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Marketing through Google AdWords Get The Most Out of Your Budget www.synapseinteractive.com
What is AdWords? A Google Service of  Sponsored Ads Pay only if people click your ads. Create Simple, Effective Ads and Di...
Adwords are displayed when user makes a search www.synapseinteractive.com
<ul><li>Textual </li></ul><ul><li>Image </li></ul><ul><li>Animations </li></ul><ul><li>Videos </li></ul><ul><li>Local Busi...
A textual ad looks like this Building Blocks to Paid Search Title  (25 Characters)‏ Ad Description  (35 characters per lin...
Reach of Google AdWords Google AdWords covers as much as  80% of Internet users in the United States. www.synapseinteracti...
Position Matters for PPC  <ul><li>In Pay Per Click (PPC) Position Matters Most </li></ul><ul><li>Adwords campaigning requi...
Position Matters for PPC  <ul><li>Keyword Bid </li></ul><ul><li>Keyword and Ad Copy </li></ul><ul><li>Relevancy </li></ul>...
Target Audience <ul><li>Ads can be specifically targeted to relevant people. </li></ul><ul><li>Ads will not be shown to us...
Reasonable Cost <ul><li>Choice of  the rate for each click of ad </li></ul><ul><li>No minimum spending limit imposed thoug...
<ul><li>Editing facility is available for ads.  </li></ul><ul><li>Account settings can be edited any time, 24 hours a day,...
AdWords Versatility Determine customers metrics to ensure success Objective Success Measurements Build Brand  Awareness  G...
Language and Location Targeting You can target your ads to any location or any language around the globe. This localizatio...
Advantages of Location Targeting <ul><li>It is customized to make it appealing for the locals </li></ul><ul><li>Click thro...
Profitable AdWords Programs  <ul><li>Identify client's advertising goals, then create relevant keywords and ads for each o...
AdWords Tracking AdWords Tracking can be done with Google Analytics Google Analytics provides the following useful reports...
AdWords Tracking With Google analytics we can: -  <ul><li>Measure return on investment on all the efforts </li></ul><ul><l...
AdWords Tracking Google Analytics can provide answer to your every question Where are  site  visitors coming from?  Where ...
Why Choose Adwords? <ul><li>Adwords can optimize your website for thousands of keywords </li></ul><ul><li>Adwords brings i...
<ul><li>Keep up with the latest in optimization techniques </li></ul><ul><li>Get an outside in perspective </li></ul><ul><...
It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business...
Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get...
How Synapse Process Goes For Adwords? www.synapseinteractive.com
How Synapse Process Goes For Adwords contd.. Keyword and Key Phrase Selection <ul><li>Validating and researching relevant ...
<ul><li>Campaign groupings </li></ul><ul><li>Multiple ads </li></ul><ul><li>Effective landing page alignment </li></ul>How...
<ul><li>Effective click bidding </li></ul><ul><li>Daily budget management </li></ul><ul><li>Monthly budget management </li...
<ul><li>Get better ranking for less money </li></ul><ul><li>Improve ROI </li></ul><ul><li>Balance your budgets  </li></ul>...
<ul><li>Integrated analytics support </li></ul><ul><li>Conversion analysis </li></ul><ul><li>Monetization of results </li>...
AdWords Certified Professionals A certified professional has good knowledge and experience on optimization techniques in A...
Synapse Communications Synapse  is a leading and dependable Indian Internet marketing specialist and Google Adwords profes...
search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC  Synapse Comm...
An AdWords Certified Professional  Synapse Communications www.synapseinteractive.com
Contact Us Synapse Communications Website - www.synapse.co.in  Email - info@synapse.co.in Tel - 91 120 433 0500 Branch SDF...
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Marketing Through Google AdWords: Making the most of your budget

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This presentation introduces the AdWords service and why it is a smart choice to choose AdWords marketing.

