Adopting wrong ways of SEO may land your online reputation in trouble. Adhering to ethical guidelines is the right way to ensure a total win-win situation.

1. Secure SEO Future By Considering Ethical Guidelines
Agencies and consultants consider ethical SEO as a popular selling point; and why not, ethical SEO guidelines
are the key to securing the future of SEO. Hence, it becomes a must to abide by ethical SEO guidelines to
maintain your clients and search engines happy. Here, we bring for you some of these guidelines in detail.
Follow Search Engine Guidelines – If you comply with the search engine webmaster guidelines, you can rest
assured of following the right path to SEO. Typically, webmaster guidelines will include following -
• Content type to be displayed in results
• Technical suggestions to make site indexing easier
• Content quality guidelines
• Website organization tips for better inclusion
However, you must ensure that these guidelines are not to be observed as a simple checklist. So, besides
following these, a lot of practical actions can be done to have better ranking for your website.
Lay More Focus on Practicality – Precisely, the ethical SEO practices focus on improving the organic search
traffic. Optimizing title elements, keyword use etc., may not work that well for a low performing website. Hence,
spending more time on link building and authority building will prove to be more effective. Later, on-page
optimization techniques will prove handy once the benefits of increased authority start working on the website.
Maintain a Clear Line b/w SEO & Non-SEO – Its extremely crucial to separate SEO from the things that make
SEO easier but don't come under the domain of SEO. Its true that page speed correlates well with improved
search engine rankings; however, sales conversions can never be correlated as a SEO ranking factor. If you find
a non-SEO item as critical, you can try selling it as an add-on service.

2. Maintain Honesty While Setting Expectations – Clients expect results quickly when they subscribe to some
SEO consultancy plans. But you need to explain them that SEO is not an overnight activity; it takes time to
show results. Favorable results may appear within six weeks or six months or even more; however at times the
same may be attained much faster. So, unless you have the ability, simply telling the client that you can help
them earn early wins must be avoided. Always set true expectations so that your clients are not disheartened
when they see no special results after a specific time frame.