3. The essence of todayHow do youdesign the socialmediaintelligence toachieve yourbusinessobjectives?
4. Szilvia’s business objectives• Bottom line: sales• Brand awareness – irresistible, the ‘’Mini” of the insurance industry• Distinctive and attentive service
5. Where does your social media intelligence come from?Get a picture about • Create a space• buzz (what) for• advocates (who) conversations to• sentiment (how) happen• platforms (where) • Stimulate discussions • Be responsiveAdapt yourlearnings What results willoptimize your you measure?strategy to Source: Earthbound Media Group Set clearbecome more objectives!efficient
6. Suggested books to read• GroundswellWinning in the world transformed bysocial technologiesCharlene Li & Josh Bernoff• What would Google do?Jeff Jarvis• Digital leader5 simple keys to success and influenceErik Qualman
7. Thank you for sharing! @szilviagacsai szilviagacsai