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Logo Designing - The Life Blood of a Business
 

Logo Designing - The Life Blood of a Business

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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing ...

This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

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    Logo Designing - The Life Blood of a Business Logo Designing - The Life Blood of a Business Presentation Transcript

    • SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Logo Design is never just shooting in the dark SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Logo designs are used to boost up your business Why You Need Logo Design
      • Identifies your company
      • Makes your company a BRAND
      • Consumers purchase products based on brand reputation
      “ We live in a Branded World” SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Logos for Professionalism Why A Professional Logo is Valuable Logos as Identification When you are competing in a global market, a professional image is essential Images on crates and boxes helped differentiate between mass-produced goods SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle. Why A Professional Logo is Valuable BRAND IDENTITY ! Logos for Brand Identity SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • People will not spend hours analyzing a design to look for hidden meanings and symbols Logo should be a blend of Simplicity & Symbolism SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Distinctiveness
      • Simplicity
      Logo Design For Your Business A logo is composed of two important things Logo is to be recognized and remembered SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • The design helps convey to others
      • what your company does
      • what you stand for
      • what you provide
      • why people should choose you
      Symbolism in Logos Don't go overboard with incorporating symbolism in logo Logo speaks Shapes, lines and color of your logo say something about you SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Simple
      • Meaningful
      • Leave a lasting impression
      • Stand the test of time
      • A symbol representing the company
      • Professional and eye-catching
      • Must look different from competitors
      Qualities of Good Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • corporate image of integrity
      • honesty
      • loyalty
      • determination
      • strength
      • completeness
      • Dependability
      • Innovation
      What Does Your Logo Say About You A logo should portray Honesty Integrity Loyalty Determination Strength Completeness Dependability Innovation LOGO SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Save your time and effort
      • Getting Ahead of the Competition
      • Uniqueness and Customization
      Why Hire A Professional? Hire professional designers who are trained in making logo designs Hire Me SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Get your logo design registered so that no one can use your logo design for his own purpose and benefit. Register Your Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • The Logo Designing Process of SYNAPSE Logo Designers SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • 1. Client Interaction 2. Understanding Client Requirement 3. Research 4. Sketching & Conceptualizing 5. Reflection 6. Crystallization 7. Presentation 8. Finishing Touch 9. Delivery Logo Designing Process Logo Designing Process SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Face to face interview
      • Questionnaire
      • Know about Company Background
      • Ask for References to draw inspirations from
      1. Client Interaction Initial accumulation of information from the client is the most important step SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Look for Keywords 2. Understand Client Requirements Draw Mental Picture SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Get to know the client business
      • Get a feel of the industry
      • Research the competition too
      3. Research
      • Go through logo galleries or books for inspiration
      • Keep eyes open for new ideas, be aware
      • Study the logos of similar businesses
      SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Use the napkin approach
      • Do not grab the mouse unless you know what you want clearly
      • Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind
      4. Mind Mapping – Sketching & Conceptualizing
      • Remember its not only the graphic but the meaning conveyed through the graphic image that matter more.
      SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Take a break to refresh your creativity 5. Reflection Rest and get back to it with enthusiasm SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Let your ideas take shape digitally
      • Play around with fonts and colors
      6. Crystallize Your Idea Make sure the logo looks good in color as well as without them SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
      • Take Client Feedback
      • Build trust and create further understanding
      • Implement the changes suggested
      • Let the client choose
      7. Presentation Feedback SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • 8. Finishing Touch Give the finishing touch SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Deliver the files & Celebrate Your Success 9. Delivering SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • SynapseIndia Who are We? We have team of experienced graphic designers A web design and development company based in India SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • Why SynapseIndia? understand your unique needs & create a customized logo Have the ability to SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • latest tools & technologies We are updated with Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • corporate marketing & branding We have knowledge of Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • We create the entire concept, not just the logo Our logos are very effective and bring instant credibility Customers can relate to it & identify it SynapseIndia SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • SynapseIndia – Strategic Alliances SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
    • SynapseIndia - Contact Us Website - www.synapseindia.com Email - [email_address] Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 SynapseIndia F 18, Sector 11 Noida 201 301, INDIA SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA