Logo Designing - The Life Blood of a Business

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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

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Logo Designing - The Life Blood of a Business

  1. 1. SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  2. 2. Logo Design is never just shooting in the dark SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  3. 3. Logo designs are used to boost up your business Why You Need Logo Design <ul><li>Identifies your company </li></ul><ul><li>Makes your company a BRAND </li></ul><ul><li>Consumers purchase products based on brand reputation </li></ul>“ We live in a Branded World” SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  4. 4. Logos for Professionalism Why A Professional Logo is Valuable Logos as Identification When you are competing in a global market, a professional image is essential Images on crates and boxes helped differentiate between mass-produced goods SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  5. 5. With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle. Why A Professional Logo is Valuable BRAND IDENTITY ! Logos for Brand Identity SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  6. 6. People will not spend hours analyzing a design to look for hidden meanings and symbols Logo should be a blend of Simplicity & Symbolism SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  7. 7. <ul><li>Distinctiveness </li></ul><ul><li>Simplicity </li></ul>Logo Design For Your Business A logo is composed of two important things Logo is to be recognized and remembered SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  8. 8. <ul><li>The design helps convey to others </li></ul><ul><li>what your company does </li></ul><ul><li>what you stand for </li></ul><ul><li>what you provide </li></ul><ul><li>why people should choose you </li></ul>Symbolism in Logos Don't go overboard with incorporating symbolism in logo Logo speaks Shapes, lines and color of your logo say something about you SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  9. 9. <ul><li>Simple </li></ul><ul><li>Meaningful </li></ul><ul><li>Leave a lasting impression </li></ul><ul><li>Stand the test of time </li></ul><ul><li>A symbol representing the company </li></ul><ul><li>Professional and eye-catching </li></ul><ul><li>Must look different from competitors </li></ul>Qualities of Good Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  10. 10. <ul><li>corporate image of integrity </li></ul><ul><li>honesty </li></ul><ul><li>loyalty </li></ul><ul><li>determination </li></ul><ul><li>strength </li></ul><ul><li>completeness </li></ul><ul><li>Dependability </li></ul><ul><li>Innovation </li></ul>What Does Your Logo Say About You A logo should portray Honesty Integrity Loyalty Determination Strength Completeness Dependability Innovation LOGO SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  11. 11. <ul><li>Save your time and effort </li></ul><ul><li>Getting Ahead of the Competition </li></ul><ul><li>Uniqueness and Customization </li></ul>Why Hire A Professional? Hire professional designers who are trained in making logo designs Hire Me SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  12. 12. Get your logo design registered so that no one can use your logo design for his own purpose and benefit. Register Your Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  13. 13. The Logo Designing Process of SYNAPSE Logo Designers SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  14. 14. 1. Client Interaction 2. Understanding Client Requirement 3. Research 4. Sketching & Conceptualizing 5. Reflection 6. Crystallization 7. Presentation 8. Finishing Touch 9. Delivery Logo Designing Process Logo Designing Process SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  15. 15. <ul><li>Face to face interview </li></ul><ul><li>Questionnaire </li></ul><ul><li>Know about Company Background </li></ul><ul><li>Ask for References to draw inspirations from </li></ul>1. Client Interaction Initial accumulation of information from the client is the most important step SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  16. 16. Look for Keywords 2. Understand Client Requirements Draw Mental Picture SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  17. 17. <ul><li>Get to know the client business </li></ul><ul><li>Get a feel of the industry </li></ul><ul><li>Research the competition too </li></ul>3. Research <ul><li>Go through logo galleries or books for inspiration </li></ul><ul><li>Keep eyes open for new ideas, be aware </li></ul><ul><li>Study the logos of similar businesses </li></ul>SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  18. 18. <ul><li>Use the napkin approach </li></ul><ul><li>Do not grab the mouse unless you know what you want clearly </li></ul><ul><li>Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind </li></ul>4. Mind Mapping – Sketching & Conceptualizing <ul><li>Remember its not only the graphic but the meaning conveyed through the graphic image that matter more. </li></ul>SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  19. 19. Take a break to refresh your creativity 5. Reflection Rest and get back to it with enthusiasm SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  20. 20. <ul><li>Let your ideas take shape digitally </li></ul><ul><li>Play around with fonts and colors </li></ul>6. Crystallize Your Idea Make sure the logo looks good in color as well as without them SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  21. 21. <ul><li>Take Client Feedback </li></ul><ul><li>Build trust and create further understanding </li></ul><ul><li>Implement the changes suggested </li></ul><ul><li>Let the client choose </li></ul>7. Presentation Feedback SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  22. 22. 8. Finishing Touch Give the finishing touch SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  23. 23. Deliver the files & Celebrate Your Success 9. Delivering SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  24. 24. SynapseIndia Who are We? We have team of experienced graphic designers A web design and development company based in India SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  25. 25. Why SynapseIndia? understand your unique needs & create a customized logo Have the ability to SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  26. 26. latest tools & technologies We are updated with Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  27. 27. corporate marketing & branding We have knowledge of Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  28. 28. We create the entire concept, not just the logo Our logos are very effective and bring instant credibility Customers can relate to it & identify it SynapseIndia SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  29. 29. SynapseIndia – Strategic Alliances SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  30. 30. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  31. 31. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  32. 32. SynapseIndia - Contact Us Website - www.synapseindia.com Email - [email_address] Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 SynapseIndia F 18, Sector 11 Noida 201 301, INDIA SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

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