Marketing Roles in Startups

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  • VP of Marketing coordinates activities amongst the functional specialists
  • Understand what the customer is saying on and off websitePromote and represent the brandUnderstand the jargon and language of the communityGathers input for future products and services
  • Represents the brand onlineHelps you shine onlineCreate a routine schedule for postingCrisis Management Plan (Grasshopper Example)Off Page SEO
  • Managing the flow of information between company and people
  • Marketing Roles in Startups

    1. 1. Startup Marketing Roles<br />Sean Zinsmeister<br />July 5th, 2011<br />
    2. 2. FunctionalMarketingOrganization<br /><ul><li>Customer Service Manager
    3. 3. Marketing Planning Manager
    4. 4. Market Logistics Manager
    5. 5. Direct Marketing Manager
    6. 6. Digital Marketing Manager</li></li></ul><li>Modern MarketingOrganization<br />
    7. 7.
    8. 8. Startups: Marketing Roles<br />Copywriter<br />Copyeditor<br />Digital Marketing Manager<br />SEO Manager<br />Community Manager<br />Inbound Marketing Manager<br />Web Analytics Manager<br />
    9. 9. Digital Marketing Manager<br />SEO<br />Email<br />Social<br />Brand<br />Creative<br />
    10. 10. Community Manager<br />Community Advocate<br />Brand Evangelist<br />Communications<br />Customer Service<br />Product Development<br />
    11. 11. Inbound Marketing Manager<br />
    12. 12. SEO Manager<br />
    13. 13. Social Media Manager<br />Risk Management<br />CRM<br />Customer Service<br />Streamline Operations<br />Content Creation<br />Production Schedule<br />Manage Individuals Sites & Organizations<br />
    14. 14. PR: Public Relations<br />
    15. 15. Creative Marketing Roles<br />Graphics Designer<br />Video Editor/Producer<br />Copywriter<br />Copyeditor<br />Blogger<br />Event Marketing Manager<br />
    16. 16.
    17. 17. Startup Marketing Roles<br />Sean Zinsmeister<br />July 5th, 2011<br />

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