What are the main SEO challenges for small and medium companies in 2014
What are the Main SEO
Challenges for Small and
Medium Sized Companies?
SEO can seem daunting to small businesses.
There’s content, coding, organic search, paid
search and more to consider. It’s nothing a little
effective online marketing can’t cure. I’ve listed
several common small business SEO ailments,
their symptoms, and offer a few tried-and-true
1st - Creating Content
Small & medium businesses are betting on content marketing.
According to eMarketer, 74% of small businesses planned to
increase their content efforts in 2013. The trend continues for 2014.
• Start by setting up an editorial calendar for the year. Then you can
tackle content in chunks – by month, week, or even day.
• Also, you don’t have to reinvent the wheel when creating content.
You can repurpose content for use across various channels.
2nd - Promoting Content
Even the best content is useless unless your prospects and
customers can find it. Start by promoting your content to
current customers and subscribers via email, social media,
etc. They will be your advocates as they share the content
with their networks.
Next, email people that have an established audience that
matches your target reader or customer. Identify a website
that has an audience. Create content that would be valuable
for their audience. Write an email introducing yourself to the
website owner and share your piece of content.
3rd - Brand Recognition
Increasing sales and growing your business is the ultimate goal
and an important way of doing that today is to build brand
Provide good products and services so your customers share
positive reviews (trust).
Establish your business as an expert in its field (authority). You
can do this with relevant content, customer reviews,
webinars/videos/podcasts, presenting at conferences, and more.
You also can create goodwill by participating in fundraisers
4th - Putting the SEO in Social
If you’ve created a presence on key social networks such as
Facebook, Twitter, LinkedIn, Pinterest, Instagram, and
others then kudos to you. But that’s not enough. Just as you
use keywords and keyword phrases in your site content, do
the same on your social media sites. For example, back in
2011, Twitter was handling 1.6 billion searches per day.
People are searching on social media sites like Twitter to
find specific information. It’s the next evolution in search
5th - Mobile is a "Must"
Just when you think you’ve got a handle on SEO,
along comes mobile. No matter how big or small
your business is you can’t ignore mobile. Mobile
now accounts for over 13% of all Internet
browsing compared to 10% one year ago (via
Net Market Share, Browsing By Device Category
First- focus on the quick wins first. This is basic
cleanup for your SEO strategy.
Second- content is the highest priority for many
Finally- start implementing a mobile strategy for
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