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Sandy carter
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Sandy carter

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  • 1. Get BOLDSocial Business AgendaSandy Carter | VP, Social Business EvangelistIBM Corporation Follow me @ sandy_carter http://twitter.com/sandy_carter Subscribe to my blog http://socialmediasandy.wordpress.com/
  • 2. The Fifth IT Era:The era of Social Business Social Internet PCs Departmental Mainframe $200B by 2015 2
  • 3. What is a Social Business? Engaging Transparent Nimble 3
  • 4. Social BusinessA smarter approach to the people-centric processes of anorganization #1 400,000+ IDC named IBM 400k+ IBMers use #1 in WW Social the company’s Platforms for the social platform to 3rd consecutive connect and year collaborate 80% 45% Eight of the top 10 Almost half of the retailers and Global Fortune banks use IBM 100 use IBM social business social business software software 4
  • 5. Adoption is Moving Fast!Social Business: Months to Get to 1M Users 24 20 16 13 10 Source: http://www.businessinsider.com/one-million-users-startups-2012-1# Facebook Source: http://www.facebook.com/press/in ...
  • 6. The Social Business Agenda A Social Business Align Organizational Goals & Culture G Gain Social Trust E Engage through Experiences N Network Your Business Processes D Design for Reputation & Risk Management A Analyze Your Data Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press 6
  • 7. IBM: Cultural Shift to “Digital IBMer” A CULTURE eats strategy for lunch!Goals: Capture Intellectual Remove traditional Provide Business Value to Capital barriers to innovation our customers 7
  • 8. 8
  • 9. Culture Driven by Strong Governance A Executive Digital Sponsors Council Key Activities Community Center of Management Excellence Content Standards Management Reputation / Metrics & Risk Mgmt Measurement 9
  • 10. Gain Social Trust G 15% Friends Transparent Responsive & Tippers & Open Followers Consistent Expertise 10
  • 11. New Leadership Techniques Build Trust G Likelihood of trusting CEO & leadership who openly communicate on Social* No difference (16%) Much more likely (31%) Less likely (2%) More likely (51%)* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11 11
  • 12. Engage through Experiences EWhat is an Exceptional Experience The Usage Life Cycle Engagement 1st Time Regular Passionate Unaware Interested Participant Participant Participant Source: “Designing for the Social Web” by Joshua Porter Consumption Integrated: Consistent online and offline Interactive: Gaming, Video, Mobile, Virtual Gifting Identifying: Personalized, knowledge of you 12
  • 13. Integrated Experiences E 13
  • 14. Interactive: SoMoClo at IBM EExpertise Location, Social File GPS Location provides access Access to “Role” basedSharing, Communities to key IBM resources solutions via Mobile apps Social Networking Mobile Access Cloud Access 14
  • 15. Interactive: Social Gaming E Drive adoption rate and success of product Community Pride Post at a Glance Featured Contributor Mini-Dashboard 15
  • 16. (Social) Network Processes N Social Business  Listen to market Outcomes  Build advocates Traditional Business Social ModelMarketing, to MarketingCustomer  Push marketing  Control brand  Embed social in processService  Connect in and outside Wisdom ofProduct Crowds  Invest R&D& Service  Build communities  Ideas from insideDevelopment  Act small SuccessfulOperations,  Siloed InitiativesHuman  RigidResources 16
  • 17. IBM new “Social” Advertising Model N
  • 18. NWisdom of the Crowds Faster time to market for products & services
  • 19. NSocial Human Resources at IBM
  • 20. Value of Social Business N Customer Service 20% Increased customer satisfaction R&D 20% Increased time to market and successful innovation HR & Talent Management 30% Cost reduction + Increased speed to knowledge and experts“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 20
  • 21. Design for Reputation and Risk DManagement Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press 21
  • 22. 98% Positive Sentiment of IBM’s Social ABusiness messaging (Jan 17-23rd)
  • 23. Predictive Social Analysis A Analytics software draws insight from blogs, tweets and other social media In last year’s cloud, “travel cost” IBM predicted that more was the most mentioned tag people would travel on Memorial day weekend than the year before. 23
  • 24. Insight on Best Practices• Culture and leadership matter• Always embed in a business process• Measure, measure, measure• Pick a great Social platform (we use IBM Connections!)
  • 25. Available Now ISBN-10: 0132618311 ISBN-13: 9780132618311 Subscribe to my bloghttp://socialmediasandy.wordpress.com/ Follow me @ sandy_carter http://twitter.com/sandy_carter 25

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