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Broadband Quality Score
                                A global study of broadband quality
                              ...
Background information
• Only a few years ago, the analysis of broadband diffusion focused on who had 
  an Internet conne...
What the study established in 2008
Changing quality requirements
 TWO WAVES OF BROADBAND SERVICES
                        ...
What the study established in 2008
Impact of Quality and Penetration
 MAIN FACTORS ASSOCIATED WITH BROADBAND QUALITY AND P...
Main broadband quality factors 
 KEY FACTORS IN DETERMINING BROADBAND EXPERIENCE




                                     ...
Broadband Quality Score (BQS)
BQS THRESHOLD CALCULATION

•   BQS is calculated based on normalized values of:
    – Downlo...
Global overview for 2009
                     % of countries improved in 
                            performance
        ...
Regional improvement of BQS




                              Sponsored by
BQS by countries 2008




Ready for    Comfortably enjoying  Meeting needs of today’s        Below today’s          Leapfr...
BQS by countries 2009




 Ready for    Comfortably enjoying     Meeting needs of          Below today’s         Leapfrog ...
Top changes in BQS (2009‐2008)
      Rank Countries      2008 BQS 2009 BQS Delta BQS
         1 Korea              38.25  ...
Broadband Leadership ‐ Redefined 
 BROADBAND LEADERSHIP MATRIX

  100
                   QUALITY
                   LEADER...
Broadband Leadership Top 20
          BROADBAND LEADERSHIP MATRIX (TOP‐20)
                                               ...
Broadband Leadership 21 ‐ 40
           BROADBAND LEADERSHIP MATRIX (TOP‐21‐40)
                                          ...
Broadband Leadership 41 ‐ 66
           BROADBAND LEADERSHIP MATRIX (TOP‐41‐66)
                                          ...
Broadband Leadership Movers 2008 – 2009
      Innovation Economies
     100 =
     BQS actual             QUALITY
     val...
Broadband Leadership Movers 2008 – 2009
      Efficiency Economies
     100 =
                             QUALITY
     BQ...
Broadband Leadership Movers 2008 – 2009
      Factor Economies 
     100 =
     BQS actual
     value 66
                 ...
0.0
                                                            10.0
                                                     ...
BQS by country outside major cities




 Ready for    Comfortably enjoying     Meeting needs of          Below today’s    ...
Digital Broadband Quality Divide




                                   Sponsored by
PRELIMINARY

Mobile Broadband Quality Divide




                                                          22
            ...
Broadband Leadership
By stage of economic development 




       INNOVATION           EFFICIENCY             FACTOR 
    ...
Broadband Stakeholders
 HIGH‐LEVEL RECOMMENDATIONS TO KEY STAKEHOLDERS

Government, policy makers and regulators
• Set nat...
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Global Broadband Quality Study

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The study was conducted by a team of MBA students from the Saïd Business School at the University of Oxford and the University of Oviedo’s Department of Applied Economics, and sponsored by Cisco

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Transcript of "Global Broadband Quality Study"

