Cluster Management in Practice

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Cluster Management in Practice

  1. 1. Cluster management in practice Presenter: István Molnár director 2011. Paccle
  2. 2. <ul><li>Services for Clusters by DA-RIÜ KhE. </li></ul><ul><li>Projectdevelopment, </li></ul><ul><li>Consultation concerning brands and trademarks, </li></ul><ul><li>Technology-transfer, </li></ul><ul><li>Consultation concerning accreditation and development of the clusters, </li></ul><ul><li>Organizing thematic workshops, </li></ul><ul><li>Promotion of the clusters </li></ul><ul><li>Organizing international businessman meetings and brokerage events. </li></ul>
  3. 3. <ul><li>Definiton of the Cluster </li></ul>A  business cluster  is a geographic concentration of interconnected  businesses suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally
  4. 4. <ul><li>Typification: </li></ul><ul><li>Value chain: </li></ul><ul><ul><ul><ul><li>Horizontal </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Vertical </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Diagonal </li></ul></ul></ul></ul><ul><li>Aggregation: </li></ul><ul><ul><ul><ul><li>megaclusters </li></ul></ul></ul></ul><ul><ul><ul><ul><li>mezoclusters </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Microclusters </li></ul></ul></ul></ul><ul><li>Territorial: </li></ul><ul><li> - Macro-clusters </li></ul><ul><li> - Regional-clusters </li></ul><ul><ul><ul><ul><li>Local-clusters </li></ul></ul></ul></ul>
  5. 5. Cluster Competitiveness Specialization Identity Cooperation among enterprises Combination different resources and competences Institutional connection Closeness
  6. 6. Cluster Productivity Innováció Innovation New enterprises
  7. 7. <ul><li>Foundation </li></ul><ul><li>1. Condition of the foundation </li></ul><ul><li>2. Rules of the foundation </li></ul><ul><li>3. Necessary documentations </li></ul><ul><li>4. Selection of the Cluster management organisation </li></ul><ul><li>Expectations </li></ul><ul><li>Selection of the Cluster manager </li></ul><ul><li>5. Definition of the membership fee </li></ul>
  8. 8. <ul><li>Cluster services </li></ul><ul><li>Organization conferences and exhibitions; </li></ul><ul><li>Generation projects; </li></ul><ul><li>Operation cluster website; </li></ul><ul><li>Collection databasises; </li></ul><ul><li>Organizing businessman meetings; </li></ul><ul><li>Consultation concerning tenders; </li></ul><ul><li>Organisation thematic workshops; </li></ul><ul><li>Lobby; </li></ul><ul><li>Creation cluster newsletters; </li></ul>
  9. 9. <ul><li>Cluster services II. </li></ul><ul><li>Technology innovation management; </li></ul><ul><li>Organization benchmarking clubs; </li></ul><ul><li>Organization factory visits; </li></ul><ul><li>Market research; </li></ul><ul><li>Common investments; </li></ul><ul><li>Tender application; </li></ul><ul><li>Administration </li></ul>
  10. 10. <ul><li>Cluster strategy </li></ul><ul><li>Introducing Cluster situation evaluation </li></ul><ul><li>Introducing cluster members </li></ul><ul><li>Cluster-building situation evaluation </li></ul><ul><li>Innovation situation evaluation </li></ul><ul><li>Introducing cooperation fields </li></ul><ul><li>SWOT-analysis </li></ul><ul><li>Vision of the Cluster </li></ul><ul><li>Introducing strategy direction </li></ul><ul><li>Presenting business cooperation </li></ul><ul><li>Activity paln </li></ul><ul><li>Financial plan </li></ul><ul><li>Marketing plan </li></ul>
  11. 11. <ul><li>Other important topics </li></ul><ul><ul><li>Definition of the membership fee </li></ul></ul><ul><ul><ul><li>Differentiation </li></ul></ul></ul><ul><ul><li>Benchmarking –clubs </li></ul></ul><ul><ul><li>Communication with the stakeholders </li></ul></ul>
  12. 12. <ul><li>Thank you for your attention! </li></ul><ul><li>István Molnár </li></ul><ul><li>director </li></ul><ul><li>[email_address] </li></ul><ul><li>H-6720 Szeged, 4th Kígyó Street </li></ul><ul><li>Tel: +36 62 549 500 </li></ul><ul><li>Fax: +36 62 549 509 </li></ul><ul><li>www.darinno.hu </li></ul>

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