SynapseIndia Complaints & Reviews Management Program


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SynapseIndia complaints & reviews management program helps your business to remove your negative comments and improve your brand reputation on the web.

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SynapseIndia Complaints & Reviews Management Program

  2. 2. But this can be a big disadvantage for your business Internet had given us one of the best thing Freedom of expression If your complaint is published online by an unsatisfied customer or angry ex-employee
  3. 3. - Warren Buffet, American Businessman and Philanthropist "It takes 20 years to build a reputation and five minutes to ruin it" A Company’s Reputation is Probably is Most Precious Asset A reputation that took decades to build can be threatened by a single event. Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit. - James Russell Lowell
  4. 4. Online Reputation Management refers to the steps taken to decrease the degree of damage caused to the online reputation of a company or the steps taken to improve the online reputation of a company. What is Online Reputation Management ? <ul><li>Online reputation management is typically completed in three steps: </li></ul><ul><li>Monitoring </li></ul><ul><li>Analyzing </li></ul><ul><li>Influencing </li></ul>Online Reputation Management - Steps Online Reputation Forums Blogs Social Media Sites Press Releases Review Sites Consumer Sites
  5. 5. <ul><li>Now consumers are very careful before buying an online product, before making a deal they first read reviews. </li></ul><ul><li>It can add to your sales as people do business with individuals they know and trust. </li></ul><ul><li>They will check out your recommendations if they trust you. </li></ul><ul><li>Easier to get Joint Venture deals. </li></ul>Few of the positive effects of ORM: Why Online Reputation Management is Important? Online reputation refers to the image or credibility of a business or business owner in the online community. Maintain shareholder Value Improve customer satisfaction Increase perceptions of brand
  6. 6. <ul><li>Practically actions to be done in monitoring online reputation </li></ul><ul><li>Set Google and other search engine Alerts: Use search engine alerts to notify your brand results. </li></ul><ul><li>Monitor Possible Public discussion board. </li></ul><ul><li>Monitor Blogs who talks about product and give reviews of products. </li></ul><ul><li>Use online reputation monitoring tool e.g. Trackur </li></ul>Monitoring Online Reputation <ul><li>While monitoring online reputation you need to know </li></ul><ul><li>How your brand or image seen online? </li></ul><ul><li>What people saying about your brand? </li></ul><ul><li>Where they are talking? </li></ul><ul><li>What impression am I forming about you when I study these discussions? </li></ul><ul><li>What results do I see when I search for your brand? </li></ul>Online Reputation Monitoring
  7. 7. <ul><li>Take a keen look on found result related to your brand. </li></ul><ul><li>Sort out negative and positive results. </li></ul><ul><li>Sort out type of result forum content, blog post, article, question-answer, reviews sites, complaints sites, social media talk etc. </li></ul><ul><li>Sort out the popularity of published content website like page rank etc. </li></ul><ul><li>Determine there which result can be take under control easily. </li></ul><ul><li>Sort out list of contacts of content published site admin. </li></ul><ul><li>Sort the influence of published content. </li></ul><ul><li>Identify your tools to take actions to manipulate reputation. </li></ul>Analyzing Online Reputation
  8. 8. Now you need to build a wise plan of action to be done according to over come on bad reputation and to build a good online reputation. Before taking an action go through this list and identify by where reputation problems can be occur. Influencing Online Reputation <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Social Network Sites </li></ul><ul><li>Consumer sites </li></ul><ul><li>Competitor Attacks </li></ul><ul><li>Negative Domains </li></ul>
  9. 9. Posting denials to defend your name is the most common way people try to fight with complaints over there. They try to defend themselves on the website that is causing harm to them. Don’t Post Denials For Online Negative Postings This is a very bad idea for two reasons. <ul><li>Human nature </li></ul><ul><li>How search engine treat it </li></ul>
  10. 10. Most people who will search for your name and see whole conversation on complaints will get confused and will not know whom to believe. Most probably, they will not be going to do business with you. Human Nature You posted a rebut Again got negative remark cycle continues
  11. 11. <ul><li>Search engine loves regularly updated content. </li></ul><ul><li>After every comment posted the thread will be treated fresh having frequently updated content </li></ul><ul><li>Make the thread more prominent in search engine result pages. </li></ul><ul><li>If you post multiple defending comments then the problem become more complicated. </li></ul>How Search Engine Treat It
  12. 12. Synapse India Complaints Management Program Synapse India combined Search Engine optimization and reputation management to create a powerful complaints management program to push down negative post from the first page of search engine results to second page. Synapse India has launched Synapse India Complaints Management Program
  13. 13. <ul><li>We have step by step procedure of removing negative listing </li></ul><ul><li>We list the positive content required to push down the negative postings on search engines </li></ul><ul><li>This content is developed and posted on various sites that we plan to work on. </li></ul><ul><li>Continuously positive contents posting on top rated sites helps to built online reputation. </li></ul><ul><li>This helps in creating a web weave around the negative comments and push it down in a planned SEO methodology. </li></ul><ul><li>At the end we ensure our clients get complete benefit from our proven methodologies. </li></ul>Synapse India Complaints Management Program - Procedure
  14. 14. SynapseIndia F 18, Sector 11 Noida-201301, INDIA SEZ Branch SDF B-10, NSEZ, Noida-201305, INDIA Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 E-fax: + 18018460378 (If you are dialing from the USA, please dial 011 first before 91)‏ Contact: Kapil Gupta Email: USA and Canada Call TOLL FREE - +1-855-Synapse +(1-855-796-2773) 4281 Express Lane Suite L1620 Sarasota , FL 34203, USA Bradenton, FL +1-941-527-1257 San Francisco Bay Area +1-408-416-3511 Corporate Video: London , UK +44(0)2079934232 Contact: Ashish Goenka White grounds, London, UK Contact: Samir Kumar Discovery Bay, HONGKONG Contact Us
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