Developing for e commerce is important

337 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
337
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Developing for e commerce is important

  1. 1. The Growing World of E-Commerce Technologies and Why Developing For E-Commerce Is Important GREG SEGALL
  2. 2. DIGITAL COMMERCE AGENCY  Magento Commerce + Enterprise Integrations  Strategic Insights + Digital Marketing  User Experience + Usability Testing  Creative Vision + Design  Analytics + Performance Tracking  Conversion + Optimization Select Clients
  3. 3. 500 EMPLOYEES + 18 OFFICES GLOBALLY
  4. 4. Americas Asia-Pacific OUR GLOBAL PROJECT DELIVERY Europe
  5. 5. THE GROWING WORLD OF E-COMMERCE
  6. 6. E-COMMERCE QUICK HISTORY Michael Aldrich invented Online Shopping Tim Berners-Lee created the first WWW server & browser NETSCAPE launches first commercial browser - Navigator AMAZON starts selling books online $1.3 TRILLION spent online globally 1979 1990 1994 1995 2013
  7. 7. E-COMMERCE MARKET IS A WAY OF LIFE 80% of Internet users prefer to buy online for the following reasons 54% 50% 42% 28%73% Time Saving Less Prices More Variety Less Taxes No Crowd
  8. 8. E-COMMERCE MARKET IS BOOMING $ $ $ $ $ 1,298.8 $ 820.5 $ 680.6 $ 572.5 $ 1,250 $ 1,000 $ 750 $ 500 $ 250 $ 0 2010 2011 2012 2013 SALES ($B)
  9. 9. E-COMMERCE NEVER SLEEPS NEW YORK 7:00 LONDON 12:00 TOKYO 21:00 KIEV 14:00 SYDNEY 22:00
  10. 10. PEOPLE BUY EVERYTHING ONLINE Rank 1 Rank 2 Rank 3 Rank 4 Books Travel Apps Photos Clothes Home Goods Ads Medicine Electronics
  11. 11. E-COMMERCE TOUCHES EVERYTHING
  12. 12.   Drastic shift from regular stores to online commerce solutions  By 2017, 1/3 of all regular stores will be closed  By 2017, industry is expected to reach ~$3 trillion in sales  E-retailers are in a constant race to provide the latest technology in order to attract shoppers and clients LOOKING AHEAD IN THE INDUSTRY
  13. 13.  On the rise: augmented reality/mobile apps  Responsive web design vs. mobile design  Social media, exploring new ways to engage with the consumers and potential clients, reaching target audiences to buy online  Personalization: Ability to customize, customers dictate the experience INNOVATION IN E-COMMERCE
  14. 14. INNOVATION IN E-COMMERCE
  15. 15. MERGING EXPERIENCES
  16. 16. MERGING EXPERIENCES
  17. 17. MERGING EXPERIENCES
  18. 18. DEVELOPING FOR E-COMMERCE
  19. 19. THE E-COMMERCE MIND Left Right Logical Thinking Creative Thinking
  20. 20. THE E-COMMERCE MIND Cognition Affect Sensation Generative Possibility Subjective Visual Right Creative Thinking
  21. 21. THE E-COMMERCE MIND Analytic Probability Objective Verbal Left Logical Thinking Identify Solve Details
  22. 22.  Attracts intelligent, logical, and motivated people  Able to organize thoughts about real world situations or complex decisions  Work together to solve problems across many mediums and touch- points ANALYTICAL NATURE OF DEVELOPERS
  23. 23.  Developers are able to work across all aspects of the purchase process  With e-commerce technology expanding so quickly, there are endless challenges to solve  You are able to have a direct effect on expanding businesses and developing new revenue models  Room for growth, for creativity, and imaginative minds WHY IS IT FUN FOR DEVELOPERS?
  24. 24.  Each second of slowness reduces revenue  It has to be accessible 24/7/365  Performance and complex scalability challenges [global]  Transactional and driven by process  Navigation – browse categories and millions of products  Search – complex attribution, need to find fast, relevant  Models – traditional, deal, private sales, currency, digital DIVERSITY OF E-COMMERCE SITES
  25. 25. E-COMMERCE INTEGRATIONS
  26. 26. E-COMMERCE PLATFORMS
  27. 27.  Users, certified developer base exploding  Magento is part of eBay and is the center of all commerce they offer  1.13 Release was all about performance and scalability  Magento 2 coming in 2014 MAGENTO: GROWTH AND FUTURE
  28. 28. E-COMMERCE DEVELOPER SALARIES
  29. 29. DEVELOPERS CORPORATE CULTURE
  30. 30. WELCOME TO BIG ENTERPRISE E-COMMERCE FUSION 2013 GROWTH + OPPORTUNITY
  31. 31. Size of Market as a Whole:  The Magento platform is trusted by more than 150,000 businesses, including some of the world's most famous leading brands  In 2013, Magento is 26.2% of the market size of ecommerce Number of Certified Developers:  As of June 21, 2013 there are 1264 certified Magento developers in the world (last year there were only 291) where 796 are Magento Certified Developers, 484 are Developer Plus and 71 are Front End Developers. MAGENTO: FACTS
  32. 32. MAGENTO CERTIFIED DEVELOPERS
  33. 33. MAGENTO: MARKET SNAPSHOT

×