LinkedIn Everywhere
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Your Professional Life, On the Go - how you can take the power of LinkedIn with you wherever you are on the web, or in the world.

Your Professional Life, On the Go - how you can take the power of LinkedIn with you wherever you are on the web, or in the world.

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  • Name/Job/Company\nTalking about leveraging the power of LinkedIn wherever you are.\n
  • You got an invitation to this website when you registered for the conference.\n\nHow many people used it? Did you find it useful? Isn’t it cool that you can use this app to connect with other people? \n
  • So easy to set up your profile!\nI’m really busy – no time for this stuff, usually put it off because I hate doing it again and again.\nAlways keep my LinkedIn profile up to date (work here)\nIncredibly quick to import, edit and set up so people can see information about me\n
  • Once I was set up, found other people – people I didn’t even know were coming. \nSet up some meetings\nReally felt connected to the conference community before it even started\nSo helpful since the conference is so far from home, \n\nPresdo is dedicated to improving people’s experience at events just like this by helping people connect with each other in person – and using your LinkedIn professional identity for this is a perfect fit…\n\nGreat example of what I’m going to be talking about.\n
  • Back up a bit and give you some context about what LinkedIn is all about.\n\nThis is our mission – connect the world’s professionals to make them more productive and successful.\n\nEasy!\nBut not with just a website\nProvide value wherever you are\nWebsite easy part – connect and engage mobile, applications, web\n
  • What am I going to cover?\n\nFirst, “Your Professional Life”…\n\nWho are our members, and what value does LinkedIn bring to them?\n
  • … On the go\n\nLinkedIn’s platform powers mobile clients, application integrations, and plugin system. \nI’ll talk a little bit about our platform and how it works\nWalk you through applications and websites using that platform.\n
  • OK, first, if we want to do a good job of providing what our members need, we need to know who those members are. \n\nLinkedIn US Audience 360 Study.  Based on 3,922 US LinkedIn Members age 18+.  \n
  • Healthy income, nearly half have household income over $100K\nHalf are executives or business owners, another 25% are managers…\n
  • Influential about the choices that their companies make.\n
  • We work hard to help members find current, relevant content. \nShared in professional context, meaningful\n\nSuccessful professionals – and professionals trying to become more successful.\nTurn to trusted sources, like LinkedIn\n\n… good value for the time you spend on LinkedIn\n
  • Members first. Committed to helping you be more successful.\n
  • Main goal: making you more successful\nMore productive, connected, informed about things that matter\nBusy people, need high value out of time spent\n\nThe first value is Identity\nLinkedIn is the Professional Identity of Record for our members on the web. \n\nThe second value is Insights\nFantastic at what you do.\nHelp distinguishing the signal from the noise, finding the high value information that will make you most successful\n\nFinally, LinkedIn Everywhere:\nBusy people – wherever they are\nFantastic smart phone applications as well as numerous third party applications integrating LinkedIn. \nTrain platform\n
  • Mentioned Professional profile – what does that mean?\nGather information together into one place\nEvolve with career, fresh current\nRecommendations \nConnections \nBetter representation overall\nMany people have connected with me because of my recommendations, or because of the combination of skills I have – or because of connections we share\n\nProfessional identity travels with you wherever you are, world or web, even out of business cards\n\nProfessional profile – outward facing, people view your profile or search for it, use for integrations\n
  • To be successful – current with connections, industry, world news\nProfessional dashboard - Quick glance at relevant information\nWhat are your connections up to?\nTop headlines selected just for you – different from colleagues or friends – unique\nAdam’s story about his coworker showing up in headlines\nRight hand side – data\n\nSpringboard deeper into interesting information\n
