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MOBILE…TABLET….TVSTATS & NUMBERSParis, November 2011
Smartphone Penetration              France- Germany- Israel- Italy- Spain- UKHighest penetration:•  Spain (33%), followed ...
Smartphone Use and TrendsFRANCE      •    Most people use their smartphones for internet browsing (78%) or searching, for ...
Smartphone Use and TrendsFRANCE      •    Trends are mostly equal between both age groups.      •    Except that 74% of sm...
Smartphone Use and TrendsFRANCE •  Trends remain: Internet browsing, using an app and emailing.           •    Women, espe...
Smartphone Use and TrendsGERMANY      •    Most people use their smartphones for internet browsing (74%) or searching, for...
Smartphone Use and TrendsGERMANY      •    Trends are mostly equal between both age groups.      •    Except that 61% of s...
Smartphone Use and TrendsGERMANY Trends : Internet browsing, emailing, listening to music and playing games.       •      ...
Smartphone Use and TrendsISRAEL      •    Most people use their smartphones for internet browsing (76%), to listen to musi...
Smartphone Use and TrendsISRAEL      •    A significant difference between age group 18-29 and 30-49.      •    18-29 are ...
Smartphone Use and TrendsISRAEL       •    Men aged 18-29 are the most active users
Smartphone Use and TrendsSPAIN      •    Most people use their smartphones for internet browsing (70%), to email (67%), to...
Smartphone Use and TrendsSPAIN      •    62% of mobile users between the age of 18 to 29 access social networks whereas   ...
Smartphone Use and TrendsSPAIN •  The use of an app and the product search are the lowest trends for men and women.
Smartphone Use and TrendsUK    •  Most people use their smartphones for internet browsing (76%), to email (72%) , to      ...
Smartphone Use and TrendsUK      •    Very similar trends between the two groups and activities (not like in the other    ...
Smartphone Use and TrendsUK       •    Very similar for men and women.       •    Women lead on accessing social networks ...
Smartphone Use and TrendsITALY •  Most people use their smartphones for internet browsing (73%), to email (70%) , to      ...
Smartphone Use and TrendsITALY      •    Younger people are more active in general.      •    18-29 year old access more o...
Smartphone Use and TrendsITALY       •    Very similar for men and women.       •    Women aged 18-29 access social networ...
Mobile advertising and awarenessSlide 21 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 22 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 23 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 24 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 25 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 26 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 27 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 28 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 29 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 30 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 31 © Fjord 2010 | Confidential
Mobile advertising and awarenessSlide 32 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 33 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 34 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 35 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 36 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 37 © Fjord 2010 | Confidential
M-Commerce TrendsSlide 38 © Fjord 2010 | Confidential
Slide 39 © Fjord 2010 | Confidential
Slide 40 © Fjord 2010 | Confidential
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Mobile…Tablet…. Numbers and Stats

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Stats For France, UK, Germany, Italy, Spain, Israel

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Transcript of "Mobile…Tablet…. Numbers and Stats"

