Your SlideShare is downloading. ×
Presentation Product Launch Shanghai Slideshare
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Presentation Product Launch Shanghai Slideshare

3,223
views

Published on

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,223
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
125
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

















































  • Transcript

    • 1. Product Launch DSM Marketing Office Steven Zwerink
    • 2. Three topics • Challenges in commercialization • DSM Product Launch • The Toolkit
    • 3. What is it that I do?
    • 4. Internal Marketing Consultant
    • 5. Internal Marketing Consultant 1.000.000.000 euro from innovation
    • 6. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects
    • 7. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market
    • 8. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market Team of professional marketeers
    • 9. 1. Product Launch Challenges
    • 10. 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes
    • 11. 1. Product Launch Challenges at and easy? produc ts gre laun ching What makes What makes launching products challenging ?
    • 12. Customers saying no
    • 13. Identifying where is the value in the value chain?
    • 14. And how do you capture this value?
    • 15. Customers facing adoption barriers
    • 16. Which business model do you choose?
    • 17. Which segments do you target?
    • 18. Is the product tim e to market sensitive?
    • 19. What will be you pricing strategy?
    • 20. How do you promote your product?
    • 21. Should you establish a partnership?
    • 22. 2. DSM Product Launch
    • 23. DSM Marketing Office
    • 24. DSM Marketing Office E-Business Excellerate
    • 25. DSM Marketing Office E-Business Product Launch Excellerate
    • 26. DSM Marketing Office E-Business Product Launch Excellerate Life Sciences Material Sciences
    • 27. 2. DSM Product Launch
    • 28. 2. DSM Product Launch What do we do? Which se rvices do we provide?
    • 29. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support
    • 30. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge
    • 31. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build
    • 32. 2. DSM Product Launch What do we do? Which se rvices do we provide? Support Challenge Build Guide
    • 33. 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate
    • 34. 2. DSM Product Launch What do we do? Which se rv ices do we provide? Support Challenge Build Guide Facilitate Provide
    • 35. 3. The DSM Product Launch Toolkit Sorry, this is still confidential, but please contact me if yo u want to know more
    • 36. Any questions?
    • 37. Thank you This slideshow was made by @szwerink