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Marketing Roles in Startups
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Marketing Roles in Startups

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  • VP of Marketing coordinates activities amongst the functional specialists
  • Understand what the customer is saying on and off websitePromote and represent the brandUnderstand the jargon and language of the communityGathers input for future products and services
  • Represents the brand onlineHelps you shine onlineCreate a routine schedule for postingCrisis Management Plan (Grasshopper Example)Off Page SEO
  • Managing the flow of information between company and people
  • Transcript

    • 1. Startup Marketing Roles
      Sean Zinsmeister
      July 5th, 2011
    • 2. FunctionalMarketingOrganization
      • Customer Service Manager
      • 3. Marketing Planning Manager
      • 4. Market Logistics Manager
      • 5. Direct Marketing Manager
      • 6. Digital Marketing Manager
    • Modern MarketingOrganization
    • 7.
    • 8. Startups: Marketing Roles
      Copywriter
      Copyeditor
      Digital Marketing Manager
      SEO Manager
      Community Manager
      Inbound Marketing Manager
      Web Analytics Manager
    • 9. Digital Marketing Manager
      SEO
      Email
      Social
      Brand
      Creative
    • 10. Community Manager
      Community Advocate
      Brand Evangelist
      Communications
      Customer Service
      Product Development
    • 11. Inbound Marketing Manager
    • 12. SEO Manager
    • 13. Social Media Manager
      Risk Management
      CRM
      Customer Service
      Streamline Operations
      Content Creation
      Production Schedule
      Manage Individuals Sites & Organizations
    • 14. PR: Public Relations
    • 15. Creative Marketing Roles
      Graphics Designer
      Video Editor/Producer
      Copywriter
      Copyeditor
      Blogger
      Event Marketing Manager
    • 16.
    • 17. Startup Marketing Roles
      Sean Zinsmeister
      July 5th, 2011