Your SlideShare is downloading. ×
0
BRAND BUILDING Take Charge  of Your  Online Presence Synapse India   -  F 18, Sector 11, Noida 201 301, INDIA
<ul><li>Brand </li></ul><ul><li>Brand Building  </li></ul><ul><li>Steps to Building Brand </li></ul><ul><li>Online Brand B...
Brand Reputation Building & Management What is a Brand? A brand is the personality of a product, service or company and ho...
Brand Reputation Building & Management Brand Building <ul><li>Quality </li></ul><ul><li>Positioning </li></ul><ul><li>Repo...
Brand Reputation Building & Management Steps to Building Brand <ul><li>Personalize the Looks </li></ul><ul><li>Identify yo...
<ul><li>Interactive  – take feedback from users, answer their queries </li></ul>Brand Reputation Building & Management <ul...
Brand Reputation Building & Management <ul><li>Convenient  - Most users prefer online researching before buying any produc...
<ul><li>Using online communities to make shopping a social experience </li></ul>Brand Building  The Online Advantages Bran...
Build Your Brand  Using Online Marketing Brand Reputation Building & Management Synapse India   -  F 18, Sector 11, Noida ...
<ul><li>Video Marketing </li></ul><ul><li>Conversational Marketing </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Socia...
<ul><li>Purchase pre-roll or post-roll ads on    videos. </li></ul>Brand Reputation Building & Management Video Marketing ...
<ul><li>Post comments on major blogs </li></ul>Brand Reputation Building & Management Conversational Marketing  <ul><li>Ma...
Brand Reputation Building & Management Pay Per Click  <ul><li>Do not compromise on the quality of your ads. </li></ul><ul>...
<ul><li>Use only ethical marketing practices </li></ul><ul><li>Be an active member in communities </li></ul><ul><li>Contri...
<ul><li>Sponsor mailing lists with companies who have a wide subscriber base </li></ul>Brand Reputation Building & Managem...
Brand Reputation Building & Management Mobile Search Marketing  <ul><li>Make your website available on mobile </li></ul><u...
Brand Reputation Building & Management Search Engine Optimization  <ul><li>Use appropriate title tags and meta data  </li>...
Brand Reputation Building & Management Affiliate Marketing  <ul><li>Create an affiliate option for your products </li></ul...
Brand Reputation Building & Management Banner Advertising <ul><li>Exceed their needs, wants & expectations  </li></ul><ul>...
Brand Reputation Building & Management Synapse India   -  F 18, Sector 11, Noida 201 301, INDIA Contact us SynapseIndia F ...
Upcoming SlideShare
Loading in...5
×

Brand building

797

Published on

Brand building and Reputation Management

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
797
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Brand building"

