Presentation Product Launch Shanghai Slideshare

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  • Presentation Product Launch Shanghai Slideshare

    1. 1. Product Launch DSM Marketing Office Steven Zwerink
    2. 2. Three topics • Challenges in commercialization • DSM Product Launch • The Toolkit
    3. 3. What is it that I do?
    4. 4. Internal Marketing Consultant
    5. 5. Internal Marketing Consultant 1.000.000.000 euro from innovation
    6. 6. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects
    7. 7. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market
    8. 8. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market Team of professional marketeers
    9. 9. 1. Product Launch Challenges
    10. 10. 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes
    11. 11. 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes What makes launching products challenging ?
    12. 12. Customers saying no
    13. 13. Identifying where is the value in the value chain?
    14. 14. And how do you capture this value?
    15. 15. Customers facing adoption barriers
    16. 16. Which business model do you choose?
    17. 17. Which segments do you target?
    18. 18. Is the product tim e to market sensitive?
    19. 19. What will be you pricing strategy?
    20. 20. How do you promote your product?
    21. 21. Should you establish a partnership?
    22. 22. 2. DSM Product Launch
    23. 23. DSM Marketing Office
    24. 24. DSM Marketing Office E-Business Excellerate
    25. 25. DSM Marketing Office E-Business Product Launch Excellerate
    26. 26. DSM Marketing Office E-Business Product Launch Excellerate Life Sciences Material Sciences
    27. 27. 2. DSM Product Launch
    28. 28. 2. DSM Product Launch What do we do? Which se rvices do we provide?
    29. 29. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support
    30. 30. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge
    31. 31. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build
    32. 32. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build Guide
    33. 33. 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate
    34. 34. 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate Provide
    35. 35. 3. The DSM Product Launch Toolkit Sorry, this is still confidential, but please contact me if yo u want to know more
    36. 36. Any questions?
    37. 37. Thank you This slideshow was made by @szwerink

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