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Inbound Marketing Today
 

Inbound Marketing Today

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There no longer is Social Media Marketing, Inbound Marketing, and Traditional Marketing. It's just...Marketing.

There no longer is Social Media Marketing, Inbound Marketing, and Traditional Marketing. It's just...Marketing.

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    Inbound Marketing Today Inbound Marketing Today Presentation Transcript

    • Introduction to Inbound Marketing Sean Zinsmeister Title: Marketing Associate Company: Rentcycle Twitter: @SZinsmeister
    • About
    • “ It’s just Marketing…” --David Meerman Scott
    • Value of Inbound Marketing Inbound marketing pulls buyers into your business
    • What is Outbound Marketing?
    • Where Outbound Lives
    • Where MORE people live 800-555-1234 Annoying Salesperson
    • Solution: Inbound Marketing Content SEO Social Media
    • Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg
    • More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets
    • 4 Steps to Successful Inbound Marketing
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Step 1: Create Content
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer.
    • Traditional Marketing Funnel
    • Flip the Funnel
      • Over 33% of Brand Advocates are rating and reviewing products or writing testimonials
      • Over 60% of Brand Advocates are answering prospects’ questions
      • About 30% are sharing promotional offers with their social networks
    • Publish Everything, Everywhere
    • Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    • Step 2: Optimize
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Google is Judge, Jury & Executioner HubSpot.com/cartoons
    • SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
    • 25% On-Page SEO (Context)
      • Page Title
      • Clean URL
      • Headers & Content
      • Description
    • 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
    • Link Building Strategy
    • More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com
    • Step 3: Promote
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Remember: It ’s Not About You, EVER! HubSpot.com/cartoons
    • Humanize
    • Target Your Content Target content to your marketing personas.
    • Create an Engaging Presence
    • Utilize New Marketing Channels Remarkable Content
    • Hub and Spoke
    • Hub and Spoke
    • Make Sharing Easy
    • Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Step 4: Convert
      • Create
      • Optimize
      • Promote
      • Convert & Analyze
    • Put Calls to Action on All Your Content
    • Track Your Conversion Rate & Analytics
    • Analyze Your Marketing
    • Listen, Listen, Listen
    • Observation Marketing
    • Death of The Resume
    • Personal Branding
    • Inbound Marketing Summary Convert & Analyze
    • Poke the Box
    • Introduction to Inbound Marketing Sean Zinsmeister Title: Marketing Associate Company: Rentcycle Twitter: @SZinsmeister