Targeting the Right Social Media Channels for Your Business

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This webinar included:

1. Why small and large businesses need social media.

2. How to identify which social media channels are right for your business.

3. The best ways to target these social media channels.

4. How to measure social media success.

Published in: Education, Business, Technology
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Targeting the Right Social Media Channels for Your Business

  1. 1. Targeting the RightSocial Media Channelsfor Your Business - Webinar
  2. 2. If Marketing is Story Telling…Then Social Media is Telling Your Story
  3. 3. “If you make customers unhappy in thephysical world, they might each tell 6friends. If you make customers unhappyon the internet, they can tell 6,000 friends.” - Jeff Bezos, CEO at Amazon.com
  4. 4. 2012 Social MediaMarketing ReportHow Marketers Are Using Social Media to Grow Their Business
  5. 5. 3,800 Marketers Surveyed Key Findings
  6. 6. Data• 83% of marketers think SM is important for their business
  7. 7. Most Asked Questions
  8. 8. #1 How do I measure Social Media?
  9. 9. #2 How do I findmy target audiencewith social media?
  10. 10. #3 What are the best ways toengage people on social media?
  11. 11. Marketers want to know how to maketheir marketing efforts more effective on social media.
  12. 12. What’s Your BiggestMarketing Challenge?
  13. 13. Benefits of Social Media
  14. 14. Understand Your Sales Funnel
  15. 15. Most Used Social Channels
  16. 16. Time Invested
  17. 17. 6 Hours per week61% see lead generation
  18. 18. 11 hours or moresaw reduced costs
  19. 19. Lead Generation Takes Experience
  20. 20. 74% saw increase in traffic with at least 6 hours of SM
  21. 21. Time to Reduce Marketing Expenses 60% found at least 6 hours beneficial
  22. 22. Practice Makes Perfection
  23. 23. B2B vs B2C
  24. 24. 90% of ConsumersTrust Peer Recommendations
  25. 25. Social Channels for Your Business
  26. 26. Facebook
  27. 27. LinkedIn
  28. 28. Google+
  29. 29. Blogs
  30. 30. YouTube
  31. 31. Photo Sharing
  32. 32. Forums
  33. 33. Social Bookmarking
  34. 34. Geo-Location
  35. 35. Daily Deals
  36. 36. Patience is a Virtue
  37. 37. Key Factors For Success
  38. 38. Experience
  39. 39. Business Size
  40. 40. More experienced marketers at smallercompanies spend more time on social media.
  41. 41. MeasuringSocial Media (ROI)
  42. 42. Step 1: Set Goals
  43. 43. Step 2: Engagement
  44. 44. Step 3: Opportunity to Convert
  45. 45. Step 4: Conversion
  46. 46. Step 5: Experiment
  47. 47. Analytics DefineControl Measure Improve Analyze
  48. 48. Approach socialmedia measurement like a science experiment.
  49. 49. Build a Brand not a Business
  50. 50. 3 Step Process to Effective Social MediaDownload this eBook and you will learn: • How to properly set up your Facebook, Twitter, LinkedIn, and Google+ accounts • How to gain exposure for your social media accounts • How to monitor your social media • How to incorporate calls-to-action and landing pages to improve social media conversion ratesGet your FREE DOWNLOAD
  51. 51. 3 Step Process to Effective Social MediaDownload this eBook and you will learn: • How to properly set up your Facebook, Twitter, LinkedIn, and Google+ accounts • How to gain exposure for your social media accounts • How to monitor your social media • How to incorporate calls-to-action and landing pages to improve social media conversion ratesGet your FREE DOWNLOAD

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