TDA2011 Social Media Translating Trends into Reality

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Presentation Slides of Workshop on Translating Trends into Reality; Using Social Media to Enhance Your Personal, Professional and Community Outreach, Presented by Chuck Jones, Synergy Broadcast …

Presentation Slides of Workshop on Translating Trends into Reality; Using Social Media to Enhance Your Personal, Professional and Community Outreach, Presented by Chuck Jones, Synergy Broadcast Systems

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  • The magic of the Internet has switched the power to the user. The ability to find information and educate ourselves before making informed decisions has forever changed the way we do business.
  • Via HubSpot’s Marketing Transformation Week
  • Via HubSpot’s Marketing Transformation Week.
  • HubSpot’s Marketing Transformation Week.
  • HubSpot’s Marketing Transformation Week.
  • HubSpot’s Marketing Transformation Week.
  • Source: http://ebennett.org

Transcript

  • 1. Translating Trends into Reality Twitter Geeks! #TXFNCE11 @iamchuckjones @synergybcast
  • 2. Audience Geekiness Test
  • 3.  
  • 4.  
  • 5. Interruption Marketing Old Style Marketing
  • 6.  
  • 7. Search
  • 8. information solutions Education Ideas engagement Value entertainment
  • 9. Put yourself in front of qualified buyers when they are ready to buy , not when you need to sell something.” --Bill Brooks
  • 10. Get found online
  • 11.  
  • 12.  
  • 13. 78% of Internet users conduct product research online Source: Pew Research & American Life Project, May 2010
  • 14.  
  • 15.  
  • 16.  
  • 17. 40% of Facebook user base is age 35+ 55 and over is the fastest growing Facebook user group.
  • 18. “ Patients flock to Facebook for health care needs”
    • 41% of people surveyed said they use social media as a health care resource.
    • 94% said they turned to Facebook for medical content such as diet and exercise tips and health education videos.
    • Some respondents even said the information was likely to impact their future health decisions .
    Dayton Business Journal, March 20, 2011
  • 19. “ How do we stop this?”
    • Get out in front of it!
  • 20. U. S. Hospital Social Media Adoption
    • 906 - Hospitals
    • 779 - Facebook
    • 446 - YouTube
    • 674 - Twitter
    • 439 - LinkedIn
    • 693 - FourSquare
    • 106 - Blogs
    Source: http://ebennett.org
  • 21. TX Hospital Social Media Adoption
    • 45 – Hospitals
    • 36 – Facebook
    • 21 – YouTube
    • 37 – Twitter
    • 35 – FourSquare
    • 23 – LinkedIn
    • 8 - Blogs
    Source: http://ebennett.org
  • 22.  
  • 23. Think like a Publisher Create Valuable Content Promote and Engage
  • 24. E ducate & Inform S olve Problems P rovide Value
  • 25. Share What You Know… Thought Leader Trusted Source
  • 26. Create Content
  • 27. Publish You are the Direct Source. No Media or Press interpretation.
  • 28. Promote & Engage
  • 29. Content Creation?
    • Lists
    • Answer Questions
    • How To’s
    • FAQ’s
    • Tips ‘n Tricks
    • Stories & Experiences
    • Do’s and Don’ts
    • Argue 1 Side
    • Pro’s and Con’s
    • Trends
    • Recent News
    • List of Links or Sources
    • White Papers
    • Research
    Not everyone knows what you know!
  • 30.  
  • 31.  
  • 32. Website #1
  • 33. Not a Brochure
  • 34. Website #1
  • 35. Thought Leadership!
  • 36.
    • Blogs - #2 in Importance
    • Last in Adoption
    • Publish
    • Engage
    • Build SEO Strength
    • Feed Google
  • 37.
    • Make it easy to receive information.
    • Email Sign-up.
    • RSS
  • 38.
    • #2 Search Engine Behind Google
    • Video is growing fast
    • Video appeals to our ADHD
    • 2,390 results for Registered Dietitian
    • 328,000 results for weight loss
    • 61,200 results for diabetes
  • 39.  
  • 40.
    • Create your own Channel.