  1. 1. MOBILE…TABLET….TVSTATS & NUMBERSParis, November 2011
  2. 2. Smartphone Penetration France- Germany- Israel- Italy- Spain- UKHighest penetration:•  Spain (33%), followed by Israel (31%), the UK (30%), France (27%) , Italy (24%) and Germany (18%).•  Males between the age of 18 and 29
  3. 3. Smartphone Use and TrendsFRANCE •  Most people use their smartphones for internet browsing (78%) or searching, for email (77%) and to search for a product (60%). •  67% use an app •  61% access social networks •  No significant differences between men and women use
  4. 4. Smartphone Use and TrendsFRANCE •  Trends are mostly equal between both age groups. •  Except that 74% of smartphone users between the ages of 18 and 29 access social networks via their mobile device. Only 51% for the people between 30 and 49.
  5. 5. Smartphone Use and TrendsFRANCE •  Trends remain: Internet browsing, using an app and emailing. •  Women, especially the ones aged 18 to 29, are more active (79%) than men (69%) when it comes to mobile socialization •  The most predominant groups to have used an app are women 18-29 and men 30-49 •  Men use more often than women their mobile to play games , especially the ones between 30-49.
  6. 6. Smartphone Use and TrendsGERMANY •  Most people use their smartphones for internet browsing (74%) or searching, for email (70%), to listen to music (63%) and to play games (58%). •  58% use an app •  50% access social networks
  7. 7. Smartphone Use and TrendsGERMANY •  Trends are mostly equal between both age groups. •  Except that 61% of smartphone users between the ages of 18 and 29 access social networks via their mobile device for only 46% for people between 30 and 49.
  8. 8. Smartphone Use and TrendsGERMANY Trends : Internet browsing, emailing, listening to music and playing games. •  •  Women, especially the ones aged 18 to 29, are more active (65%) than men (59%) when it comes to mobile socialization •  The most predominant groups to have used an app are women between 18-29 •  Women use more often than men their mobile to play games
  9. 9. Smartphone Use and TrendsISRAEL •  Most people use their smartphones for internet browsing (76%), to listen to music (71%), to email (67%) and to access social networks (63%). •  Men are the most active users
  10. 10. Smartphone Use and TrendsISRAEL •  A significant difference between age group 18-29 and 30-49. •  18-29 are the most active especially for browsing the internet (82%), listening to music (76%), social networking (75%), emailing and the use of an app (65%).
  11. 11. Smartphone Use and TrendsISRAEL •  Men aged 18-29 are the most active users
  12. 12. Smartphone Use and TrendsSPAIN •  Most people use their smartphones for internet browsing (70%), to email (67%), to listen to music (56%) and to access social networks (53%). •  Not a significant difference between men and women
  13. 13. Smartphone Use and TrendsSPAIN •  62% of mobile users between the age of 18 to 29 access social networks whereas 50% of mobile users between 30 to 49. •  People aged 30 to 49 search for product more often than the ones from 18-29
  14. 14. Smartphone Use and TrendsSPAIN •  The use of an app and the product search are the lowest trends for men and women.
  15. 15. Smartphone Use and TrendsUK •  Most people use their smartphones for internet browsing (76%), to email (72%) , to listen to music (71%), to access social networks (62%), and 60% have used an app. •  Product rate search is high (58%) compared to other European countries. •  Men are more active than women except for social media use (58% vs 67%)
  16. 16. Smartphone Use and TrendsUK •  Very similar trends between the two groups and activities (not like in the other countries) •  Except: 18-29 access more often social networks (74%) via mobile than people aged 30 to 49 (61%).
  17. 17. Smartphone Use and TrendsUK •  Very similar for men and women. •  Women lead on accessing social networks via mobile.
  18. 18. Smartphone Use and TrendsITALY •  Most people use their smartphones for internet browsing (73%), to email (70%) , to search for products (57%), to listen to music (56%), to access social networks (54%) •  44% used an app and 47% use their mobile to read the news. •  Men are more active than women but surprisingly, women listen to music and play games more often than men.
  19. 19. Smartphone Use and TrendsITALY •  Younger people are more active in general. •  18-29 year old access more often social networks (63%) via mobile than people aged 30 to 49 (52%).
  20. 20. Smartphone Use and TrendsITALY •  Very similar for men and women. •  Women aged 18-29 access social networks and used an app more often than men.
  21. 21. Mobile advertising and awarenessSlide 21 © Fjord 2010 | Confidential
  22. 22. Mobile advertising and awarenessSlide 22 © Fjord 2010 | Confidential
  23. 23. Mobile advertising and awarenessSlide 23 © Fjord 2010 | Confidential
  24. 24. Mobile advertising and awarenessSlide 24 © Fjord 2010 | Confidential
  25. 25. Mobile advertising and awarenessSlide 25 © Fjord 2010 | Confidential
  26. 26. Mobile advertising and awarenessSlide 26 © Fjord 2010 | Confidential
  27. 27. Mobile advertising and awarenessSlide 27 © Fjord 2010 | Confidential
  28. 28. Mobile advertising and awarenessSlide 28 © Fjord 2010 | Confidential
  29. 29. Mobile advertising and awarenessSlide 29 © Fjord 2010 | Confidential
  30. 30. Mobile advertising and awarenessSlide 30 © Fjord 2010 | Confidential
  31. 31. Mobile advertising and awarenessSlide 31 © Fjord 2010 | Confidential
  32. 32. Mobile advertising and awarenessSlide 32 © Fjord 2010 | Confidential
  33. 33. M-Commerce TrendsSlide 33 © Fjord 2010 | Confidential
  34. 34. M-Commerce TrendsSlide 34 © Fjord 2010 | Confidential
  35. 35. M-Commerce TrendsSlide 35 © Fjord 2010 | Confidential
  36. 36. M-Commerce TrendsSlide 36 © Fjord 2010 | Confidential
  37. 37. M-Commerce TrendsSlide 37 © Fjord 2010 | Confidential
  38. 38. M-Commerce TrendsSlide 38 © Fjord 2010 | Confidential
  39. 39. Slide 39 © Fjord 2010 | Confidential
  40. 40. Slide 40 © Fjord 2010 | Confidential
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