  1. 1. BRAND BUILDING Take Charge of Your Online Presence Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  2. 2. <ul><li>Brand </li></ul><ul><li>Brand Building </li></ul><ul><li>Steps to Building Brand </li></ul><ul><li>Online Brand Building Advantages </li></ul><ul><li>Brand Building – Online Advantages </li></ul><ul><li>Effective Techniques of Increasing Brand Awareness </li></ul>Brand Reputation Building & Management Contents <ul><li>Video Marketing </li></ul><ul><li>Conversational Marketing </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Mobile Search Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Banner Advertising </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  3. 3. Brand Reputation Building & Management What is a Brand? A brand is the personality of a product, service or company and how it relates to key constituencies: <ul><li>Customers </li></ul><ul><li>Staff </li></ul><ul><li>Partners </li></ul><ul><li>Investors etc . </li></ul>Brand is your Identity Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  4. 4. Brand Reputation Building & Management Brand Building <ul><li>Quality </li></ul><ul><li>Positioning </li></ul><ul><li>Repositioning </li></ul><ul><li>Communications </li></ul><ul><li>Credibility </li></ul><ul><li>Long-term perspective </li></ul><ul><li>Internal marketing </li></ul>Main factors in building successful brands: An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice. Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  5. 5. Brand Reputation Building & Management Steps to Building Brand <ul><li>Personalize the Looks </li></ul><ul><li>Identify your reasons-to-believe. </li></ul><ul><li>Identify customer touchpoints. </li></ul><ul><li>Design the optimal experience. </li></ul><ul><li>Align the organization to consistently deliver the optimal experience. </li></ul>Synapse Interactive - F 18, Sector 11, Noida 201 301, INDIA
  6. 6. <ul><li>Interactive – take feedback from users, answer their queries </li></ul>Brand Reputation Building & Management <ul><li>Low Cost – no publishing and distribution costs </li></ul><ul><li>Fast – You can update your customers as quickly as you want </li></ul>Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  7. 7. Brand Reputation Building & Management <ul><li>Convenient - Most users prefer online researching before buying any product or service. </li></ul><ul><li>Break Geographical Barrier – Internet is available to users all across the globe. </li></ul>Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  8. 8. <ul><li>Using online communities to make shopping a social experience </li></ul>Brand Building The Online Advantages Brand Reputation Building & Management <ul><li>Access to competitors information and marketing strategies </li></ul><ul><li>Its easier to find strategic partners online </li></ul><ul><li>Word-of-mouth marketing & Viral Marketing is far more easier on Internet </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  9. 9. Build Your Brand Using Online Marketing Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  10. 10. <ul><li>Video Marketing </li></ul><ul><li>Conversational Marketing </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Mobile Search Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Banner Advertising </li></ul>Brand Reputation Building & Management Effective Techniques For Increasing Brand Awareness Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  11. 11. <ul><li>Purchase pre-roll or post-roll ads on videos. </li></ul>Brand Reputation Building & Management Video Marketing <ul><li>Find out what kind of videos will work for your business </li></ul><ul><li>Share the video on various video sharing websites </li></ul><ul><li>Create a video marketing strategy </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  12. 12. <ul><li>Post comments on major blogs </li></ul>Brand Reputation Building & Management Conversational Marketing <ul><li>Marketing through ongoing and evolving conversations </li></ul><ul><li>Be a credible contributor is major forums </li></ul><ul><li>Promote RSS of your blog </li></ul><ul><li>Join Google, Myspace and Facebook groups and contribute </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  13. 13. Brand Reputation Building & Management Pay Per Click <ul><li>Do not compromise on the quality of your ads. </li></ul><ul><li>Google, MSN and Yahoo work best for large budget PPC campaigns. </li></ul><ul><li>For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks. </li></ul><ul><li>Get a good base on competitor PPC advertising. </li></ul><ul><li>Find optimal exposure with comprehensive keyword research </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  14. 14. <ul><li>Use only ethical marketing practices </li></ul><ul><li>Be an active member in communities </li></ul><ul><li>Contribute in every way you can </li></ul>Brand Reputation Building & Management Social Media Marketing <ul><li>Use informational sites to share knowledge </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  15. 15. <ul><li>Sponsor mailing lists with companies who have a wide subscriber base </li></ul>Brand Reputation Building & Management Email Marketing <ul><li>Collaborate with organizations that have double opt-in lists </li></ul><ul><li>Create a wide base of subscribers by sponsoring mailing lists </li></ul><ul><li>Setup network of sites for lead generation </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  16. 16. Brand Reputation Building & Management Mobile Search Marketing <ul><li>Make your website available on mobile </li></ul><ul><li>Display jump links in content to make </li></ul><ul><li>Make navigation hassle free </li></ul><ul><li>Start a click to call campaign </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  17. 17. Brand Reputation Building & Management Search Engine Optimization <ul><li>Use appropriate title tags and meta data </li></ul><ul><li>Develop a silo for getting internal pages to top ranks </li></ul><ul><li>Internal linking structure should be good </li></ul><ul><li>Optimize source code, robots.txt, XML sitemap </li></ul><ul><li>Make sure your html sitemap is search engine friendly </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  18. 18. Brand Reputation Building & Management Affiliate Marketing <ul><li>Create an affiliate option for your products </li></ul><ul><li>Offer attractive incentives for your affiliate deals </li></ul><ul><li>Select two major affiliate networks to create your account </li></ul><ul><li>Study the affiliate program of your competitor </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  19. 19. Brand Reputation Building & Management Banner Advertising <ul><li>Exceed their needs, wants & expectations </li></ul><ul><li>Define the target market </li></ul><ul><li>Check the statistics of potential website </li></ul><ul><li>Portal advertising </li></ul><ul><li>Market on Instant messengers </li></ul>Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  20. 20. Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA Contact us SynapseIndia F 18, Sector 11 Noida-201301, INDIA SEZ Branch SDF B-6, NSEZ, Noida-201305, INDIA Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 E-fax: + 18018460378 (If you are dialing from the USA, please dial 011 first before 91) ‏ Contact: Kapil Gupta Email: [email_address] USA and Canada Call TOLL FREE - 1-877-'NET N WEB' (1-877-638-6-932) 1901 60th Place East Suite L1620 Bradenton, FL 34203, USA Bradenton, FL +1-941-527-1257 San Francisco Bay Area +1-408-416-3511 Corporate Video: London , UK +44(0)2079934232 Contact: Ashish Goenka White grounds, London, UK Contact: Samir Kumar Discovery Bay, HONGKONG
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×