Blogging and smart content management
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Blogging and smart content management

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I created this presentation for my colleagues within DSM. In a workshop we applied this knowledge and created our own blogs, rss readers, google alerts, etc... Want to know more? Contact me.

I created this presentation for my colleagues within DSM. In a workshop we applied this knowledge and created our own blogs, rss readers, google alerts, etc... Want to know more? Contact me.

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Blogging and smart content management Blogging and smart content management Presentation Transcript

  • Welcome Monday, April 19, 2010
  • Welcome Monday, April 19, 2010
  • Everything is changing Monday, April 19, 2010
  • The whole world is upside down Monday, April 19, 2010
  • The snowball of information is only getting bigger Monday, April 19, 2010
  • Just like you.... Monday, April 19, 2010
  • ...I am wondering how the way we do business and communicate is changing.. 6 Monday, April 19, 2010
  • It is a new way of doing business for any company anywhere! Monday, April 19, 2010
  • Why are YOU here? What do you WANT to get out of today? Monday, April 19, 2010
  • Laptops and Mobile Phones must be TURNED ON! (sound off please) http://www.flickr.com/photos/penmachine/2788329083/sizes/l/ Monday, April 19, 2010
  • Two kinds of people: Monday, April 19, 2010
  • Two kinds of people: Not interested Monday, April 19, 2010
  • Two kinds of people: Not interested Looking for opportunities Monday, April 19, 2010
  • Looking for opportunities Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make the world a DSM community..’ Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ ‘Let’s use the power of the people!’ Monday, April 19, 2010
  • ‘I heard you can use Twitter for your business, let’s do it...’ get this guy to blog ‘Let’s about our new product’ ‘We want to make ‘Let’s get the the world a DSM community..’ crowd to do it for us!’ ‘Let’s use the power of the people!’ ‘He, let’s use Social Media!!’ Monday, April 19, 2010
  • Setup of today Monday, April 19, 2010
  • Setup of today • CONTENT (Blogs) Monday, April 19, 2010
  • Setup of today • CONTENT (Blogs) • DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer) Monday, April 19, 2010
  • Setup of today • CONTENT (Blogs) • DISTRIBUTION (Twitter, Facebook, LinkedIn, Yammer) • GETTING IT TO YOU (RSS, Tweetdeck, Google alerts) Monday, April 19, 2010
  • 1. Content Monday, April 19, 2010
  • Being remarkable... Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... ...is not about great copy.. Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... ...is not about great copy.. ...is not about fantastic art.. Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... ...is not about great copy.. ...is not about fantastic art.. ...is not about nifty strategies Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... ...is not about great copy.. ...is not about fantastic art.. ...is not about nifty strategies ...is not about state of the art technologies Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Being remarkable... ...is about being committed to really make a difference in people’s lives Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Mission Statement DSM ‘Our purpose is to create brighter lives for people today and generations to come.......’ Monday, April 19, 2010
  • But being remarkable is also... Proudly stolen from @polledemaagt Monday, April 19, 2010
  • But being remarkable is also... ...about exceeding expectations Proudly stolen from @polledemaagt Monday, April 19, 2010
  • But being remarkable is also... ...about exceeding expectations ...about engaging people with a remarkable story Proudly stolen from @polledemaagt Monday, April 19, 2010
  • But being remarkable is also... ...about exceeding expectations ...about engaging people with a remarkable story ...knowing that people share remarkable things Proudly stolen from @polledemaagt Monday, April 19, 2010
  • Acts of remarkablenes... Monday, April 19, 2010
  • Monday, April 19, 2010
  • So, it is time to create a starting point for our own remarkable content Using your laptop Monday, April 19, 2010
  • Connection: Excellerate Password: Excellerate Monday, April 19, 2010
  • Enjoy public wifi Monday, April 19, 2010
