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Presentation Product Launch Shanghai Slideshare Presentation Product Launch Shanghai Slideshare Presentation Transcript

  • Product Launch DSM Marketing Office Steven Zwerink
  • Three topics • Challenges in commercialization • DSM Product Launch • The Toolkit
  • What is it that I do?
  • Internal Marketing Consultant
  • Internal Marketing Consultant 1.000.000.000 euro from innovation
  • Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects
  • Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market
  • Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market Team of professional marketeers
  • 1. Product Launch Challenges
  • 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes
  • 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes What makes launching products challenging ?
  • Customers saying no
  • Identifying where is the value in the value chain?
  • And how do you capture this value?
  • Customers facing adoption barriers
  • Which business model do you choose?
  • Which segments do you target?
  • Is the product tim e to market sensitive?
  • What will be you pricing strategy?
  • How do you promote your product?
  • Should you establish a partnership?
  • 2. DSM Product Launch
  • DSM Marketing Office
  • DSM Marketing Office E-Business Excellerate
  • DSM Marketing Office E-Business Product Launch Excellerate
  • DSM Marketing Office E-Business Product Launch Excellerate Life Sciences Material Sciences
  • 2. DSM Product Launch
  • 2. DSM Product Launch What do we do? Which se rvices do we provide?
  • 2. DSM Product Launch What do we do? Which se rvices do we provide? Support
  • 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge
  • 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build
  • 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build Guide
  • 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate
  • 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate Provide
  • 3. The DSM Product Launch Toolkit Sorry, this is still confidential, but please contact me if yo u want to know more
  • Any questions?
  • Thank you This slideshow was made by @szwerink