SYNAPSE INDIA  REVIEWS & COMPLAINTS MANAGEMENT PROGRAM IS YOUR BUSINESS PLAGUED BY BAD REVIEWS? HAVE YOU OR YOUR COMPANY S...
Internet had given us one of the best thing                        Freedom of expressionBut this can be a big   disadvanta...
"It takes 20 years to build a reputation and five minutes to ruin it"                                          - Warren Bu...
What is Online Reputation Management ?Online Reputation Management refers to the steps taken to decrease the degree of dam...
Why Online Reputation Management is Important?Online reputation refers to the image or credibility of a business or busine...
Monitoring Online Reputation                                 While monitoring online reputation you need to know          ...
Analyzing Online ReputationTake a keen look on found result related to your brand.• Sort out negative and positive results...
Influencing Online ReputationNow you need to build a wise plan of action tobe done according to over come on badreputation...
Don’t Post Denials For Online Negative PostingsPosting denials to defend your name is the most common way people try to fi...
Human Nature       You posted a rebut                                     Again got negative remark                       ...
How Search Engine Treat It• Search engine loves regularly updated content.• After every comment posted the thread will be ...
Synapse India Reviews & Complaints Management ProgramSynapse India combined Search Engine optimization and reputation mana...
Synapse India Reviews & Complaints Management Program - Procedure  We have step by step procedure of removing negative lis...
Contact UsSynapseIndia                        USA and CanadaF 18, Sector 11                     4281 Express Lane,Noida-20...
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SynapseIndia Reviews & Complaints Management Program

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SynapseIndia Reviews & Complaints Management Program

  1. 1. SYNAPSE INDIA REVIEWS & COMPLAINTS MANAGEMENT PROGRAM IS YOUR BUSINESS PLAGUED BY BAD REVIEWS? HAVE YOU OR YOUR COMPANY SLUGGISH ONLINE?You May Need Online Brand Reputation Repair Contact Us at info@synapse.co.in
  2. 2. Internet had given us one of the best thing Freedom of expressionBut this can be a big disadvantage for your business If your complaint is published online by an unsatisfied customer or angry ex-employee
  3. 3. "It takes 20 years to build a reputation and five minutes to ruin it" - Warren Buffet, American Businessman and Philanthropist A Company’s Reputation is Probably is Most Precious Asset A reputation that took decades to build can be threatened by a single event. Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit. - James Russell Lowell
  4. 4. What is Online Reputation Management ?Online Reputation Management refers to the steps taken to decrease the degree of damage caused to theonline reputation of a company or the steps taken to improve the online reputation of a company.Online Reputation Management - Steps Social Media SitesOnline reputation management is typicallycompleted in three steps: Review Sites• Monitoring Blogs• Analyzing Online• Influencing Reputation Consumer Forums Sites Press Releases
  5. 5. Why Online Reputation Management is Important?Online reputation refers to the image or credibility of a business or business owner in the online community.• Now consumers are very careful before buying an online product, before making a deal they first read reviews.• It can add to your sales as people do business with individuals they know and trust.• They will check out your recommendations if they trust you.• Easier to get Joint Venture deals. Few of the positive effects of ORM: Improve customer satisfaction Increase perceptions of brand Maintain shareholder Value
  6. 6. Monitoring Online Reputation While monitoring online reputation you need to know • How your brand or image seen online? • What people saying about your brand? • Where they are talking? • What impression am I forming about you when I study these discussions? • What results do I see when I search for your brand?Online Reputation Monitoring Practically actions to be done in monitoring online reputation • Set Google and other search engine Alerts: Use search engine alerts to notify your brand results. • Monitor Possible Public discussion board. • Monitor Blogs who talks about product and give reviews of products. • Use online reputation monitoring tool e.g. Trackur
  7. 7. Analyzing Online ReputationTake a keen look on found result related to your brand.• Sort out negative and positive results.• Sort out type of result forum content, blog post, article, question-answer, reviews sites, complaints sites,social media talk etc.• Sort out the popularity of published content website like page rank etc.• Determine there which result can be take under control easily.• Sort out list of contacts of content published site admin.• Sort the influence of published content.• Identify your tools to take actions to manipulate reputation.
  8. 8. Influencing Online ReputationNow you need to build a wise plan of action tobe done according to over come on badreputation and to build a good onlinereputation.Before taking an action go through this list andidentify by where reputation problems can beoccur. • Blogs • Forums • Social Network Sites • Consumer sites • Competitor Attacks • Negative Domains
  9. 9. Don’t Post Denials For Online Negative PostingsPosting denials to defend your name is the most common way people try to fight with complaints overthere. They try to defend themselves on the website that is causing harm to them. This is a very bad idea for two reasons. • Human nature • How search engine treat it
  10. 10. Human Nature You posted a rebut Again got negative remark cycle continuesMost people who will search for your name and see whole conversation on complaints will get confused andwill not know whom to believe. Most probably, they will not be going to do business with you.
  11. 11. How Search Engine Treat It• Search engine loves regularly updated content.• After every comment posted the thread will be treated fresh having frequently updatedcontent• Make the thread more prominent in search engine result pages.• If you post multiple defending comments then the problem become more complicated.
  12. 12. Synapse India Reviews & Complaints Management ProgramSynapse India combined Search Engine optimization and reputation management to create a powerfulcomplaints management program to push down negative post from the first page of search engine resultsto second page. Synapse India has launched Synapse India Reviews & Complaints Management Program
  13. 13. Synapse India Reviews & Complaints Management Program - Procedure We have step by step procedure of removing negative listing • We list the positive content required to push down the negative postings on search engines • This content is developed and posted on various sites that we plan to work on. • Continuously positive contents posting on top rated sites helps to built online reputation. • This helps in creating a web weave around the negative comments and push it down in a planned SEO methodology. • At the end we ensure our clients get complete benefit from our proven methodologies.
  14. 14. Contact UsSynapseIndia USA and CanadaF 18, Sector 11 4281 Express Lane,Noida-201301, INDIA Suite L1620, Sarasota, FL 34238, USASEZ BranchSDF B-10, NSEZ, US Toll Free - +1-855-SYNAPSENoida-201305, INDIA - +1-855-796-2773 Florida - +1-941-527-1257Tel: (+91) 120 433 0500 New York - +1-917-338-7987Fax: (+91) 120 254 6941 San Francisco Bay Area - +1-408-416-3511E-fax: + 18018460378(If you are dialing from the USA, United Kingdom:please dial 011 first before 91) Contact: Ashish Goenka Unit 1846, PO Box 6945Contact: Kapil Gupta London, W1A 6USEmail: info@synapse.co.in Phone: 44(0)2079934232

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