  • LinkedIn Today is designed to get exactly the right information in front of you\n\nLinkedIn Today takes articles people have shared and highlights based on industry and activity, so you don’t have to\n\nClicking through from the headlines on your home page to LinkedIn Today lets you see all of the headlines trending for the industries you follow (or the industries LinkedIn thinks you’re most interested in)\nInsights about those articles \nEasier to determine what to read based not just on headline, on who’s interested in it, how many people shared\n\nRight hand column, data\n
  • Law Industry page\nSimilar to Today, focused on one industry\nInsights relevant to Law\nData column – publishers in Law, related other industries\n\nExample of digging deep, breadth *and* depth\n
  • Connect with like-minded people, share, discuss\nCompany, industry, technology, personal interests\nGreen – green business practice – passionate as you – share ideas\niPhone iPad Group – share tips, articles about technology\nOpen door to new connections \nMini conferences\n\nQuick taste of features, \nHere to talk about how you can use LinkedIn wherever you are\n
  • Understand what’s possible – platform\nHow to support LInkedIn Everywhere\nIn order to support… strong platform\nGreat platform works for developers, makes customers happy, flexibility and stability to support business\nSupports our partners, open devs, mobile – critical part of strategy\nPower our products, first class product\n
  • Robust REST backend – system used by mobile.\nJavascript, built on REST, for web devs wanting to add integration\n\nBoth frameworks provide information about profile, connections\nRead and write social stream/groups\nSearch for people, companies or jobs\n\n… our API frameworks gives developers the power to create interesting and compelling experiences for our members.\n\nAside: interested in integrations, please talk to me later if questions on this\n
  • Not everyone is a dev\nLeverage professional profile without writing complicated code\nFor publishers, professional plugins\nEasy to use, add relevance to what you’re reading – how does it relate to you?\n
  • Everywhere you are – \nOn your computer, not always on LinkedIn website – (alas!)\nLeverage your professional profile and network wherever you are… on the web.\n
  • Sites helping you use your own professional profile to enhance your experience\n\nSign In with LinkedIn can be used to provide interesting integrations\nVariety Venture Capital New Media Summit, showed users how they were connected to speakers\nUnderstanding where the speakers fit in your professional network\nFeel like part of the community before deciding whether to attend\nLike Presdo – great way to enhance a user’s conference experience\n
  • Lots of social networks\nSingle website to present a unified presence \n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • Connecting Talent with Opportunity.\nHow do the best candidates find the right positions\nmake it easy to apply…\nFantastic customer experience -> More than resume, but also social validation.\nConsistent experience for applicant and hiring managers\nFocus on the best match\n
  • other people’s profiles - in relation to yours \nInformation, activities, shared connections\n\nSlideshare – social and professional sharing of presentations. \nHave profile pages for people.\nMember profile plugin pulls in data from LinkedIn and gives more context.\nShowing the connections in common gives you a feel for how this person is relevant\n
  • Not just websites, applications on your system\nOutlook, frequently used in a business context\nOutlook Social Connector - information about people who email you\nnetwork activity in the right context\n
  • CNNMoney – hugely popular annual feature – 100 best companies\nI loved this feature before it had the company insider\nOnce Company Insider was added I kept coming back, fascinating to see how it intersects with my network\n
  • Slideshare – Company Insider\nAdd context in a professional context\n
  • Fortune 500 created an integration similar to Company Insider, customized for what they wanted to see\nListing companies, a little dry without context\nNot just what company does, but who you know at the company.\nBusiness is social. Relationships Matter.\nCompany identity -> people id -> contact, in the context of info about the company\n
  • Fortune 500 created an integration similar to Company Insider, customized for what they wanted to see\nListing companies, a little dry without context\nNot just what company does, but who you know at the company.\nBusiness is social. Relationships Matter.\nCompany identity -> people id -> contact, in the context of info about the company\n
