Smart TV and Digital TV: a quick SWOT analysis
by Geoffrey Laloux, Marketing & Communication Manager at The Content Compay (RMB) on May 22, 2013
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An attempt to define basics concepts of Digital and Smart tv. ...
An attempt to define basics concepts of Digital and Smart tv.
A summary of potential of disruption of the "TV from the future" - which is already here...
This document is mainly based on European market characteristics which may differ significantly from others markets like US or Asia.
-Concept Definition (Smart TV, Connected TV, Apple TV, Google TV etc)
- Evolution of business models
- SWOT analysis
- short conclusion
This document is part of a larger study devoted to media convergence in Television. You will find more presentation or content (mainly in french) on the blog (www.synaptic.be/blog or on our ScoppIt dashboard http://www.scoop.it/u/synaptic)
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