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My personal Social (New) Media learnings

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This presentation I gave at Innovdis, a company specialized in Webdesign and Internet applictaions. It focusses on my learnings about the impact of new media on my personal and business life. I …

This presentation I gave at Innovdis, a company specialized in Webdesign and Internet applictaions. It focusses on my learnings about the impact of new media on my personal and business life. I borrowed some pictures, please don't sue me ;) But thank you!

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Transcript

  • 1. Today is about Social, so interrupt me if you have questions!!
  • 2. Steven Zwerink
  • 3. Steven Zwerink
  • 4. Steven Zwerink
  • 5. Steven Zwerink
  • 6. Steven Zwerink
  • 7. Steven Zwerink
  • 8. Steven Zwerink
  • 9. Steven Zwerink - THE RUNNING MARKETEER -
  • 10. Steven Zwerink - THE RUNNING MARKETEER -
  • 11. Who / What is DSM???
  • 12. Who / What is DSM???
  • 13. Unlimited.DSM over 100 years of uccessful transformations Bioterials / Biologics Life Science Products Performance Materials Petro-chemicals Fertilizers Coal 1902 1930 1950 1970 1990 2000 2010 Technological competences Mechanical engineering Chemical engineering Polymer technology Material science Fine chemicals Biotechnology
  • 14. What is it that I do?
  • 15. Internal Marketing Consultant
  • 16. Internal Marketing Consultant 1.000.000.000 euro from innovation
  • 17. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects
  • 18. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market
  • 19. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market Team of professional marketeers
  • 20. Social Media for business (and private) My learnings so far....
  • 21. Two kinds of people:
  • 22. Two kinds of people: Not interested
  • 23. Two kinds of people: Not interested Looking for help
  • 24. ‘I heard you can use Twitter for your business, let’s do it...’
  • 25. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’
  • 26. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’
  • 27. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’
  • 28. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’ ‘Let’s use the power of the people!’
  • 29. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’ ‘Let’s use the power of the people!’ ‘He, let’s use Social Media!!’
  • 30. Don’t force people to get on board
  • 31. Everything is changing
  • 32. The whole world is upside down
  • 33. And just like you....
  • 34. ...I am wondering how the way we do business and communicate is changing.. 16
  • 35. It is a new way of doing business for any company anywhere!
  • 36. The new set of business rules
  • 37. The new set of business rules N ew Publicness New Relationship New So cture ciety A rchite New New E conomy New Ethic New business reality New Speed New Imperatives Ne w Attitude
  • 38. New Attitude “There is an inverse relation between control and trust”
  • 39. New Attitude Trust the people
  • 40. New Attitude Listen
  • 41. New ethic Make mistakes well 22
  • 42. New ethic Live is a Beta
  • 43. New ethic Be transparent
  • 44. New imperatives y !! w a the of out e t G http://www.slideshare.net/szwerink/what-would-google-do-book-summary
  • 45. Find ways to ignite conversation
  • 46. Make sure your content is sharable
  • 47. Reach out to your followers
  • 48. Become part of the conversation
  • 49. Start young
  • 50. Listening helps
  • 51. Extend your reach beyond the web
  • 52. This is HARD WORK But it will get easier…
  • 53. ‘legacy is greater than currency...’ Gary Vaynerchuk, @Garyvee
  • 54. The curious case of E-850
  • 55. Thank you and Good Luck! Follow me on twitter: @szwerink www.linkedin.com/stevenzwerink www.stevenzwerink.nl

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