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Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me
Download My Book <ul><ul><li>http://ClixMarketing.com/CustomersNow </li></ul></ul>
Why Facebook Is Great PPC <ul><li>400 Million Customers </li></ul><ul><li>Relatively low competition </li></ul><ul><li>Ins...
Getting Started <ul><li>Go to  http://www.facebook.com/advertising/ </li></ul><ul><li>Don’t log into Facebook – we suggest...
Getting Started
Start with an Ad
Start with an Ad
Specify Targeting
Geographic Targeting
Geographic Targeting
Demographic Targeting
Likes and Interests
Set Budgets and Bids
Create Account Details
2 Emails Later…
Main PPC Web Interface
Implement Conversion Tracking
Implement Conversion Tracking
Campaign Performance – Web Interface
Conversion Performance – Reports
Conversion Performance – Reports <ul><li>Post-Impression: conversions that result from people seeing the ad but not necess...
Demographic Report
Responder Profile Report
Hyper-Target Ad/Landing Page Combinations
Targeting Roulette Players in Swanage
Roulette/Swanage  Landing Page May 11, 2010
Blackjack/Bournemouth  Landing Page May 11, 2010
More Resources <ul><li>Facebook Ad Help Files </li></ul><ul><li>Facebook Ads Fan Page -  http://www.facebook.com/FacebookA...
Ads at the Top of Gmail
Ads at the Top of Gmail <ul><li>Put this in a Placement ad group: mail.google.com, Inbox Top Center </li></ul><ul><li>Watc...
New Conversion Optimizer Features
View-through Conversions <ul><li>VTC = conversions that occur after banner ad has been viewed but  not  clicked. </li></ul...
May 11, 2010
May 11, 2010
Focused Change History <ul><li>Opportunities->More Tools </li></ul>
May 11, 2010
New AdWords Keyword Tool
New AdWords Keyword Tool
New AdWords Placement Tool
New AdWords Placement Tool
AdWords Sitelinks Ads
SiteLinks <ul><li>Up to four links below ad </li></ul><ul><li>Ads must meet “Certain Quality Criteria (i.e., position #1) ...
 
 
New AdWords Graphs
New AdWords Graphs
New AdWords Graphs
Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me
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Facebook PPC Advertising

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Transcript of "Facebook PPC Advertising"

  1. 1. Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me
  2. 2. Download My Book <ul><ul><li>http://ClixMarketing.com/CustomersNow </li></ul></ul>
  3. 3. Why Facebook Is Great PPC <ul><li>400 Million Customers </li></ul><ul><li>Relatively low competition </li></ul><ul><li>Insanely great targeting capabilities </li></ul>
  4. 4. Getting Started <ul><li>Go to http://www.facebook.com/advertising/ </li></ul><ul><li>Don’t log into Facebook – we suggest creating an account that is separate from your Facebook Profile. </li></ul><ul><li>Click on the “Create an Ad” button </li></ul>
  5. 5. Getting Started
  6. 6. Start with an Ad
  7. 7. Start with an Ad
  8. 8. Specify Targeting
  9. 9. Geographic Targeting
  10. 10. Geographic Targeting
  11. 11. Demographic Targeting
  12. 12. Likes and Interests
  13. 13. Set Budgets and Bids
  14. 14. Create Account Details
  15. 15. 2 Emails Later…
  16. 16. Main PPC Web Interface
  17. 17. Implement Conversion Tracking
  18. 18. Implement Conversion Tracking
  19. 19. Campaign Performance – Web Interface
  20. 20. Conversion Performance – Reports
  21. 21. Conversion Performance – Reports <ul><li>Post-Impression: conversions that result from people seeing the ad but not necessarily clicking on it </li></ul><ul><li>Post-click: conversions that result from people clicking on the ad </li></ul>
  22. 22. Demographic Report
  23. 23. Responder Profile Report
  24. 24. Hyper-Target Ad/Landing Page Combinations
  25. 25. Targeting Roulette Players in Swanage
  26. 26. Roulette/Swanage Landing Page May 11, 2010
  27. 27. Blackjack/Bournemouth Landing Page May 11, 2010
  28. 28. More Resources <ul><li>Facebook Ad Help Files </li></ul><ul><li>Facebook Ads Fan Page - http://www.facebook.com/FacebookAds </li></ul>
  29. 29. Ads at the Top of Gmail
  30. 30. Ads at the Top of Gmail <ul><li>Put this in a Placement ad group: mail.google.com, Inbox Top Center </li></ul><ul><li>Watch this video: http:// www.youtube.com/watch?v=NItbmssVqoY (wait until the end) </li></ul>
  31. 31. New Conversion Optimizer Features
  32. 32. View-through Conversions <ul><li>VTC = conversions that occur after banner ad has been viewed but not clicked. </li></ul><ul><li>Clix estimate: 50% accurate </li></ul>
  33. 33. May 11, 2010
  34. 34. May 11, 2010
  35. 35. Focused Change History <ul><li>Opportunities->More Tools </li></ul>
  36. 36. May 11, 2010
  37. 37. New AdWords Keyword Tool
  38. 38. New AdWords Keyword Tool
  39. 39. New AdWords Placement Tool
  40. 40. New AdWords Placement Tool
  41. 41. AdWords Sitelinks Ads
  42. 42. SiteLinks <ul><li>Up to four links below ad </li></ul><ul><li>Ads must meet “Certain Quality Criteria (i.e., position #1) </li></ul><ul><li>Appears automatically for qualified campaigns </li></ul><ul><li>Google claims “30% average increase in clickthrough rate” </li></ul>
  43. 45. New AdWords Graphs
  44. 46. New AdWords Graphs
  45. 47. New AdWords Graphs
  46. 48. Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me
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