    • Hospital Tours
    • Special Events
    • Presentations
    • Health Tips
    • Patient Stories
    • Staff Spotlight
  • 41.  
  • 42.  
  • 43. I Don’t Know How to do Video!
    • It’s expensive.
    • Lot’s of equipment.
    • Scripts.
    • Lights.
  • 44.  
  • 45.
    • 600 Million Plus Users
    • Movie “The Social Network”
    • College Only
    • Personal Pages
    • Business or Fan Pages
    • Share Information
    • Post Photos
    • Promote Events
    • Post Video
    • Discussions
    • Share Links
  • 46. Join and Create a Personal Profile.
  • 47.
    • Create Fan Page
    • Promote your Content
    • Promote Blog Articles
    • Promote your Events
    • Interact with Followers
    • Ask questions
    • Engage
    • Be Patient
  • 48. Drive Followers to Your Facebook Fan Page with Like and Share Buttons. Blog Widget
  • 49.
    • Your Professional Network
    • Corporate
    • Business Orientation
    • Jobs, Jobs, Jobs
    • Connect with everyone you meet this week
    • Opportunity
  • 50. http://linkedin.com/in/ccjones Search – Chuck Jones and Connect with Me! Complete Your Profile with a Photo!
  • 51. Groups
  • 52.
    • Micro Blog
    • 140 Characters
    • Real-time Information Flow
    • It’s About Sharing – Links
    • Not About Your Breakfast
    • Hashtags?
    • Chat
    • Conversation
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58. Twitter Clients
  • 59. Join the conversation! Search #TXFNCE11 and find people to follow.
  • 60.
    • Post your presentations online.
    • World’s largest presentation sharing site.
    • Integrates with Facebook, Twitter and LinkedIn
    http://slideshare.net
  • 61. Google Profile Page http://google.com and search Google Profiles
  • 62. How Do I Get Started?
    • Jump In
      • Focus on one thing, or…
      • Jump into the major outlets.
    • Listen, Observe, Participate
    • Learn and Strategize
  • 63. How Do You Listen to Social Media?
  • 64.  
  • 65.  
  • 66.  
  • 67.  
  • 68. Click Here
  • 69.  
  • 70. Google Can Listen for Special Searches for You. http://google.com/alerts
  • 71. Results & Reality
    • Marathon not a Sprint
    • Relationship Building is Hard Work
    • It Takes Time
    • Be Patient
    • Experiment
    • Try New Things
    • Long Term
    • Building
  • 72. Be Yourself… People want to do business with people they Know, Like and Trust.” --Scott Stratten --Author UnMarketing
  • 73. Think like a Publisher Create Valuable Content Promote and Engage
  • 74. E ducate & Inform S olve Problems P rovide Value
  • 75. Social Media… is a Tool; Not a Dept.” --Mike Volpe --VP Marketing HubSpot
  • 76. Trusted Resources
    • http://hubspot.com
    • http://blog.hubspot.com
    • http://socialmediaexaminer.com
    • http://copyblogger.com
    • http://marketingprofs.com
    • http://webinknow.com
    • http://getbrandwise.com
    • http://edbennett.org
  • 77. Books You Should Read
  • 78. Social Media Book Drawing
    • Here’s How to Win:
    • Join Facebook; LinkedIn; Twitter
    • “ Like” http://on.fb.me/eAcxKS
    • Connect http://linkedin.com/in/ccjones
    • Follow Me on Twitter @synergybcast and Tweet @synerygbcast or @iamchuckjones awesome presentation at #TXFNCE11
    • I’ll do a raffle drawing and record a video of the winning entries in about 10 days.
  • 79. Bonus Geekiness
  • 80. http://evernote.com http://livescribe.com http://lastpass.com
  • 81. How to Reach Me
    • [email_address]
    • http://facebook.com/iamchuckjones
    • http://linkedin.com/in/ccjones
    • http://blog.synergybroadcast.com
    • @iamchuckjones on Twitter
    • @synergybcast on Twitter
    • Google Profile
    • Skype: chuck.jones
    Handout http://slidesha.re/gf8z24
  • 82. To be great at customer service you only have to be average because everyone else sucks at it.” --Scott Stratten --Author UnMarketing
  • 83. Thank You!