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Marketing Roles in Startups

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  • VP of Marketing coordinates activities amongst the functional specialists
  • Understand what the customer is saying on and off websitePromote and represent the brandUnderstand the jargon and language of the communityGathers input for future products and services
  • Represents the brand onlineHelps you shine onlineCreate a routine schedule for postingCrisis Management Plan (Grasshopper Example)Off Page SEO
  • Managing the flow of information between company and people

Transcript

  • 1. Startup Marketing Roles
    Sean Zinsmeister
    July 5th, 2011
  • 2. FunctionalMarketingOrganization
    • Customer Service Manager
    • 3. Marketing Planning Manager
    • 4. Market Logistics Manager
    • 5. Direct Marketing Manager
    • 6. Digital Marketing Manager
  • Modern MarketingOrganization
  • 7.
  • 8. Startups: Marketing Roles
    Copywriter
    Copyeditor
    Digital Marketing Manager
    SEO Manager
    Community Manager
    Inbound Marketing Manager
    Web Analytics Manager
  • 9. Digital Marketing Manager
    SEO
    Email
    Social
    Brand
    Creative
  • 10. Community Manager
    Community Advocate
    Brand Evangelist
    Communications
    Customer Service
    Product Development
  • 11. Inbound Marketing Manager
  • 12. SEO Manager
  • 13. Social Media Manager
    Risk Management
    CRM
    Customer Service
    Streamline Operations
    Content Creation
    Production Schedule
    Manage Individuals Sites & Organizations
  • 14. PR: Public Relations
  • 15. Creative Marketing Roles
    Graphics Designer
    Video Editor/Producer
    Copywriter
    Copyeditor
    Blogger
    Event Marketing Manager
  • 16.
  • 17. Startup Marketing Roles
    Sean Zinsmeister
    July 5th, 2011