  • Site for\n
  • Insights to help you be great at what you do\nSharing with your network to expand info\nThings other people share become LinkedIn Today content, show up on your home page when it’s something you’re interested in\n\nPlugins add insights to what you’re reading\nShare button – familiar with the theory\nLinkedIn share adds a new dimension, LinkedIn today\n\nPublishers have reported that the members who come from LinkedIn stay longer on the site and visit more pages – when you read articles from LinkedIn Today, you’re likely to find the content relevant\n
  • Insights to help you be great at what you do\nSharing with your network to expand info\nThings other people share become LinkedIn Today content, show up on your home page when it’s something you’re interested in\n\nPlugins add insights to what you’re reading\nShare button – familiar with the theory\nLinkedIn share adds a new dimension, LinkedIn today\n\nPublishers have reported that the members who come from LinkedIn stay longer on the site and visit more pages – when you read articles from LinkedIn Today, you’re likely to find the content relevant\n
  • Insights to help you be great at what you do\nSharing with your network to expand info\nThings other people share become LinkedIn Today content, show up on your home page when it’s something you’re interested in\n\nPlugins add insights to what you’re reading\nShare button – familiar with the theory\nLinkedIn share adds a new dimension, LinkedIn today\n\nPublishers have reported that the members who come from LinkedIn stay longer on the site and visit more pages – when you read articles from LinkedIn Today, you’re likely to find the content relevant\n
  • Insights to help you be great at what you do\nSharing with your network to expand info\nThings other people share become LinkedIn Today content, show up on your home page when it’s something you’re interested in\n\nPlugins add insights to what you’re reading\nShare button – familiar with the theory\nLinkedIn share adds a new dimension, LinkedIn today\n\nPublishers have reported that the members who come from LinkedIn stay longer on the site and visit more pages – when you read articles from LinkedIn Today, you’re likely to find the content relevant\n
  • Seesmic – social media dashboard\nSee all your social network activity in one place\nWrite updates to the networks you choose\nAllows you to share professional updates in the right context\n
  • Hootsuite, social media dashboard\nIntegrated updates and groups\nManage your social networks in a specific place\n
  • Culture: Hack Day every month.\nHalf are APIs hack. Half are data hacks.\nThis one is both: InMaps.LILabs.Com\n
  • Not tethered to your desk\nOut in the world, still need to be able to connect and get updates\nUsing mobile, laptops or tablets\nPlatform powers our own mobile clients, as well as many third party mobile apps\n
  • LinkedIn has mobile applications available for the iPhone, Blackberry, and Android. All of these applications are powered by our platform.\n \nUse the app to… \n- Add new contacts at a networking event or career fair\n- Get a quick refresher on a candidate’s profile as you’re walking into an interview \nCheck your network updates on the go\nSee LinkedIn Today news updates\n-Participate in LinkedIn Group discussions\n\nIf you haven’t seen the newest releases of our mobile applications you should totally check them out – they’re terrific \n
  • \n
  • Example application – Cardmunch\n\nDeveloper build CardMunch \n\niPhone Mobile: biz card -> picture of card -> Mechanical Turk -> LI & Address book\n
  • Flipboard – activity and today feeds\n
  • Main goal: making you more successful\nMore productive, connected, informed about things that matter\nBusy people, need high value out of time spent\n\nAnywhere you are – on the web, or in the world\n
  • \n

LinkedIn Everywhere Presentation Transcript

  • 1. Kirsten Jones 1st Developer Advocate at LinkedIn San Francisco Bay Area | Internet Send Message View ProfileYour Professional Life, on the Go:Professional Networking Wherever You Are 1
  • 2. Presdo 2
  • 3. 3
  • 4. 4
  • 5. LinkedIn’s missionConnect the world’s professionals to make them more productive and successful 5
  • 6. Your Professional Life… 6
  • 7. …On the Go 7
  • 8. Our Members 8
  • 9. The most affluent professionals anywhere Half of LinkedIn members are executives or business owners Nearly half have household incomes over 100k Level in company Household Income Under $25,000 23%Student 24% $25,000 - $45,999Individual contributorManager $46,000 - $65,999Director, VP, CXOSelf employed /owner $66,000 - $85,999 $86,000 - $104,999 $105,000 - $150,999 $151,000 - $200,00 27% 24% More than $200,000 0% 8% 15% 23% 30% Q: Which best describes your job title? Q: What was your HH income in 2010? Base: All respondents
