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Facebook PPC Advertising
 

Facebook PPC Advertising

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    Facebook PPC Advertising Facebook PPC Advertising Presentation Transcript

    • Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me
    • Download My Book
        • http://ClixMarketing.com/CustomersNow
    • Why Facebook Is Great PPC
      • 400 Million Customers
      • Relatively low competition
      • Insanely great targeting capabilities
    • Getting Started
      • Go to http://www.facebook.com/advertising/
      • Don’t log into Facebook – we suggest creating an account that is separate from your Facebook Profile.
      • Click on the “Create an Ad” button
    • Getting Started
    • Start with an Ad
    • Start with an Ad
    • Specify Targeting
    • Geographic Targeting
    • Geographic Targeting
    • Demographic Targeting
    • Likes and Interests
    • Set Budgets and Bids
    • Create Account Details
    • 2 Emails Later…
    • Main PPC Web Interface
    • Implement Conversion Tracking
    • Implement Conversion Tracking
    • Campaign Performance – Web Interface
    • Conversion Performance – Reports
    • Conversion Performance – Reports
      • Post-Impression: conversions that result from people seeing the ad but not necessarily clicking on it
      • Post-click: conversions that result from people clicking on the ad
    • Demographic Report
    • Responder Profile Report
    • Hyper-Target Ad/Landing Page Combinations
    • Targeting Roulette Players in Swanage
    • Roulette/Swanage Landing Page May 11, 2010
    • Blackjack/Bournemouth Landing Page May 11, 2010
    • More Resources
      • Facebook Ad Help Files
      • Facebook Ads Fan Page - http://www.facebook.com/FacebookAds
    • Ads at the Top of Gmail
    • Ads at the Top of Gmail
      • Put this in a Placement ad group: mail.google.com, Inbox Top Center
      • Watch this video: http:// www.youtube.com/watch?v=NItbmssVqoY (wait until the end)
    • New Conversion Optimizer Features
    • View-through Conversions
      • VTC = conversions that occur after banner ad has been viewed but not clicked.
      • Clix estimate: 50% accurate
    • May 11, 2010
    • May 11, 2010
    • Focused Change History
      • Opportunities->More Tools
    • May 11, 2010
    • New AdWords Keyword Tool
    • New AdWords Keyword Tool
    • New AdWords Placement Tool
    • New AdWords Placement Tool
    • AdWords Sitelinks Ads
    • SiteLinks
      • Up to four links below ad
      • Ads must meet “Certain Quality Criteria (i.e., position #1)
      • Appears automatically for qualified campaigns
      • Google claims “30% average increase in clickthrough rate”
    •  
    •  
    • New AdWords Graphs
    • New AdWords Graphs
    • New AdWords Graphs
    • Maximum Conversions for Facebook PPC David Szetela Clix Marketing http://szetela.me