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So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
So what is your social media strategy?
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So what is your social media strategy?

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  • 1. So what is your social media strategy? Szilvia Gacsai online marketeer
  • 2. Socialnomicshttp://www.youtube.com/watch?v=ZQzsQkMFgHE
  • 3. The essence of todayHow do youdesign the socialmediaintelligence toachieve yourbusinessobjectives?
  • 4. Szilvia’s business objectives• Bottom line: sales• Brand awareness – irresistible, the ‘’Mini” of the insurance industry• Distinctive and attentive service
  • 5. Where does your social media intelligence come from?Get a picture about • Create a space• buzz (what) for• advocates (who) conversations to• sentiment (how) happen• platforms (where) • Stimulate discussions • Be responsiveAdapt yourlearnings What results willoptimize your you measure?strategy to Source: Earthbound Media Group Set clearbecome more objectives!efficient
  • 6. Suggested books to read• GroundswellWinning in the world transformed bysocial technologiesCharlene Li & Josh Bernoff• What would Google do?Jeff Jarvis• Digital leader5 simple keys to success and influenceErik Qualman
  • 7. Thank you for sharing! @szilviagacsai szilviagacsai

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