Mobile…Tablet…. Numbers and Stats
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Mobile…Tablet…. Numbers and Stats

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Stats For France, UK, Germany, Italy, Spain, Israel

Stats For France, UK, Germany, Italy, Spain, Israel

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Mobile…Tablet…. Numbers and Stats Presentation Transcript

  • 1. MOBILE…TABLET….TVSTATS & NUMBERSParis, November 2011
  • 2. Smartphone Penetration France- Germany- Israel- Italy- Spain- UKHighest penetration:•  Spain (33%), followed by Israel (31%), the UK (30%), France (27%) , Italy (24%) and Germany (18%).•  Males between the age of 18 and 29
  • 3. Smartphone Use and TrendsFRANCE •  Most people use their smartphones for internet browsing (78%) or searching, for email (77%) and to search for a product (60%). •  67% use an app •  61% access social networks •  No significant differences between men and women use
  • 4. Smartphone Use and TrendsFRANCE •  Trends are mostly equal between both age groups. •  Except that 74% of smartphone users between the ages of 18 and 29 access social networks via their mobile device. Only 51% for the people between 30 and 49.
  • 5. Smartphone Use and TrendsFRANCE •  Trends remain: Internet browsing, using an app and emailing. •  Women, especially the ones aged 18 to 29, are more active (79%) than men (69%) when it comes to mobile socialization •  The most predominant groups to have used an app are women 18-29 and men 30-49 •  Men use more often than women their mobile to play games , especially the ones between 30-49.
  • 6. Smartphone Use and TrendsGERMANY •  Most people use their smartphones for internet browsing (74%) or searching, for email (70%), to listen to music (63%) and to play games (58%). •  58% use an app •  50% access social networks
  • 7. Smartphone Use and TrendsGERMANY •  Trends are mostly equal between both age groups. •  Except that 61% of smartphone users between the ages of 18 and 29 access social networks via their mobile device for only 46% for people between 30 and 49.
  • 8. Smartphone Use and TrendsGERMANY Trends : Internet browsing, emailing, listening to music and playing games. •  •  Women, especially the ones aged 18 to 29, are more active (65%) than men (59%) when it comes to mobile socialization •  The most predominant groups to have used an app are women between 18-29 •  Women use more often than men their mobile to play games
  • 9. Smartphone Use and TrendsISRAEL •  Most people use their smartphones for internet browsing (76%), to listen to music (71%), to email (67%) and to access social networks (63%). •  Men are the most active users
  • 10. Smartphone Use and TrendsISRAEL •  A significant difference between age group 18-29 and 30-49. •  18-29 are the most active especially for browsing the internet (82%), listening to music (76%), social networking (75%), emailing and the use of an app (65%).
  • 11. Smartphone Use and TrendsISRAEL •  Men aged 18-29 are the most active users
  • 12. Smartphone Use and TrendsSPAIN •  Most people use their smartphones for internet browsing (70%), to email (67%), to listen to music (56%) and to access social networks (53%). •  Not a significant difference between men and women
  • 13. Smartphone Use and TrendsSPAIN •  62% of mobile users between the age of 18 to 29 access social networks whereas 50% of mobile users between 30 to 49. •  People aged 30 to 49 search for product more often than the ones from 18-29
  • 14. Smartphone Use and TrendsSPAIN •  The use of an app and the product search are the lowest trends for men and women.
  • 15. Smartphone Use and TrendsUK •  Most people use their smartphones for internet browsing (76%), to email (72%) , to listen to music (71%), to access social networks (62%), and 60% have used an app. •  Product rate search is high (58%) compared to other European countries. •  Men are more active than women except for social media use (58% vs 67%)
  • 16. Smartphone Use and TrendsUK •  Very similar trends between the two groups and activities (not like in the other countries) •  Except: 18-29 access more often social networks (74%) via mobile than people aged 30 to 49 (61%).
  • 17. Smartphone Use and TrendsUK •  Very similar for men and women. •  Women lead on accessing social networks via mobile.
  • 18. Smartphone Use and TrendsITALY •  Most people use their smartphones for internet browsing (73%), to email (70%) , to search for products (57%), to listen to music (56%), to access social networks (54%) •  44% used an app and 47% use their mobile to read the news. •  Men are more active than women but surprisingly, women listen to music and play games more often than men.
  • 19. Smartphone Use and TrendsITALY •  Younger people are more active in general. •  18-29 year old access more often social networks (63%) via mobile than people aged 30 to 49 (52%).
  • 20. Smartphone Use and TrendsITALY •  Very similar for men and women. •  Women aged 18-29 access social networks and used an app more often than men.
  • 21. Mobile advertising and awarenessSlide 21 © Fjord 2010 | Confidential
  • 22. Mobile advertising and awarenessSlide 22 © Fjord 2010 | Confidential
  • 23. Mobile advertising and awarenessSlide 23 © Fjord 2010 | Confidential
  • 24. Mobile advertising and awarenessSlide 24 © Fjord 2010 | Confidential
  • 25. Mobile advertising and awarenessSlide 25 © Fjord 2010 | Confidential
  • 26. Mobile advertising and awarenessSlide 26 © Fjord 2010 | Confidential
  • 27. Mobile advertising and awarenessSlide 27 © Fjord 2010 | Confidential
  • 28. Mobile advertising and awarenessSlide 28 © Fjord 2010 | Confidential
  • 29. Mobile advertising and awarenessSlide 29 © Fjord 2010 | Confidential
  • 30. Mobile advertising and awarenessSlide 30 © Fjord 2010 | Confidential
  • 31. Mobile advertising and awarenessSlide 31 © Fjord 2010 | Confidential
  • 32. Mobile advertising and awarenessSlide 32 © Fjord 2010 | Confidential
  • 33. M-Commerce TrendsSlide 33 © Fjord 2010 | Confidential
  • 34. M-Commerce TrendsSlide 34 © Fjord 2010 | Confidential
  • 35. M-Commerce TrendsSlide 35 © Fjord 2010 | Confidential
  • 36. M-Commerce TrendsSlide 36 © Fjord 2010 | Confidential
  • 37. M-Commerce TrendsSlide 37 © Fjord 2010 | Confidential
  • 38. M-Commerce TrendsSlide 38 © Fjord 2010 | Confidential
  • 39. Slide 39 © Fjord 2010 | Confidential
  • 40. Slide 40 © Fjord 2010 | Confidential