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SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
Logo Design is never just shooting in the dark SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
Logo designs are used to boost up your business Why You Need Logo Design  <ul><li>Identifies your company  </li></ul><ul><...
Logos for Professionalism Why A Professional Logo is Valuable  Logos as Identification When you are competing in a global ...
With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related...
People will not spend hours analyzing a design to look for hidden meanings and symbols Logo should be a blend of Simplicit...
<ul><li>Distinctiveness </li></ul><ul><li>Simplicity </li></ul>Logo Design For Your Business A logo is composed of two imp...
<ul><li>The design helps convey to others  </li></ul><ul><li>what your company does </li></ul><ul><li>what you stand for <...
<ul><li>Simple </li></ul><ul><li>Meaningful </li></ul><ul><li>Leave a lasting impression </li></ul><ul><li>Stand the test ...
<ul><li>corporate image of  integrity </li></ul><ul><li>honesty </li></ul><ul><li>loyalty </li></ul><ul><li>determination ...
<ul><li>Save your time and effort </li></ul><ul><li>Getting Ahead of the Competition </li></ul><ul><li>Uniqueness and Cust...
Get your logo design registered so that no one can use your logo design for his own purpose and benefit. Register Your Log...
The Logo Designing  Process of  SYNAPSE Logo Designers SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
1. Client Interaction 2. Understanding Client Requirement 3. Research 4. Sketching & Conceptualizing 5. Reflection 6. Crys...
<ul><li>Face to face interview </li></ul><ul><li>Questionnaire </li></ul><ul><li>Know about Company Background </li></ul><...
Look for Keywords  2. Understand Client Requirements Draw  Mental Picture SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
<ul><li>Get to know the client business </li></ul><ul><li>Get a feel of the industry </li></ul><ul><li>Research the compet...
<ul><li>Use the napkin approach </li></ul><ul><li>Do not grab the mouse unless you know what you want clearly </li></ul><u...
Take a break to refresh your creativity 5. Reflection Rest and get back to it with enthusiasm SynapseIndia, F-18, Sector-1...
<ul><li>Let your ideas take shape digitally </li></ul><ul><li>Play around with fonts and colors </li></ul>6. Crystallize Y...
<ul><li>Take Client Feedback </li></ul><ul><li>Build trust and create further understanding </li></ul><ul><li>Implement th...
8. Finishing Touch Give the finishing touch SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
Deliver the files & Celebrate Your Success 9. Delivering SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
SynapseIndia Who are We? We have team  of  experienced graphic designers  A web design and development company based in In...
Why SynapseIndia? understand your unique needs  & create a customized logo Have the ability to  SynapseIndia, F-18, Sector...
latest tools  & technologies We are updated with  Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
corporate marketing & branding We have knowledge of  Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
We create the entire concept, not just the logo  Our logos are very effective and bring instant credibility Customers can ...
SynapseIndia –  Strategic Alliances SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
SynapseIndia -  Contact Us Website - www.synapseindia.com Email -  [email_address] Tel - 91 120 433 0500 Branch SDF B-6, N...
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Logo Designing - The Life Blood of a Business

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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

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Transcript of "Logo Designing - The Life Blood of a Business"

