1. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Reasons Behind
Inclination towards Social
Media by Companies for
Better Marketing
Contents:
Introduction Page 1
Importance of Social Media for Businesses Page 2-4
Conclusion Page 5
By Shamit Khemka
C.E.O SynapseIndia
SynapseIndia described Graphical needs for various complaints on eCommerce site

2. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Introduction
Modern businesses subscribe to the social media optimization and marketing
services to achieve better brand recognition and engagement around their
products and services from their target group. The importance of social media
platforms as a marketing tool needs no mentioning.
Social media is the ace in your pack and social media optimization is regarded as
an exceptional marketing form which needs comprehensive auditing of industry
trends. An expert optimizer would, rather need to do comprehensive research
before venturing into the actual game.
One should believe in ‘quality over quantity’ and thus ensure generating &
distributing compelling contents online. Photo sharing, service promotions via
Tweets, posts, direct messages, etc. are recent SMO trends.
These days buying decisions and social networks go hand in hand. Thanks to the
enormous growth of the e-Commerce phenomenon recently; social networking
SynapseIndia described Graphical needs for various complaints on eCommerce site

3. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
sites play an important role here as they offer a free, trusted and vast place to the
end users to post genuine reviews against one such site or its products.
Why Social Media?
Social media have raised couple of eyebrows; however it is a fact that it has
increasingly affected the consumers; true that. SynapseIndia research &
SynapseIndia described Graphical needs for various complaints on eCommerce site

4. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
development studied cases of various social media marketing strategy changes.
However, before we go any further with the discussion, let's discuss a few
advantages of social media marketing:
 Social media optimization gives tremendous amount of exposure to
businesses at a very nominal cost.
 It helps in increasing your website traffic by scattering your web links
across different popular social media sites like Facebook, LinkedIn, Twitter
etc. where visitors are most likely to click on your link.
 SMO is a great way to promote your products and services. In case, you are
looking to launch a new product, you can create great amount of
excitement before you actually launch it.
 It also helps with the branding of your company.
 It allows you to maintain a touch base with your clients and customers
socially and they can interact with you, share their feedback with much
more.
 SMO along with SEO can boost your search engine rankings and promote
your website.
SynapseIndia described Graphical needs for various complaints on eCommerce site

5. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
Giving it an Unique Thought:
As you must have already gone through a pile of articles talking about what to do
and what not to do with/on social media sites. We would rather concentrate on a
very basic but very important element SEO or SMO; i.e. “Keywords” .
Yes, you read it right, “keywords”!! Surprisingly, apart from Search Engine
Optimization, these days conducting and implementing a keyword analysis is
extremely effective for Social Media Marketing as well. Whether or not, your
audience is sharing content on YouTube or Flickr, or they’re Tweeting on
Twitter; your SMM efforts ought to begin with finding the keywords your
audience is applying to reach your competitors. SynapseIndia understand various
cases on social court that delays the marketing strategies from time to time.
To be a lot more specific, conducting keyword analysis for social media allows you
to find the wants and needs of social communities by:
 Gauging the latest happening and trending topics.
 Finding the frequency of search or query phrases.
 Determining the market interest around the products or services and you
are offering.
 Discovering the relevant elements that would help you in increasing the
engagement.
By researching and distinguishing the keywords you 'will' or you 'are' using on
the social platforms will help you in gaining a clearer image of a way to
communicate your message efficaciously.
There is a concept that keyword analysis is a “one-size-fits-all” method. Most of
the time, optimizer assume that an equivalent keyword information they apply to
SynapseIndia described Graphical needs for various complaints on eCommerce site

6. Various plans of SynapseIndia Recruitment for Different eCommerce Developers Shamit Khemka
their pay-per-click advertising or SEO efforts are equally effective for his or her
social media strategies. But the truth is, there is a distinguishable variation.
Conclusion
Top digital marketing companies across the globe adhere to these thumb rules and
are gaining the momentum with social media optimization. However, as we all
know, the web world is an ever changing place; the best tip to a social media
optimizer would be - to be on his toes always and be prepared to let go of a trend
tomorrow which is immensely popular today!
SynapseIndia described Graphical needs for various complaints on eCommerce site