. But most important:
  51. New imperatives Get out of the way!!
  52. And remember....
  53. We don’t see things as they are, we see them as we are...
  54. Want to know in detail what Google would do? Buy the book ‘What Would Google Do’ by Jeff Jarvis here Mail your questions / comments and here Steven Zwerink (@szwerink) Consultant at DSM Product Launch September 2009

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