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Minimba

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for Asia Atlantic Capital Group, LLC

for Asia Atlantic Capital Group, LLC

Published in: Business, Technology

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  • 1. By: Laura 201-05-05 Marketing research -ONLINE UNIVERSITY EDUCATION Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM
  • 2. Contents Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Audience Profile •Soon to be graduate •Fresh graduate •Junior managers •Competitor Research •Product Comparison •Other researches •Online marketing strategy •Website •Search Engine •Online advertising •Social Media •EDM •Mobile marketing •Offline marketing suggestion
  • 3. Audience Profile - Soon to be graduate Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM 1.45 2.12 2.8 3.28 4.13 4.95 5.59 6.11 6.31 6.6 6.8 6.99 7.27 /通用格式/通用格式/通用格式/通用格式/通用格式 /通用格式 /通用格式 millions More and more students graduate from universities Income (monthly)- Guangdong Medical College Below RMB1500 RMB1500-2499 RMB2500-3499 RMB3500-4499 above RMB4500 Monthly expenses - GMC Below RMB500 RMB500-799 RMB800-999 RMB1000-1499 RMB1500-2000 Above RMB2000 Major items of expenditure expect diet - GMC Study Shopping Date Entertament Social none
  • 4. Audience Profile – Fresh graduate Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM /通用格式 /通用格式 /通用格式 /通用格式 Fresh Graduate Status /通用格式 No plan Start business Work Prepare for cilvel servant exam Continue education Go study abroad Family Income (monthly) Below RMB3500 RMB3500-5000 RMB5000-10000 Above RMB10000 62% 64% 66% 68% 70% 72% 74% 76% 78% employment rate
  • 5. Audience Profile - Junior managers Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM Income: Industry Average salary (3 years after graduate) SOFTWARE DEVELOPMENT RMB7321 FINANCE RMB7091 INTERNET RMB6970 MEDICIAL RMB6935 IT RMB6902 Others RMB5350 More information, please visit :http://www.eol.cn/html/c/2013jylps/index.shtml
  • 6. Competitor Research Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM Name (with website) Slogan Target Audience Toolfree No. PPC weibo eCEIBS Upgrade and working Junior managers 4008010005 YES YES Zhongda Save upto 60% Managers 4008009388 YES YES PROBANA Onine Junior managers None +45 4576 5858 NO but seo No What I learnt from competitors? Managers are more independent, they can afford for continue education themselves. What I learnt from search engine? The search volume for “mini mba” is very small, but most of them have bidding for “mba” search terms
  • 7. Product Comparison Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM Name (with website) Type Duration Degree Language Price Certificate eCEIBS Book+PC online+ App online+case study 8 month None Chinese Translation RMB7000 YES but no good 微MBA Class on weekend 12 days None Chinese RMB8000 YES but no good Mini MBA Online 6 month None English RMB8000 YES but no good Product positioning suggestion: Type: online + group discussion (offline or online) Duration: could be more flexible (8-24 weeks)
  • 8. Other researches Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM Popular subject In China: Subject Average salary (for 1st six months) English RMB2600-3200 Computer science RMB3800-5000 Marketing RMB2500-4000 Economic and trade RMB2500-3800 Accounting RMB2500-3500 Popular subject for study abroad: Subject Country IT US Management US, UK Actuarial science US, UK, AU Engineering Canada, Germany, US Business US, UK, Canada, France
  • 9. Online marketing strategy – Website Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Domain suggestion: 51minimba.com.cn 51minimba.cn They all have ICP already, good for SEO, and easy to remember, could be hosted inside of China, could be used for verify many other social media accounts •Hosting: •Host it inside of China, Plus CDN (ICP is required) •CMS •Wordpress Or HTML Home Content Goals Exam Certificate Free sample Contact About
  • 10. Online marketing strategy – Search Engine Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •PPC •Keywords category: mba, minimba, keywords according to product category, resume template, promotion letter, Promotion and Pay Raise, job-hopping… •Display adverts: do banner ads on baidu/ google’s content network i.e.: http://www.mian4.net •SEO •Target keywors: mini MBA and variations •On theme Link building: •Press/ article submission •Home page links •Blog post •Forum links •Bookmark P.S.: KEYWORDS RESEARCH IS ATTACHED
  • 11. Online marketing strategy – Online advertising Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Purchase online media: •Business development / Affiliate BANNER ADS TEXT ADS Pay per students
  • 12. Online marketing strategy – Social Media Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Plat form: weibo, wechat, renren •Setup •Business pages •Micro site •Content •How to be successful promoted •How to find a job •How to create a CV •How to deal with boss •Promote through •Key option leader •Campaigns i.e.: retweet this message, and @ 3 of your friends, you have chance to get 1 business suit
  • 13. Online marketing strategy – EDM Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Purchase mailing list •Content: •Weekly email: send emails to subscribers, maintain a good relation to target • audience, build trust. i.e. How to be successful promoted, How to find a job,How to create a CV,How to deal with boss •Promotional email
  • 14. Online marketing strategy – Mobile Marketing Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Create mobile app for learning •Purchase ads on related apps
  • 15. Offline marketing suggestion Entering E-business to China now! • WWW.E-MARKETING-CHINA.COM •Business development work with book sellers, purchase their client’s contact info etc •Flyer •Advertising on newspaper, magzines