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Transcript of "Marketing Through Google AdWords: Making the most of your budget"

  1. 1. Marketing through Google AdWords Get The Most Out of Your Budget www.synapseinteractive.com
  2. 2. What is AdWords? A Google Service of Sponsored Ads Pay only if people click your ads. Create Simple, Effective Ads and Display them www.synapseinteractive.com
  3. 3. Adwords are displayed when user makes a search www.synapseinteractive.com
  4. 4. <ul><li>Textual </li></ul><ul><li>Image </li></ul><ul><li>Animations </li></ul><ul><li>Videos </li></ul><ul><li>Local Business </li></ul><ul><li>Mobile </li></ul>Google Ads can be www.synapseinteractive.com
  5. 5. A textual ad looks like this Building Blocks to Paid Search Title (25 Characters)‏ Ad Description (35 characters per line with 70 characters total)‏ Display URL (35 characters)‏ www.synapseinteractive.com Google AdWords Maximize your ROI. Attract new customers. Sign up today. www.example.com Description Title Display URL
  6. 6. Reach of Google AdWords Google AdWords covers as much as 80% of Internet users in the United States. www.synapseinteractive.com
  7. 7. Position Matters for PPC <ul><li>In Pay Per Click (PPC) Position Matters Most </li></ul><ul><li>Adwords campaigning requires research due to growing competition </li></ul><ul><li>If ads are not appropriately worded, or if all look alike searchers would prefer natural results instead </li></ul><ul><li>Take some time and look how your ads differ from your competition. </li></ul>www.synapseinteractive.com
  8. 8. Position Matters for PPC <ul><li>Keyword Bid </li></ul><ul><li>Keyword and Ad Copy </li></ul><ul><li>Relevancy </li></ul><ul><li>Landing Page Relevancy </li></ul><ul><li>Other Relevancy Factors </li></ul>Ad position is determined by “bids” plus relevancy factors. contd.. www.synapseinteractive.com
  9. 9. Target Audience <ul><li>Ads can be specifically targeted to relevant people. </li></ul><ul><li>Ads will not be shown to users with low probability of making a purchase </li></ul><ul><li>Maximum return on advertising investment is gained </li></ul>www.synapseinteractive.com
  10. 10. Reasonable Cost <ul><li>Choice of the rate for each click of ad </li></ul><ul><li>No minimum spending limit imposed though an upper limit per day can be set </li></ul><ul><li>Choice of pricing by CPC or CPM </li></ul><ul><li>You can edit your budget settings at any time </li></ul>www.synapseinteractive.com
  11. 11. <ul><li>Editing facility is available for ads. </li></ul><ul><li>Account settings can be edited any time, 24 hours a day, 7 days a week. </li></ul><ul><li>Ads start running for the first time almost immediately after you activate your account </li></ul>Flexibility and Control Google AdWords offers high degree of flexibility and control, it's an effective marketing tool to help advertisers www.synapseinteractive.com
  12. 12. AdWords Versatility Determine customers metrics to ensure success Objective Success Measurements Build Brand Awareness Generate sales or conversions Generate leads Targeted Impressions Qualified visits to your site Event Registration News letters registrations Sales conversions Site registrations catalog request www.synapseinteractive.com
  13. 13. Language and Location Targeting You can target your ads to any location or any language around the globe. This localization increases the appeal of your ads over a wide variety of audiences. www.synapseinteractive.com
  14. 14. Advantages of Location Targeting <ul><li>It is customized to make it appealing for the locals </li></ul><ul><li>Click through rates (CTR) increase with the rise in relevancy and result in lower costs-per-click </li></ul><ul><li>Competition, click-through-rate, conversion affect the Market/DMA performance </li></ul><ul><li>Duplicate keyword lists targeted to DMAs/Regions/States provide greater budget/performance optimization </li></ul><ul><li>budget control and optimization with day-parting at the DMA/Region/State specific level </li></ul>www.synapseinteractive.com
  15. 15. Profitable AdWords Programs <ul><li>Identify client's advertising goals, then create relevant keywords and ads for each of these goals </li></ul><ul><li>Run 'pilot' campaigns to test the ads and keywords </li></ul><ul><li>Set up the AdWords conversion tracking tool and reporting tools to analyze the performance of ads. </li></ul><ul><li>Modify and test the campaign until you reach a desired ROI. Retain only the most successful ads </li></ul>www.synapseinteractive.com
  16. 16. AdWords Tracking AdWords Tracking can be done with Google Analytics Google Analytics provides the following useful reports :- <ul><li>Performance data for all ad campaigns </li></ul><ul><li>How visitors use your website </li></ul>www.synapseinteractive.com