  1. 1. SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  2. 2. Logo Design is never just shooting in the dark SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  3. 3. Logo designs are used to boost up your business Why You Need Logo Design <ul><li>Identifies your company </li></ul><ul><li>Makes your company a BRAND </li></ul><ul><li>Consumers purchase products based on brand reputation </li></ul>“ We live in a Branded World” SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  4. 4. Logos for Professionalism Why A Professional Logo is Valuable Logos as Identification When you are competing in a global market, a professional image is essential Images on crates and boxes helped differentiate between mass-produced goods SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  5. 5. With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle. Why A Professional Logo is Valuable BRAND IDENTITY ! Logos for Brand Identity SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  6. 6. People will not spend hours analyzing a design to look for hidden meanings and symbols Logo should be a blend of Simplicity & Symbolism SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  7. 7. <ul><li>Distinctiveness </li></ul><ul><li>Simplicity </li></ul>Logo Design For Your Business A logo is composed of two important things Logo is to be recognized and remembered SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  8. 8. <ul><li>The design helps convey to others </li></ul><ul><li>what your company does </li></ul><ul><li>what you stand for </li></ul><ul><li>what you provide </li></ul><ul><li>why people should choose you </li></ul>Symbolism in Logos Don't go overboard with incorporating symbolism in logo Logo speaks Shapes, lines and color of your logo say something about you SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  9. 9. <ul><li>Simple </li></ul><ul><li>Meaningful </li></ul><ul><li>Leave a lasting impression </li></ul><ul><li>Stand the test of time </li></ul><ul><li>A symbol representing the company </li></ul><ul><li>Professional and eye-catching </li></ul><ul><li>Must look different from competitors </li></ul>Qualities of Good Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  10. 10. <ul><li>corporate image of integrity </li></ul><ul><li>honesty </li></ul><ul><li>loyalty </li></ul><ul><li>determination </li></ul><ul><li>strength </li></ul><ul><li>completeness </li></ul><ul><li>Dependability </li></ul><ul><li>Innovation </li></ul>What Does Your Logo Say About You A logo should portray Honesty Integrity Loyalty Determination Strength Completeness Dependability Innovation LOGO SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  11. 11. <ul><li>Save your time and effort </li></ul><ul><li>Getting Ahead of the Competition </li></ul><ul><li>Uniqueness and Customization </li></ul>Why Hire A Professional? Hire professional designers who are trained in making logo designs Hire Me SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  12. 12. Get your logo design registered so that no one can use your logo design for his own purpose and benefit. Register Your Logo SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  13. 13. The Logo Designing Process of SYNAPSE Logo Designers SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  14. 14. 1. Client Interaction 2. Understanding Client Requirement 3. Research 4. Sketching & Conceptualizing 5. Reflection 6. Crystallization 7. Presentation 8. Finishing Touch 9. Delivery Logo Designing Process Logo Designing Process SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  15. 15. <ul><li>Face to face interview </li></ul><ul><li>Questionnaire </li></ul><ul><li>Know about Company Background </li></ul><ul><li>Ask for References to draw inspirations from </li></ul>1. Client Interaction Initial accumulation of information from the client is the most important step SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  16. 16. Look for Keywords 2. Understand Client Requirements Draw Mental Picture SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  17. 17. <ul><li>Get to know the client business </li></ul><ul><li>Get a feel of the industry </li></ul><ul><li>Research the competition too </li></ul>3. Research <ul><li>Go through logo galleries or books for inspiration </li></ul><ul><li>Keep eyes open for new ideas, be aware </li></ul><ul><li>Study the logos of similar businesses </li></ul>SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  18. 18. <ul><li>Use the napkin approach </li></ul><ul><li>Do not grab the mouse unless you know what you want clearly </li></ul><ul><li>Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind </li></ul>4. Mind Mapping – Sketching & Conceptualizing <ul><li>Remember its not only the graphic but the meaning conveyed through the graphic image that matter more. </li></ul>SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  19. 19. Take a break to refresh your creativity 5. Reflection Rest and get back to it with enthusiasm SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  20. 20. <ul><li>Let your ideas take shape digitally </li></ul><ul><li>Play around with fonts and colors </li></ul>6. Crystallize Your Idea Make sure the logo looks good in color as well as without them SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  21. 21. <ul><li>Take Client Feedback </li></ul><ul><li>Build trust and create further understanding </li></ul><ul><li>Implement the changes suggested </li></ul><ul><li>Let the client choose </li></ul>7. Presentation Feedback SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  22. 22. 8. Finishing Touch Give the finishing touch SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  23. 23. Deliver the files & Celebrate Your Success 9. Delivering SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  24. 24. SynapseIndia Who are We? We have team of experienced graphic designers A web design and development company based in India SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  25. 25. Why SynapseIndia? understand your unique needs & create a customized logo Have the ability to SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  26. 26. latest tools & technologies We are updated with Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  27. 27. corporate marketing & branding We have knowledge of Why SynapseIndia? SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  28. 28. We create the entire concept, not just the logo Our logos are very effective and bring instant credibility Customers can relate to it & identify it SynapseIndia SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  29. 29. SynapseIndia – Strategic Alliances SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  30. 30. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  31. 31. SynapseIndia's Portfolio (Logo Designing)‏ SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
  32. 32. SynapseIndia - Contact Us Website - www.synapseindia.com Email - [email_address] Tel - 91 120 433 0500 Branch SDF B-6, NSEZ, Noida-201305 SynapseIndia F 18, Sector 11 Noida 201 301, INDIA SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA
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