  1. 1. Broadband Quality Score A global study of broadband quality September 2009 Sponsored by Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  2. 2. Background information • Only a few years ago, the analysis of broadband diffusion focused on who had  an Internet connection and who did not.  • As bandwidth intensive applications, such as video, became pervasive, the  broadband gap is being redefined as a quality divide.  • Last year, Cisco sponsored the development of the Broadband Quality Score  ―an index that combines key performance parameters to measure the quality  of a broadband connection.  • The research team found that broadband quality is linked to social and  economic benefits and that countries with high broadband quality have  broadband on their national agenda.  • Investments in fibre and cable upgrades improve broadband quality. • In 2009, we analysed approximately 24 million records sourced from actual  broadband speed tests from Speedtest.net (Ookla) for 66 countries during  May 2008 and May to July 2009 • Additional analysis in 2009 includes segmentation based on stage of economic  development; BQS for cities and the Broadband Quality Divide 2 Sponsored by
  3. 3. What the study established in 2008 Changing quality requirements TWO WAVES OF BROADBAND SERVICES Visual networking Social networking HD video streaming LD video streaming Tomorrow Consumer telepresence Basic video chatting Large file sharing Small file sharing HD IPTV SD IPTV Today Requirements • Download 11.25Mbps • Upload 5Mbps • Latency 60ms  Broadband Quality Requirements Download 3.75 Mbps  Upload 1 Mbps  Latency 95ms 2000 2005 2010 2015 Sponsored by
  4. 4. What the study established in 2008 Impact of Quality and Penetration MAIN FACTORS ASSOCIATED WITH BROADBAND QUALITY AND PENETRATION IMPACT ON DRIVING FACTORS SOCIOECONOMIC IMPACT BROADBAND • Education HIGH • ICT Diffusion • Fibre and  QUALITY • Knowledge  upgraded  Economy cable  • Web Usage* • GDP/Capita HIGH • Innovation • Technology  PENETRATION • Labour Productivity Diversity • Competitiveness • PCs/Capita * based on limited sample of ComScore data Sponsored by
  5. 5. Main broadband quality factors  KEY FACTORS IN DETERMINING BROADBAND EXPERIENCE Sponsored by
  6. 6. Broadband Quality Score (BQS) BQS THRESHOLD CALCULATION • BQS is calculated based on normalized values of: – Download and Upload throughput, and Latency • 24 million records sourced from actual tests from Speedtest.net (Ookla) during May  2008 and May ‐ July 2009  • Weights assigned to each factor for today’s and tomorrow’s (3 to 5 years) applications. BQS (today) = 55% Download + 23% Upload + 22%Latency      BQS threshold: 30 Download 3.75 Mbps  Upload 1 Mbps  Latency 95ms BQS (tmrw)  = 45% Download + 32% Upload + 23%Latency BQS threshold: 50 Download 11.25Mbps Upload 5Mbps  Latency 60ms  Sponsored by
  7. 7. Global overview for 2009 % of countries improved in  performance Improved Not improved 6.1% 6.1% 6.1% 15.2% 93.9% 93.9% 93.9% 84.8% BQS DOWNLOAD UPLOAD LATENCY BQS Download Upload Latency 2008 26 3185 773 215 2009 31 4754 1308 170 Delta 17% 49% 69% ‐21% Sponsored by
  8. 8. Regional improvement of BQS Sponsored by
  9. 9. BQS by countries 2008 Ready for  Comfortably enjoying  Meeting needs of today’s  Below today’s  Leapfrog  tomorrow today’s applications applications applications threshold Opportunity  Sponsored by
  10. 10. BQS by countries 2009 Ready for  Comfortably enjoying  Meeting needs of  Below today’s  Leapfrog  tomorrow today’s applications today’s applications applications threshold Opportunity  Sponsored by
  11. 11. Top changes in BQS (2009‐2008) Rank Countries 2008 BQS 2009 BQS Delta BQS 1 Korea 38.25 65.99 27.7 2 Lithuania 35.15 54 19.3 3 Bulgaria 31.01 49 17.5 4 Sweden 41.15 57 15.6 5 Latvia 36.29 48 11.8 6 Romania 33.43 44.89 11.5 7 Denmark 34.30 44.89 10.6 8 Taiwan 23.93 34.43 10.5 9 Kenya 4.57 13 8.5 10 Netherlands 37.62 45.59 8.0 11 Czech Republic 30.20 38 7.8 12 United States 29.11 37 7.7 13 Slovakia 30.10 37 7.3 14 Iceland 25.14 32 7.0 15 Hong Kong 26.81 33 6.6 Sponsored by
  12. 12. Broadband Leadership ‐ Redefined  BROADBAND LEADERSHIP MATRIX 100 QUALITY LEADERS 80 60 CATCH‐UP BQS 40 20 LEAP‐FROG PENETRATION  LEADERS 0 0% 20% 40% 60% 80% 100% Penetration (% Households) Sponsored by
