SyntecX Blazon


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End-to-end Mobile Campaign Management by SyntecX.

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SyntecX Blazon

  1. 1. Mobile Campaign Manager TM Copyrights © 2012 SyntecX, All rights reserved
  2. 2. The SyntecX Blazon!Blazon Mobile Campaign Manager (MCM) is a powerful marketing platformoptimized to enhance product/service promotion and create the customercall to action that fits the needs of your business. Copyrights © 2012 SyntecX, All rights reserved
  3. 3. At a glance Delivering the ability to engage customers & spread awareness of your products. Ability to create Polls & other two-way dialogue with each individual subscriber Handset independent – no settings or apps required Launch tailored marketing campaigns & track their effectiveness in real time Increase outreach by frequently contacting your customers with promotional offers, quizzes, announcements, etc. Copyrights © 2012 SyntecX, All rights reserved
  4. 4. FeaturesCampaign Creator:The campaign creator allows its users to create, manage, edit and delete campaigns through a simple and friendlyweb interface.Broadcast Scheduler:The broadcast scheduler is an automated subsystem responsible for communicating with the SMSC at fixed intervals.The scheduler distributes the available capacity at its large accounts (LAs) with the SMSCamong all campaigns; based on their individual preferences and configurations.AdministrationWith its intuitive administrative interface, Blazon providescapabilities and functionality that helps manage the completeplatform effectively and efficiently Copyrights © 2012 SyntecX, All rights reserved
  5. 5. How it Works Blazon’s intuitive interface hosts numerous features for managing campaigns Recipients get served with Users creates lists of MSISDNs messages and can interact by that he wants to send his replying messages to Copyrights © 2012 SyntecX, All rights reserved
  6. 6. Inside the hood Subscriber Data Sources CRM System Billing System Data Warehousing Voice Usage Data Usage Mobile Content LBS Monitoring Messaging Usage Mobile Campaign Manager Email campaign Subscriber Profiling SMS Campaign Reward/Redemption SMS Campaign WAP Campaign SMS Quiz SMS Voting Copyrights © 2012 SyntecX, All rights reserved
  7. 7. Core Components Mobile Network Blazon Campaign 3rd Party Campaign Mobile Manager Application Manager Interfaces Subscribe r HTTPS and SOAP XML Blazon Campaign Manager Profile Manager Network Abstraction Layer SMPP/MM 7/GGSN WAP SMSC MMSC Gateway/GGSN Mobile Network Operator Copyrights © 2012 SyntecX, All rights reserved
  8. 8. Social Profiling EngineThe Social Profiling Engine analyses interactions, behavior anddemographic data from the subscriber network, to identify best targets foreffective and personalized marketing campaigns to prevent churn, marketproducts and acquire new customers. It is available as a licensable softwareproduct or as a hosted service, On-Demand. Copyrights © 2012 SyntecX, All rights reserved
  9. 9. Social Profiling - Highlights  Hugely improved marketing effectiveness - as proven again and again by our customers’ campaigns  Highly accurate - based on reconstruction and analysis of real social networks from calls and messaging data  Intuitive user interface – true Social Intelligence insight to marketers for campaign planning and execution  Operational excellence – cost-effective scalability matching dynamic market needs  Market Proof - Successfully deployed by mobile operators world wide  Fast Deployment – 30 days in average  Automatically adapts to the operator and market conditions Copyrights © 2012 SyntecX, All rights reserved
  10. 10. Social Profiling - BenefitsFor marketingIt provides a unique, intuitive user dashboard for marketers to identify and analyzebehaviors and trends within their customer base. This enables accurate targeting andpersonalization of campaign messages, offers and channels, by benchmarking specifictarget groups against the population average.For analyticsIt may be used as a standalone predictive analytical tool, or alternatively tocomplement your existing analytical models by introducing the understanding of socialcontext and influence.Models are based on highly granular data, revealing even the most subtle nuances thatimpact customer behavior.For IT DepartmentIt is easily integrated into existing data warehouse, CRM and campaign managementsolutions through simple text file or SQL interfaces. Copyrights © 2012 SyntecX, All rights reserved
  11. 11. Architecture Network CUSTOMER PROFILING ENGINE Footprint Subscriber Subscriber Network EAI, ETL, WEB Services Profile Data Spatial Data Management Management Management CRM Subscriber History Processing Third Party Enterprise Subscriber Behavior Prediction DWH API CDRs Blazon Campaign Subscriber Profiling DB Manager TOP UP Copyrights © 2012 SyntecX, All rights reserved
  12. 12. Application Interface Copyrights © 2012 SyntecX, All rights reserved
  13. 13. App Interface – Active Campaigns Management Campaign management module allows users to define campaigns, daily schedule, number of messages per day and duration. Copyrights © 2012 SyntecX, All rights reserved
  14. 14. App Interface – Campaign Management console Users can upload MSISDN lists and define multiple messages for a campaign (configurable to either random broadcast to all MSISDNs in the campaign). Campaign managers/administrators can receive daily notifications for campaigns along with messages and at start and end of each of their campaign. Copyrights © 2012 SyntecX, All rights reserved
  15. 15. Application Interface – User/Role Management The platform provides multiple levels of users with controlled access and customizable privileges for each group of users. Copyrights © 2012 SyntecX, All rights reserved
  16. 16. Application Interface – Reporting Campaign manager also has the capability to show Messages and notifications sent to administrators/ campaign managers for record/audit purposes Copyrights © 2012 SyntecX, All rights reserved
  17. 17. Application Interface – Reporting Copyrights © 2012 SyntecX, All rights reserved
  18. 18. Born a High Performer  Unlimited simultaneous campaigns!  Limitation is only at throughput capacity  Minimum footprint for maximum efficiency  Minimal operational cost  Installed on HP’s state-of-the-art G7 c7000 Blade servers  Replicated the lab test results in LIVE environment as well, in some of the world’s largest operators! Copyrights © 2012 SyntecX, All rights reserved
  19. 19. And it is secureApplication Security Two-step authentication mechanisms, multiple user roles and privileges for application accessOperating System Security Security patches are constantly evaluated and analyzed by the technical team at SyntecX and are applied to the systemNetwork Security Involves authentication with LDAP/RADIUS, Anti-virus, Anti- spyware, Firewalls SQL injection, http header injection, cross-site scripting, cross-zone scripting, Node hardening, SSL certificates and Encrypted passwords Copyrights © 2012 SyntecX, All rights reserved
  20. 20. How do you benefit? Instant 2-way Communication Cost-Effective Simple & User-friendly Extended Communication Channel Low Set-up cost Good for businesses of all sizes and agencies Promote sales, send offers, have contests and polls without creating an app. Get Mobile marketing tools and track campaign effectiveness. Copyrights © 2012 SyntecX, All rights reserved
  21. 21. Lets Talk.For information and queries please feel free to contact us.Our representative will get back to you soon. Head Office 658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan. Tel: +92 51 49 000 98-99, Fax: +92 51 49 000 97 Overseas Office Blk 467 Hougang Ave 8, 06-1512, Singapore 530467 Tel: +65 9187 5916 General Information: Sales: Technical Support: