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Cluster Management in Practice

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Transcript

  • 1. Cluster management in practice Presenter: István Molnár director 2011. Paccle
  • 2.
    • Services for Clusters by DA-RIÜ KhE.
    • Projectdevelopment,
    • Consultation concerning brands and trademarks,
    • Technology-transfer,
    • Consultation concerning accreditation and development of the clusters,
    • Organizing thematic workshops,
    • Promotion of the clusters
    • Organizing international businessman meetings and brokerage events.
  • 3.
    • Definiton of the Cluster
    A  business cluster  is a geographic concentration of interconnected  businesses suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally
  • 4.
    • Typification:
    • Value chain:
          • Horizontal
          • Vertical
          • Diagonal
    • Aggregation:
          • megaclusters
          • mezoclusters
          • Microclusters
    • Territorial:
    • - Macro-clusters
    • - Regional-clusters
          • Local-clusters
  • 5. Cluster Competitiveness Specialization Identity Cooperation among enterprises Combination different resources and competences Institutional connection Closeness
  • 6. Cluster Productivity Innováció Innovation New enterprises
  • 7.
    • Foundation
    • 1. Condition of the foundation
    • 2. Rules of the foundation
    • 3. Necessary documentations
    • 4. Selection of the Cluster management organisation
    • Expectations
    • Selection of the Cluster manager
    • 5. Definition of the membership fee
  • 8.
    • Cluster services
    • Organization conferences and exhibitions;
    • Generation projects;
    • Operation cluster website;
    • Collection databasises;
    • Organizing businessman meetings;
    • Consultation concerning tenders;
    • Organisation thematic workshops;
    • Lobby;
    • Creation cluster newsletters;
  • 9.
    • Cluster services II.
    • Technology innovation management;
    • Organization benchmarking clubs;
    • Organization factory visits;
    • Market research;
    • Common investments;
    • Tender application;
    • Administration
  • 10.
    • Cluster strategy
    • Introducing Cluster situation evaluation
    • Introducing cluster members
    • Cluster-building situation evaluation
    • Innovation situation evaluation
    • Introducing cooperation fields
    • SWOT-analysis
    • Vision of the Cluster
    • Introducing strategy direction
    • Presenting business cooperation
    • Activity paln
    • Financial plan
    • Marketing plan
  • 11.
    • Other important topics
      • Definition of the membership fee
        • Differentiation
      • Benchmarking –clubs
      • Communication with the stakeholders
  • 12.
    • Thank you for your attention!
    • István Molnár
    • director
    • [email_address]
    • H-6720 Szeged, 4th Kígyó Street
    • Tel: +36 62 549 500
    • Fax: +36 62 549 509
    • www.darinno.hu