  13. 13. Broadband Leadership Top 20 BROADBAND LEADERSHIP MATRIX (TOP‐20) 1. S Korea 100 = BQS actual 2. Japan QUALITY value 66 LEADERS 3. Hong Kong 4. Sweden 5. Switzerland 6. Netherlands 7. Singapore 8. Luxembourg 9. Denmark CATCH‐UP 10. Norway 11. Malta 12. Iceland 13. Australia 14. Lithuania 15. United States PENETRATION  16. Ireland LEADERS 17. Canada 18. France 19. Estonia N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 20. Belgium Sponsored by
  14. 14. Broadband Leadership 21 ‐ 40 BROADBAND LEADERSHIP MATRIX (TOP‐21‐40) 21.  Finland 22.  Slovenia 100 = QUALITY 23.  Taiwan BQS actual value 66 LEADERS 24.  Latvia 25.  United Kingdom 26.  Bahrain BQS (Normalized) 27.  Germany 28.  Cyprus 29.  Czech Republic CATCH‐UP 30.  UAE 31.  Romania 32.  New Zealand 33.  Spain 34.  Bulgaria 35.  Qatar 36.  Austria PENETRATION  LEADERS 37.  Portugal 38.  Italy 39.  Greece N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 40.  Hungary Sponsored by
  15. 15. Broadband Leadership 41 ‐ 66 BROADBAND LEADERSHIP MATRIX (TOP‐41‐66) 41.  Slovakia 42.  Turkey 100 = BQS actual 43.  Russian Federation value 66 44.  Poland 45.  Chile 46.  Mexico 47.  Argentina BQS (Normalized) 48.  Malaysia 49.  China 50.  Costa Rica 51.  Saudi Arabia CATCH‐UP 52.  Ukraine 53.  Brazil 54.  Colombia 55.  Tunisia 56.  Philippines 57.  Thailand 58.  Vietnam 59.  Morocco 60.  Pakistan LEAP‐FROG LEAP‐ 61.  South Africa 62.  India 63.  Indonesia 64.  Egypt 65.  Kenya N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 66.  Nigeria Sponsored by
  16. 16. Broadband Leadership Movers 2008 – 2009 Innovation Economies 100 = BQS actual QUALITY value 66 LEADERS S Korea Ireland BQS (Normalized) Sweden Estonia CATCH‐UP Netherlands Slovakia Denmark Taiwan Norway Czech Rep PENETRATION  LEADERS USA N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 Sponsored by
  17. 17. Broadband Leadership Movers 2008 – 2009 Efficiency Economies 100 = QUALITY BQS actual value 66 LEADERS Lithuania Bulgaria Latvia Chile BQS (Normalized) Romania Mexico CATCH‐UP Turkey Brazil Hungary Ukraine PENETRATION  LEADERS N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 Sponsored by
  18. 18. Broadband Leadership Movers 2008 – 2009 Factor Economies  100 = BQS actual value 66 Qatar Saudi Arabia BQS (Normalized) Vietnam CATCH‐UP Philippines Nigeria LEAP‐FROG LEAP‐ N.B. All BQS values have been normalised to a scale of 0 – 100 with 66 = 100 Sponsored by
  19. 19. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Yokohama Nagoya Kaunas Sapporo Seoul Malmo Osaka Wuhan Uppsala Sofia Rotterdam tomorrow Riga Ready for  Copenhagen Bucharest  Stockholm Vilnius Zurich Tokio Goteborg Kosice Koln Amsterdam Moscow Oulu Saint Peterburg Taichung Chicago Den Haag New York Marseille BQS by city (top 100) Geneve Bratislava Oslo  Ljubljana Hamburg Helsinki Lisbon Budapest Paris  Prague Bergen Tampere Frankfurt Porto today´s applications Lyon Comfortably enjoying  Berlin Vancuver Bruxelles Hangzhou Vienna Antwerpen Toulouse Bilbao Kaohsiung Taipei Houston Hong Kong Chongqing Sponsored by Kowloon Espoo Tallinn Dongguan LA Athens Istanbul Reikjavik Singapore Thesaloníki Shenzhen today’s  Birmingham applications Glasgow Adelaide Meeting needs of 
  20. 20. BQS by country outside major cities Ready for  Comfortably enjoying  Meeting needs of  Below today’s  Leapfrog  tomorrow today’s applications today’s applications applications threshold Opportunity  20 Sponsored by
  21. 21. Digital Broadband Quality Divide Sponsored by
  22. 22. PRELIMINARY Mobile Broadband Quality Divide 22 Sponsored by
  23. 23. Broadband Leadership By stage of economic development  INNOVATION  EFFICIENCY  FACTOR  ECONOMIES ECONOMIES ECONOMIES Sponsored by
  24. 24. Broadband Stakeholders HIGH‐LEVEL RECOMMENDATIONS TO KEY STAKEHOLDERS Government, policy makers and regulators • Set national broadband agenda with goals for availability, penetration and quality. Encourage private investment Content producers, aggregators, and over-the-top players • Provide content and applications that are quality-aware to ensure a consistent customer experience Service Providers • Build a broadband business model based on quality as the key differentiator Equipment and device vendors • Focus on simplicity, usability and interoperability Consumers • Keep home and personal devices up to date and conduct regular speed tests 24 Sponsored by
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