  • 10. With authority over a wide range of decisions “ Decision making authority What products to use What they’re saying What vendors to use LinkedIn has given me tons of What candidates to hire user opinions of software ” products and lots of feedback from other members that What companies to partner with have quickly resolved problems in my environment. Allocating funds or managing budgets Products researched VP. Engineering I am responsible for all business decisionsI do not influence decisions for my company 51% 0% 13% 25% 38% 50% Q: Which of the following business decisions are you responsible for or influence at your company? Base: All respondents
  • 11. Professionals trust information on LinkedIn  Information on LinkedIn is trusted on par with professionally produced content from WSJ.com and NYTimes.com “ Level of confidence w/ information on site100% What they’re saying 87% 84% 76% I trust LinkedIn for 73% professional up to date 75% information on my specific industry. WSJ & NYT are my go to news/ 50% business sources. I don’t ” 35% 35% trust the professional content on Twitter or 25% 25% Products Facebook at all, they are researched gossip sites. SVP Finance 0% 51% m m m In er s k up oo o o o ed itt .c .c .c ro eb Tw es nk ey SJ !G c im Li on Fa W oo YT M h N N Ya N C On a scale of 1 to 5 how would you rate your level of confidence with the professional information received from the following sites? (those rating 4 or 5) Base: All respondents
  • 12. Our Value 12
  • 13. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop APIs, Plugins, Mobile 13
  • 14. Professional identity ecosystemYour professional profile of record ConnectExperience / Education Professional Details Recommendations Summary: Career and Profession Groups / Associations 14
  • 15. LinkedIn HomepageYour professional dashboard Data ContextConnections Critical Mass 15
  • 16. LinkedIn Today Your essential source for business intelligence ContextCritical Mass DataConnections 16
  • 17. LinkedIn Today: Law News for specific industries Top news Timeless insigh tsLatest stories 17
  • 18. LinkedIn Groups Join Groups to expand your network, learn about specific topics and uncover new leads Industry Connectedness 1stDegree CXO Connections
  • 19. Successful platforms provide value to everyoneTwo out of three is insufficient Developers Platform Business Flywheel Customers 19
  • 20. REST and Javascript APIsProvides rich, customized LinkedIn integration with your applicationExamples Companies Groups Jobs Social Stream Profile Search Messages 20
  • 21. PluginsPre-built and easy to integrateExamples Share Member Profile Company Profile Company Insider Sign in with LinkedIn Apply 21
  • 22. Everywhere You Are On the Web 22
  • 23. Sign In with LinkedIn 23
  • 24. Sign In with LinkedIn Once signed in, readers can see how they are connected to conference speakers 23
  • 25. connect.meflavors.me about.me 24
  • 26. Find “Jobs For You” on a career site and Apply with LinkedIn 25
  • 27. Find “Jobs For You” on a career site and Apply with LinkedIn Featured Careers VP of Marketing, EMEA Apply Now Sr. Marketing Director Apply Now Director, Online Marketing Apply Now Powered by See more jobs » 25
  • 28. Find “Jobs For You” on a career site and Apply with LinkedIn 25
  • 29. Find “Jobs For You” on a career site and Apply with LinkedIn 25
  • 30. Plugin integration - Slideshare 26
  • 31. Adding Context to the Applications You UseOutlook Social Connector 27
  • 32. CNNMoney 28
  • 33. 29
  • 34. Open platform for 3rd party application developersWho and what. 30
  • 35. Open platform for 3rd party application developersWho and what. 30
  • 36. Daily Endeavor 31
  • 37. Professional insights and knowledge sharing Major traffic driver for publishers 32
  • 38. Professional insights and knowledge sharing Major traffic driver for publishers 32
  • 39. Professional insights and knowledge sharing Major traffic driver for publishers ContextCritical Mass DataConnections 32
  • 40. 33
  • 41. 34
  • 42. Unlock internal innovationPrototyping, experiments, and fun http://inmaps.linkedinlabs.com
  • 43. Everywhere You Are In the World 36
  • 44. 37
  • 45. Windows 7 Mobile Integration 38
  • 46. 39
  • 47. 40
  • 48. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop APIs, Plugins, Mobile 41
  • 49. Questions? 42