Logo Designing - The Life Blood of a Business

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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing …

This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

More in: Design , Business , Technology
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  • 1. SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 2. Logo Design is never just shooting in the dark SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 3. Logo designs are used to boost up your business Why You Need Logo Design
    • Identifies your company
    • Makes your company a BRAND
    • Consumers purchase products based on brand reputation
    “ We live in a Branded World” SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 4. Logos for Professionalism Why A Professional Logo is Valuable Logos as Identification When you are competing in a global market, a professional image is essential Images on crates and boxes helped differentiate between mass-produced goods SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 5. With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle. Why A Professional Logo is Valuable BRAND IDENTITY ! Logos for Brand Identity SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 6. People will not spend hours analyzing a design to look for hidden meanings and symbols Logo should be a blend of Simplicity & Symbolism SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 7.
    • Distinctiveness
    • Simplicity
    Logo Design For Your Business A logo is composed of two important things Logo is to be recognized and remembered SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 8.
    • The design helps convey to others
    • what your company does
    • what you stand for
    • what you provide
    • why people should choose you
    Symbolism in Logos Don't go overboard with incorporating symbolism in logo Logo speaks Shapes, lines and color of your logo say something about you SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 9.
    • Simple
    • Meaningful
    • Leave a lasting impression
    • Stand the test of time
    • A symbol representing the company
    • Professional and eye-catching
    • Must look different from competitors
    Qualities of Good Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 10.
    • corporate image of integrity
    • honesty
    • loyalty
    • determination
    • strength
    • completeness
    • Dependability
    • Innovation
    What Does Your Logo Say About You A logo should portray Honesty Integrity Loyalty Determination Strength Completeness Dependability Innovation LOGO SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 11.
    • Save your time and effort
    • Getting Ahead of the Competition
    • Uniqueness and Customization
    Why Hire A Professional? Hire professional designers who are trained in making logo designs Hire Me SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 12. Get your logo design registered so that no one can use your logo design for his own purpose and benefit. Register Your Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 13. The Logo Designing Process of SYNAPSE Logo Designers SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 14. 1. Client Interaction 2. Understanding Client Requirement 3. Research 4. Sketching & Conceptualizing 5. Reflection 6. Crystallization 7. Presentation 8. Finishing Touch 9. Delivery Logo Designing Process Logo Designing Process SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 15.
    • Face to face interview
    • Questionnaire
    • Know about Company Background
    • Ask for References to draw inspirations from
    1. Client Interaction Initial accumulation of information from the client is the most important step SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 16. Look for Keywords 2. Understand Client Requirements Draw Mental Picture SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 17.
    • Get to know the client business
    • Get a feel of the industry
    • Research the competition too
    3. Research
    • Go through logo galleries or books for inspiration
    • Keep eyes open for new ideas, be aware
    • Study the logos of similar businesses
    SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 18.
    • Use the napkin approach
    • Do not grab the mouse unless you know what you want clearly
    • Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind
    4. Mind Mapping – Sketching & Conceptualizing
    • Remember its not only the graphic but the meaning conveyed through the graphic image that matter more.
    SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 19. Take a break to refresh your creativity 5. Reflection Rest and get back to it with enthusiasm SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 20.
    • Let your ideas take shape digitally
    • Play around with fonts and colors
    6. Crystallize Your Idea Make sure the logo looks good in color as well as without them SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 21.
    • Take Client Feedback
    • Build trust and create further understanding
    • Implement the changes suggested
    • Let the client choose
    7. Presentation Feedback SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 22. 8. Finishing Touch Give the finishing touch SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 23. Deliver the files & Celebrate Your Success 9. Delivering SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 24. SynapseIndia Who are We? We have team of experienced graphic designers A web design and development company based in India SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 25. Why SynapseIndia? understand your unique needs & create a customized logo Have the ability to SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 26. latest tools & technologies We are updated with Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 27. corporate marketing & branding We have knowledge of Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 28. We create the entire concept, not just the logo Our logos are very effective and bring instant credibility Customers can relate to it & identify it SynapseIndia SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 29. SynapseIndia – Strategic Alliances SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 30. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 31. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  • 32. SynapseIndia - Contact Us Website - www.synapseindia.com Email - [email_address] Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 SynapseIndia F 18, Sector 11 Noida 201 301, INDIA SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA