Marketing through Google AdWords Get The Most Out of Your Budget www.synapseinteractive.com

What is AdWords? A Google Service of Sponsored Ads Pay only if people click your ads. Create Simple, Effective Ads and Display them www.synapseinteractive.com

Adwords are displayed when user makes a search www.synapseinteractive.com

Textual Image Animations Videos Local Business Mobile Google Ads can be www.synapseinteractive.com

Textual

Image

Animations

Videos

Local Business

Mobile

A textual ad looks like this Building Blocks to Paid Search Title (25 Characters)‏ Ad Description (35 characters per line with 70 characters total)‏ Display URL (35 characters)‏ www.synapseinteractive.com Google AdWords Maximize your ROI. Attract new customers. Sign up today. www.example.com Description Title Display URL

Reach of Google AdWords Google AdWords covers as much as 80% of Internet users in the United States. www.synapseinteractive.com

Position Matters for PPC In Pay Per Click (PPC) Position Matters Most Adwords campaigning requires research due to growing competition If ads are not appropriately worded, or if all look alike searchers would prefer natural results instead Take some time and look how your ads differ from your competition. www.synapseinteractive.com

In Pay Per Click (PPC) Position Matters Most

Adwords campaigning requires research due to growing competition

If ads are not appropriately worded, or if all look alike searchers would prefer natural results instead

Take some time and look how your ads differ from your competition.

Position Matters for PPC Keyword Bid Keyword and Ad Copy Relevancy Landing Page Relevancy Other Relevancy Factors Ad position is determined by “bids” plus relevancy factors. contd.. www.synapseinteractive.com

Keyword Bid

Keyword and Ad Copy

Relevancy

Landing Page Relevancy

Other Relevancy Factors

Target Audience Ads can be specifically targeted to relevant people. Ads will not be shown to users with low probability of making a purchase Maximum return on advertising investment is gained www.synapseinteractive.com

Ads can be specifically targeted to relevant people.

Ads will not be shown to users with low probability of making a purchase

Maximum return on advertising investment is gained

Reasonable Cost Choice of the rate for each click of ad No minimum spending limit imposed though an upper limit per day can be set Choice of pricing by CPC or CPM You can edit your budget settings at any time www.synapseinteractive.com

Choice of the rate for each click of ad

No minimum spending limit imposed though an upper limit per day can be set

Choice of pricing by CPC or CPM

You can edit your budget settings at any time

Editing facility is available for ads. Account settings can be edited any time, 24 hours a day, 7 days a week. Ads start running for the first time almost immediately after you activate your account Flexibility and Control Google AdWords offers high degree of flexibility and control, it's an effective marketing tool to help advertisers www.synapseinteractive.com

Editing facility is available for ads.

Account settings can be edited any time, 24 hours a day, 7 days a week.

Ads start running for the first time almost immediately after you activate your account

AdWords Versatility Determine customers metrics to ensure success Objective Success Measurements Build Brand Awareness Generate sales or conversions Generate leads Targeted Impressions Qualified visits to your site Event Registration News letters registrations Sales conversions Site registrations catalog request www.synapseinteractive.com

Language and Location Targeting You can target your ads to any location or any language around the globe. This localization increases the appeal of your ads over a wide variety of audiences. www.synapseinteractive.com

Advantages of Location Targeting It is customized to make it appealing for the locals Click through rates (CTR) increase with the rise in relevancy and result in lower costs-per-click Competition, click-through-rate, conversion affect the Market/DMA performance Duplicate keyword lists targeted to DMAs/Regions/States provide greater budget/performance optimization budget control and optimization with day-parting at the DMA/Region/State specific level www.synapseinteractive.com

It is customized to make it appealing for the locals

Click through rates (CTR) increase with the rise in relevancy and result in lower costs-per-click

Competition, click-through-rate, conversion affect the Market/DMA performance

Duplicate keyword lists targeted to DMAs/Regions/States provide greater budget/performance optimization

budget control and optimization with day-parting at the DMA/Region/State specific level

Profitable AdWords Programs Identify client's advertising goals, then create relevant keywords and ads for each of these goals Run 'pilot' campaigns to test the ads and keywords Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of ads. Modify and test the campaign until you reach a desired ROI. Retain only the most successful ads www.synapseinteractive.com

Identify client's advertising goals, then create relevant keywords and ads for each of these goals

Run 'pilot' campaigns to test the ads and keywords

Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of ads.

