Today is about Social, so
interrupt me if you have
       questions!!
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
Steven Zwerink
- THE RUNNING MARKETEER -
Steven Zwerink
- THE RUNNING MARKETEER -
Who / What is DSM???
Who / What is DSM???
Unlimited.DSM
                       over 100 years of uccessful transformations


                                       ...
What is it that I do?
Internal Marketing Consultant
Internal Marketing Consultant

           1.000.000.000 euro from innovation
Internal Marketing Consultant

           1.000.000.000 euro from innovation

      20 projects
Internal Marketing Consultant

           1.000.000.000 euro from innovation

      20 projects

            Guide to the ...
Internal Marketing Consultant

           1.000.000.000 euro from innovation

      20 projects

            Guide to the ...
Social Media for business (and private)
My learnings so far....
Two kinds of people:
Two kinds of people:
Not interested
Two kinds of people:
Not interested




                         Looking for help
‘I heard you can use Twitter for your business, let’s do it...’
‘I heard you can use Twitter for your business, let’s do it...’



      ‘Let’s   get this guy to blog about our new produ...
‘I heard you can use Twitter for your business, let’s do it...’



      ‘Let’s   get this guy to blog about our new produ...
‘I heard you can use Twitter for your business, let’s do it...’



      ‘Let’s   get this guy to blog about our new produ...
‘I heard you can use Twitter for your business, let’s do it...’



      ‘Let’s   get this guy to blog about our new produ...
‘I heard you can use Twitter for your business, let’s do it...’



      ‘Let’s   get this guy to blog about our new produ...
Don’t force people to get on board
Everything is changing
The whole world is   upside   down
And just like you....
...I am wondering how the way we
do business and communicate
is changing..


                           16
It is a   new
 way of doing
business for
 any company
anywhere!
The new set of business rules
The new set of business rules

                            N ew Publicness
New Relationship
                          New ...
New Attitude


      “There is an
      inverse relation
      between   control
      and   trust”
New Attitude

 Trust the
 people
New Attitude



 Listen
New ethic   Make mistakes well




                             22
New ethic


Live is a Beta
New ethic

Be transparent
New imperatives
                                                                               y !!
                      ...
Find ways to ignite conversation
Make sure your content is sharable
Reach out to your followers
Become part of the conversation
Start young
Listening helps
Extend your reach beyond the web
This is HARD WORK




                    But it will get easier…
‘legacy is greater than currency...’
Gary Vaynerchuk, @Garyvee
The curious case of E-850
Thank you and Good    Luck!
Follow me on twitter: @szwerink
www.linkedin.com/stevenzwerink
     www.stevenzwerink.nl
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
My personal Social (New)  Media learnings
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My personal Social (New) Media learnings

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This presentation I gave at Innovdis, a company specialized in Webdesign and Internet applictaions. It focusses on my learnings about the impact of new media on my personal and business life. I borrowed some pictures, please don't sue me ;) But thank you!

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My personal Social (New) Media learnings

  1. 1. Today is about Social, so interrupt me if you have questions!!
  2. 2. Steven Zwerink
  3. 3. Steven Zwerink
  4. 4. Steven Zwerink
  5. 5. Steven Zwerink
  6. 6. Steven Zwerink
  7. 7. Steven Zwerink
  8. 8. Steven Zwerink
  9. 9. Steven Zwerink - THE RUNNING MARKETEER -
  10. 10. Steven Zwerink - THE RUNNING MARKETEER -
  11. 11. Who / What is DSM???
  12. 12. Who / What is DSM???
  13. 13. Unlimited.DSM over 100 years of uccessful transformations Bioterials / Biologics Life Science Products Performance Materials Petro-chemicals Fertilizers Coal 1902 1930 1950 1970 1990 2000 2010 Technological competences Mechanical engineering Chemical engineering Polymer technology Material science Fine chemicals Biotechnology
  14. 14. What is it that I do?
  15. 15. Internal Marketing Consultant
  16. 16. Internal Marketing Consultant 1.000.000.000 euro from innovation
  17. 17. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects
  18. 18. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market
  19. 19. Internal Marketing Consultant 1.000.000.000 euro from innovation 20 projects Guide to the market Team of professional marketeers
  20. 20. Social Media for business (and private) My learnings so far....
  21. 21. Two kinds of people:
  22. 22. Two kinds of people: Not interested
  23. 23. Two kinds of people: Not interested Looking for help
  24. 24. ‘I heard you can use Twitter for your business, let’s do it...’
  25. 25. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’
  26. 26. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’
  27. 27. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’
  28. 28. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’ ‘Let’s use the power of the people!’
  29. 29. ‘I heard you can use Twitter for your business, let’s do it...’ ‘Let’s get this guy to blog about our new product’ ‘We want to make the world a DSM community..’ ‘Let’s get the crowd to do it for us!’ ‘Let’s use the power of the people!’ ‘He, let’s use Social Media!!’
  30. 30. Don’t force people to get on board
  31. 31. Everything is changing
  32. 32. The whole world is upside down
  33. 33. And just like you....
  34. 34. ...I am wondering how the way we do business and communicate is changing.. 16
  35. 35. It is a new way of doing business for any company anywhere!
  36. 36. The new set of business rules
  37. 37. The new set of business rules N ew Publicness New Relationship New So cture ciety A rchite New New E conomy New Ethic New business reality New Speed New Imperatives Ne w Attitude
  38. 38. New Attitude “There is an inverse relation between control and trust”
  39. 39. New Attitude Trust the people
  40. 40. New Attitude Listen
  41. 41. New ethic Make mistakes well 22
  42. 42. New ethic Live is a Beta
  43. 43. New ethic Be transparent
  44. 44. New imperatives y !! w a the of out e t G http://www.slideshare.net/szwerink/what-would-google-do-book-summary
  45. 45. Find ways to ignite conversation
  46. 46. Make sure your content is sharable
  47. 47. Reach out to your followers
  48. 48. Become part of the conversation
  49. 49. Start young
  50. 50. Listening helps
  51. 51. Extend your reach beyond the web
  52. 52. This is HARD WORK But it will get easier…
  53. 53. ‘legacy is greater than currency...’ Gary Vaynerchuk, @Garyvee
  54. 54. The curious case of E-850
  55. 55. Thank you and Good Luck! Follow me on twitter: @szwerink www.linkedin.com/stevenzwerink www.stevenzwerink.nl
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