  17. 17. AdWords Tracking With Google analytics we can: - <ul><li>Measure return on investment on all the efforts </li></ul><ul><li>Identify areas of improvement by evaluating visitors navigation </li></ul><ul><li>Track revenue & conversion rates </li></ul><ul><li>Track any browser – based events like flash </li></ul><ul><li>Define user segments and analyze the behavior of each segments </li></ul><ul><li>Analyze the AdWords account </li></ul>www.synapseinteractive.com
  18. 18. AdWords Tracking Google Analytics can provide answer to your every question Where are site visitors coming from? Where & why are visitors back out my shopping cart? Is my website design is user friendly? Which marketing efforts are most effective? What keywords people use to find my website? www.synapseinteractive.com
  19. 19. Why Choose Adwords? <ul><li>Adwords can optimize your website for thousands of keywords </li></ul><ul><li>Adwords brings instant results even before the site is indexed </li></ul><ul><li>The processing time for Adwords is very short </li></ul><ul><li>Your website is also visible for heavy competitive, generic keywords </li></ul><ul><li>Irrespective of the type of website you own, it can be a success with Google Adwords </li></ul>www.synapseinteractive.com
  20. 20. <ul><li>Keep up with the latest in optimization techniques </li></ul><ul><li>Get an outside in perspective </li></ul><ul><li>Exposure to broader set of best practices </li></ul><ul><li>Get leverage to continually improve </li></ul><ul><li>Get better mileage out of your budget </li></ul>Investment in Adwords A Smart Choice www.synapseinteractive.com
  21. 21. It takes Expertise An expert will understand your business needs and customize the ads and promotions as per your business needs Why Hire Someone For Adwords Marketing? www.synapseinteractive.com
  22. 22. Is AdWords Expertise Available? Anybody can register with AdWords, but it takes an expert to make the right choices to get maximum benefits within minimum budget. A systematic way of making target-centric advertisements and placing them appropriately is called Pay per click technique. www.synapseinteractive.com
  23. 23. How Synapse Process Goes For Adwords? www.synapseinteractive.com
  24. 24. How Synapse Process Goes For Adwords contd.. Keyword and Key Phrase Selection <ul><li>Validating and researching relevant phrases </li></ul><ul><li>Verifying logical groupings for effective click through rate </li></ul><ul><li>Competitive analysis of ranked pages </li></ul><ul><li>Geographical, time and language planning </li></ul><ul><li>Coordinating and aligning your demand generation with your ability to provide response </li></ul>www.synapseinteractive.com
  25. 25. <ul><li>Campaign groupings </li></ul><ul><li>Multiple ads </li></ul><ul><li>Effective landing page alignment </li></ul>How Synapse Process Goes For Adwords contd.. Ad Writing & Campaign Management www.synapseinteractive.com
  26. 26. <ul><li>Effective click bidding </li></ul><ul><li>Daily budget management </li></ul><ul><li>Monthly budget management </li></ul>How Synapse Process Goes For Adwords contd.. Account Budget Management www.synapseinteractive.com
  27. 27. <ul><li>Get better ranking for less money </li></ul><ul><li>Improve ROI </li></ul><ul><li>Balance your budgets </li></ul>How Synapse Process Goes For Adwords contd.. Improve your Quality Score www.synapseinteractive.com
  28. 28. <ul><li>Integrated analytics support </li></ul><ul><li>Conversion analysis </li></ul><ul><li>Monetization of results </li></ul>How Synapse Process Goes For Adwords contd.. Tailored Landing Pages Tailored Landing Pages www.synapseinteractive.com
  29. 29. AdWords Certified Professionals A certified professional has good knowledge and experience on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign. Google conducts a certification program through which it selects the best Internet marketing professionals who demonstrate a high level understanding of Google AdWords. Always go for the best! www.synapseinteractive.com
  30. 30. Synapse Communications Synapse is a leading and dependable Indian Internet marketing specialist and Google Adwords professional. Contact us Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 An AdWords Certified Professional www.synapseinteractive.com
  31. 31. search engine optimization, search engine & web marketing, online promotions, social media optimization, PPC Synapse Communications An AdWords Certified Professional And many other Internet marketing services as well as consultancy solutions. Experts at Synapse apply their in-depth Knowledge of Search engine functioning for www.synapseinteractive.com
  32. 32. An AdWords Certified Professional Synapse Communications www.synapseinteractive.com
  33. 33. Contact Us Synapse Communications Website - www.synapse.co.in Email - info@synapse.co.in Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 Synapse Communications (P) Limited F 18, Sector 11 Noida 201 301, INDIA www.synapseinteractive.com
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