Modify and test the campaign until you reach a desired ROI. Retain only the most successful ads

AdWords Tracking AdWords Tracking can be done with Google Analytics Google Analytics provides the following useful reports :- Performance data for all ad campaigns How visitors use your website www.synapseinteractive.com

Performance data for all ad campaigns

How visitors use your website

AdWords Tracking With Google analytics we can: - Measure return on investment on all the efforts Identify areas of improvement by evaluating visitors navigation Track revenue & conversion rates Track any browser – based events like flash Define user segments and analyze the behavior of each segments Analyze the AdWords account www.synapseinteractive.com

Measure return on investment on all the efforts

Identify areas of improvement by evaluating visitors navigation

Track revenue & conversion rates

Track any browser – based events like flash

Define user segments and analyze the behavior of each segments

Analyze the AdWords account

AdWords Tracking Google Analytics can provide answer to your every question Where are site visitors coming from? Where & why are visitors back out my shopping cart? Is my website design is user friendly? Which marketing efforts are most effective? What keywords people use to find my website? www.synapseinteractive.com

Why Choose Adwords? Adwords can optimize your website for thousands of keywords Adwords brings instant results even before the site is indexed The processing time for Adwords is very short Your website is also visible for heavy competitive, generic keywords Irrespective of the type of website you own, it can be a success with Google Adwords www.synapseinteractive.com

Adwords can optimize your website for thousands of keywords

Adwords brings instant results even before the site is indexed

The processing time for Adwords is very short

Your website is also visible for heavy competitive, generic keywords

Irrespective of the type of website you own, it can be a success with Google Adwords

Keep up with the latest in optimization techniques Get an outside in perspective Exposure to broader set of best practices Get leverage to continually improve Get better mileage out of your budget Investment in Adwords A Smart Choice www.synapseinteractive.com

Keep up with the latest in optimization techniques

Get an outside in perspective

Exposure to broader set of best practices

Get leverage to continually improve

Get better mileage out of your budget

It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business needs Why Hire Someone For Adwords Marketing? www.synapseinteractive.com

Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget. A systematic way of making target-centric advertisements and placing them appropriately is called Pay per click technique. www.synapseinteractive.com

How Synapse Process Goes For Adwords? www.synapseinteractive.com

How Synapse Process Goes For Adwords contd.. Keyword and Key Phrase Selection Validating and researching relevant phrases Verifying logical groupings for effective click through rate Competitive analysis of ranked pages Geographical, time and language planning Coordinating and aligning your demand generation with your ability to provide response www.synapseinteractive.com

Validating and researching relevant phrases

Verifying logical groupings for effective click through rate

Competitive analysis of ranked pages

Geographical, time and language planning

Coordinating and aligning your demand generation with your ability to provide response

Campaign groupings Multiple ads Effective landing page alignment How Synapse Process Goes For Adwords contd.. Ad Writing & Campaign Management www.synapseinteractive.com

Campaign groupings

Multiple ads

Effective landing page alignment

Effective click bidding Daily budget management Monthly budget management How Synapse Process Goes For Adwords contd.. Account Budget Management www.synapseinteractive.com

Effective click bidding

Daily budget management

Monthly budget management

Get better ranking for less money Improve ROI Balance your budgets How Synapse Process Goes For Adwords contd.. Improve your Quality Score www.synapseinteractive.com

Get better ranking for less money

Improve ROI

Balance your budgets

Integrated analytics support Conversion analysis Monetization of results How Synapse Process Goes For Adwords contd.. Tailored Landing Pages Tailored Landing Pages www.synapseinteractive.com

Integrated analytics support

Conversion analysis

Monetization of results

AdWords Certified Professionals A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign. Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords. Always go for the best! www.synapseinteractive.com

Synapse Communications Synapse is a leading and dependable Indian Internet marketing specialist and Google Adwords professional. Contact us Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 An AdWords Certified Professional www.synapseinteractive.com

search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC Synapse Communications An AdWords Certified Professional And many other Internet marketing services as well as consultancy solutions. Experts at Synapse apply their in-depth Knowledge of Search engine functioning for www.synapseinteractive.com

An AdWords Certified Professional Synapse Communications www.synapseinteractive.com

Contact Us Synapse Communications Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 Synapse Communications (P) Limited F 18, Sector 11 Noida 201 301, INDIA www.synapseinteractive.com