  • Setting up a blog Using wordpress.com Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • On your way to remarkableness: Monday, April 19, 2010
  • On your way to remarkableness: • Pick a theme (visual) Monday, April 19, 2010
  • On your way to remarkableness: • Pick a theme (visual) • Build an audience Monday, April 19, 2010
  • On your way to remarkableness: • Pick a theme (visual) • Build an audience • Emulate chefs Monday, April 19, 2010
  • On your way to remarkableness: • Pick a theme (visual) • Build an audience • Emulate chefs • Support each other Monday, April 19, 2010
  • 6 rules of blogging* • Provide value • Don’t flood readers with posts • Take part in the conversation • Make your blog unique • Make it easy for readers to connect • Make content easy to read * http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/ Monday, April 19, 2010
  • Distribution Monday, April 19, 2010
  • Distribution Monday, April 19, 2010
  • Distribution • LinkedIn Monday, April 19, 2010
  • Distribution • LinkedIn • Twitter Monday, April 19, 2010
  • Distribution • LinkedIn • Twitter • FaceBook Monday, April 19, 2010
  • Distribution • LinkedIn • Twitter • FaceBook • Yammer Monday, April 19, 2010
  • Monday, April 19, 2010
  • Social Network Monday, April 19, 2010
  • Social Network About your interests Monday, April 19, 2010
  • Social Network About your interests Shared with your professional network Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Microblogging platform Monday, April 19, 2010
  • Microblogging platform 140 characters Monday, April 19, 2010
  • Microblogging platform 140 characters About your interests Monday, April 19, 2010
  • Microblogging platform 140 characters About your interests Shared publicly with the world Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Social Network Monday, April 19, 2010
  • Social Network International Monday, April 19, 2010
  • Social Network International About your interests Monday, April 19, 2010
  • Social Network International About your interests Shared with friends Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • Internal Twitter Monday, April 19, 2010
  • Internal Twitter For your company Monday, April 19, 2010
  • Internal Twitter For your company About your interests Monday, April 19, 2010
  • Internal Twitter For your company About your interests Shared with colleagues Monday, April 19, 2010
  • Monday, April 19, 2010
  • Monday, April 19, 2010
  • 3. Getting it to you Monday, April 19, 2010
  • Information overload? Monday, April 19, 2010
  • Information overload? = Filter Failure* * Martijn Aslander Monday, April 19, 2010
  • Survival of the strongest?? Monday, April 19, 2010
  • Survival of the fittest!! Monday, April 19, 2010
  • Survival of the fittest!! So, how to become fit online? Monday, April 19, 2010
  • On an average day, I manage my: Monday, April 19, 2010
  • On an average day, I manage my: • Email • RSS • Twitter • Vimeo • Yammer • Flickr • YouTube • Website • FourSquare • Facebook • BrightKite • News • Big Files • Blog • LinkedIn Monday, April 19, 2010
  • On an average day, I manage my: • Email (50-100) • RSS (100+) • Twitter (100+) • Vimeo (0-10) • Yammer (0-10+) • Flickr (0-10) • YouTube • Website • FourSquare (0-10) • Facebook (0-10) • BrightKite (0-10) • News (10-50) • Big Files (0-10) • Blog • LinkedIn (0-10) Monday, April 19, 2010
  • Getting it to you • RSS • Tweetdeck • Google Alerts Monday, April 19, 2010
  • RSS Monday, April 19, 2010
  • RSS Really Simple Syndication Monday, April 19, 2010
  • Monday, April 19, 2010
  • Subscribe to all your favorite websites and news Monday, April 19, 2010
  • Subscribe to all your favorite websites and news And read them on one page Monday, April 19, 2010
  • How? Monday, April 19, 2010
  • How? Google Reader Period www.google.com/reader Monday, April 19, 2010
  • Tweetdeck • Manage multiple accounts (twitter, facebook, linkedin) • Search Columns • Following made easy Monday, April 19, 2010
  • Tweetdeck Monday, April 19, 2010
  • Tweetdeck Monday, April 19, 2010
  • Tweetdeck Monday, April 19, 2010
  • Tweetdeck Monday, April 19, 2010
  • Google Alerts www.google.com/alerts Monday, April 19, 2010
  • Google Alerts Monday, April 19, 2010
  • Monday, April 19, 2010
  • That’s it for now I hope I was remarkable If so, use the channels you learned about today and spread the word Monday, April 19, 2010
  • Steven Zwerink @szwerink Monday, April 19, 2010