Snackable content lasts just a few seconds. It is meant to grab the
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Why It's Important to Produce Snackable Content

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Looking for a new approach to creating engaging content? Stop thinking long-form and start thinking snackable!

By producing snackable content you can help your business get found, grab consumers’ attention and drive traffic to your site.

Take a bite into the infographic below to learn more about snackable content and how it can be utilized to make your content perfect for consumption!

Published in: Internet, Business, Technology
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  • Thanks for checking out our infographic, Christy! Great points. Because of the wide variety of media choices and the lack of time people have these days, we have found that visual content is driving user engagement. Snackable content is a great way to get your point across without losing your audience.
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  • Fab-u-less prez! Many blog authors will preach these tenants but will still teach us in looong paragraphs. :) As a former teacher, I've been figuring out more and more that we need to stop assuming that our student-life learning styles and prefs DON't CHANGE when we turn 19 or even 50! Content writers would be wise to investigate teaching strategies for the ADD student. why? We' have SO many choices of media to consume, and much of it is awesome, so when I see aNOTHer great post by, say, Brian Clark, I can't help but peek and scan and learn what I can. snackable content, please!
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Why It's Important to Produce Snackable Content

  1. 1. Snackable content lasts just a few seconds. It is meant to grab the attention of the viewer and have them eager to come back for more. By producing snackable content you can help your business get found, grab consumers’ attention and drive traffic to your site! SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com Sources: http://www.skyword.com/contentstandard/blog/tweetworthy-content-marketing-statistics-by-the-numbers/ http://www.huffingtonpost.com/diana-graber/kids-tech-and-those-shrinking-attention-spans_b_4870655.html http://www.mediaispower.com/the-six-elements-of-snackable-content/#sthash.xKPovcNW.dpbs http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf https://medium.com/content-marketing-edge/snackable-content-298d0d2ceaf5 http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content 20SECONDS “The average Internet user leaves a webpage after just a mere 10-20 seconds” SNACKABLE SEARCHABLE SHAREABLE “Searchable content captures the passions and pain points of the consumer and is optimized with trending keywords, boosting the content’s search ranking.” “Shareable content serves as the root of discussions across social channels. This content is compelling enough for the reader to share with his network of friends and followers.” “Snackable content is made for the on-the-go consumer who needs answers to his questions in a moment’s notice. When done right, snackable content leaves the consumer hungry and eager for more.” ThreeWaystoMakeYourContentSuccessful ReasonstoReuseOldContent Take content from an old eBook and make an infographic Take a video and create a Vine Take a series of images and turn them into a GIF Snackable content is designed to be bite size nuggets of information that can be quickly consumed, understood and shared. Videos, quotes, infographics and memes are all good examples of content that can be made snackable. VIDEOS QUOTES INFOGRAPHICS MEMES Twitter Pinterest Vine SocialMediaSitesthatProduceSnackableContent WhatisSnackableContent? In 2013 8seconds In 2000 12seconds Length of Human Attention Span Source: http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf The increasing use and dependability of mobile devices over time has rewired our brains making it tougher to concentrate. In the year 2000, the length of a human attention span was roughly 12 seconds. By 2013, it had fallen to just 8 seconds. Reusing content by changing the format is a great way to peak the interest level of your content strategy. Currently we are living in the age of information overload. People are time poor, which creates a lack of attention to lengthy content. Sites like Twitter, Pinterest and Vine allow their audience to choose quick and useful information that is relevant to them, which creates high levels of user engagement.

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