SlideShare a Scribd company logo
1 of 10
www.synapseinteractive.com




      S TEP S TO
   S U CES S F U L
             S EO



                            S yn a p s e In t e ra c t i ve
                   F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com


SEARCH ENGINE OPTIMIZATION


Search engine optimization (SEO) is a
specialized job that can do wonders for a
website. There are scores of expert SEO
professionals with impeccable
understanding of the entire SEO process,
who can really help promote your website to
a great extent.




                               S yn a p s e In t e ra c t i ve
                      F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com



However there are some recurrent simple
mistakes which render an SEO process
useless even after all the efforts put in. A
check list is an excellent idea of ensuring
that these mistakes are avoided.




                                    S yn a p s e In t e ra c t i ve
                           F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com


KEYWORD RESEARCH TOOL


Using a keyword research tool is a good
idea. These tools, with there huge
database of targeted keywords help at
finding the most appropriate set of
keywords and key phrases.




                                S yn a p s e In t e ra c t i ve
                       F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com

PAGE WISE KEYWORD ALLOCATION


Try to allocate each page for a particular keyword or a keyword phrase. These act
as the primary keyword or primary key phrases. Once this is done, secondary
keywords or key phrases can be used in the remaining part of the page.


USER FRIENDLY


Insist on your website being linked in a user friendly manner. Make sure that all the
pages of your website are accessible through simple links.



                                  S yn a p s e In t e ra c t i ve
                         F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com



AVOID FANCY GRAPHICS


Try to avoid fancy graphics to link all the
pages of your website. Instead, use
texts in an optimized manner. This will
help with your Keyword count.




                                   S yn a p s e In t e ra c t i ve
                          F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com

ADDING LINKS


Be extra cautious when adding links. For
example, if you add a link to a page
where the primary key phrase is Search
Engine submission, ensure that the links
to the page contains the same phrase,
i.e. Search Engine Submission.




                                 S yn a p s e In t e ra c t i ve
                        F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com
SITEMAP


A sitemap is a must. Search engines prefer scanning or indexing the sitemap since it
serves as an easy gateway to your entire website.

CONTENT


Make your website content rich. Try to add
sufficient SEO friendly content and articles that
correspond to the main theme of your website.
Add links from these articles to the relevant
pages of the website.

                                   S yn a p s e In t e ra c t i ve
                          F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com

LINK EXCHANGE PROGRAM


Go for an effective link exchange program. This
means exchanging links of your website with
other websites those are catering to the same
industry but are not your competitors. Again,
watch out for irrelevant links. Irrelevant links can
be detrimental to your website and you risk your
website being banned by search engines.




                                    S yn a p s e In t e ra c t i ve
                           F 1 8, Sector 1 1 , Noida 201 301 , INDIA
www.synapseinteractive.com

SEO is a simple concept, which can bring
thousands of dollars for company. The most
important part of the entire SEO strategy is to
keep improving and not let your competition
eat you.


If you are still not sure where to start, than hire a reputable SEO Company or a
professional. They are familiar with SEO strategies from the bottom up and help
you to start from the beginning.
For More Information visit : http://www.synapseinteractive.com



                                      S yn a p s e In t e ra c t i ve
                             F 1 8, Sector 1 1 , Noida 201 301 , INDIA

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SynapseIndia tips: Steps to Successful SEO

  • 1. www.synapseinteractive.com S TEP S TO S U CES S F U L S EO S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 2. www.synapseinteractive.com SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is a specialized job that can do wonders for a website. There are scores of expert SEO professionals with impeccable understanding of the entire SEO process, who can really help promote your website to a great extent. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 3. www.synapseinteractive.com However there are some recurrent simple mistakes which render an SEO process useless even after all the efforts put in. A check list is an excellent idea of ensuring that these mistakes are avoided. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 4. www.synapseinteractive.com KEYWORD RESEARCH TOOL Using a keyword research tool is a good idea. These tools, with there huge database of targeted keywords help at finding the most appropriate set of keywords and key phrases. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 5. www.synapseinteractive.com PAGE WISE KEYWORD ALLOCATION Try to allocate each page for a particular keyword or a keyword phrase. These act as the primary keyword or primary key phrases. Once this is done, secondary keywords or key phrases can be used in the remaining part of the page. USER FRIENDLY Insist on your website being linked in a user friendly manner. Make sure that all the pages of your website are accessible through simple links. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 6. www.synapseinteractive.com AVOID FANCY GRAPHICS Try to avoid fancy graphics to link all the pages of your website. Instead, use texts in an optimized manner. This will help with your Keyword count. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 7. www.synapseinteractive.com ADDING LINKS Be extra cautious when adding links. For example, if you add a link to a page where the primary key phrase is Search Engine submission, ensure that the links to the page contains the same phrase, i.e. Search Engine Submission. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 8. www.synapseinteractive.com SITEMAP A sitemap is a must. Search engines prefer scanning or indexing the sitemap since it serves as an easy gateway to your entire website. CONTENT Make your website content rich. Try to add sufficient SEO friendly content and articles that correspond to the main theme of your website. Add links from these articles to the relevant pages of the website. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 9. www.synapseinteractive.com LINK EXCHANGE PROGRAM Go for an effective link exchange program. This means exchanging links of your website with other websites those are catering to the same industry but are not your competitors. Again, watch out for irrelevant links. Irrelevant links can be detrimental to your website and you risk your website being banned by search engines. S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA
  • 10. www.synapseinteractive.com SEO is a simple concept, which can bring thousands of dollars for company. The most important part of the entire SEO strategy is to keep improving and not let your competition eat you. If you are still not sure where to start, than hire a reputable SEO Company or a professional. They are familiar with SEO strategies from the bottom up and help you to start from the beginning. For More Information visit : http://www.synapseinteractive.com S yn a p s e In t e ra c t i ve F 1 8, Sector 1 1 , Noida 201 301 , INDIA