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Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
Marketing Roles in Startups
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Marketing Roles in Startups

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  • VP of Marketing coordinates activities amongst the functional specialists
  • Understand what the customer is saying on and off websitePromote and represent the brandUnderstand the jargon and language of the communityGathers input for future products and services
  • Represents the brand onlineHelps you shine onlineCreate a routine schedule for postingCrisis Management Plan (Grasshopper Example)Off Page SEO
  • Managing the flow of information between company and people
  • Transcript

    • 1. Startup Marketing Roles<br />Sean Zinsmeister<br />July 5th, 2011<br />
    • 2. FunctionalMarketingOrganization<br /><ul><li>Customer Service Manager
    • 3. Marketing Planning Manager
    • 4. Market Logistics Manager
    • 5. Direct Marketing Manager
    • 6. Digital Marketing Manager</li></li></ul><li>Modern MarketingOrganization<br />
    • 7.
    • 8. Startups: Marketing Roles<br />Copywriter<br />Copyeditor<br />Digital Marketing Manager<br />SEO Manager<br />Community Manager<br />Inbound Marketing Manager<br />Web Analytics Manager<br />
    • 9. Digital Marketing Manager<br />SEO<br />Email<br />Social<br />Brand<br />Creative<br />
    • 10. Community Manager<br />Community Advocate<br />Brand Evangelist<br />Communications<br />Customer Service<br />Product Development<br />
    • 11. Inbound Marketing Manager<br />
    • 12. SEO Manager<br />
    • 13. Social Media Manager<br />Risk Management<br />CRM<br />Customer Service<br />Streamline Operations<br />Content Creation<br />Production Schedule<br />Manage Individuals Sites & Organizations<br />
    • 14. PR: Public Relations<br />
    • 15. Creative Marketing Roles<br />Graphics Designer<br />Video Editor/Producer<br />Copywriter<br />Copyeditor<br />Blogger<br />Event Marketing Manager<br />
    • 16.
    • 17. Startup Marketing Roles<br />Sean Zinsmeister<br />July 5th, 2011<br />

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