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Brand building and Reputation Management

Brand building and Reputation Management

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  • 1. BRAND BUILDING Take Charge of Your Online Presence Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 2.
    • Brand
    • Brand Building
    • Steps to Building Brand
    • Online Brand Building Advantages
    • Brand Building – Online Advantages
    • Effective Techniques of Increasing Brand Awareness
    Brand Reputation Building & Management Contents
    • Video Marketing
    • Conversational Marketing
    • Pay Per Click
    • Social Media Marketing
    • Email Marketing
    • Mobile Search Marketing
    • Search Engine Optimization
    • Affiliate Marketing
    • Banner Advertising
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 3. Brand Reputation Building & Management What is a Brand? A brand is the personality of a product, service or company and how it relates to key constituencies:
    • Customers
    • Staff
    • Partners
    • Investors etc .
    Brand is your Identity Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 4. Brand Reputation Building & Management Brand Building
    • Quality
    • Positioning
    • Repositioning
    • Communications
    • Credibility
    • Long-term perspective
    • Internal marketing
    Main factors in building successful brands: An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice. Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 5. Brand Reputation Building & Management Steps to Building Brand
    • Personalize the Looks
    • Identify your reasons-to-believe.
    • Identify customer touchpoints.
    • Design the optimal experience.
    • Align the organization to consistently deliver the optimal experience.
    Synapse Interactive - F 18, Sector 11, Noida 201 301, INDIA
  • 6.
    • Interactive – take feedback from users, answer their queries
    Brand Reputation Building & Management
    • Low Cost – no publishing and distribution costs
    • Fast – You can update your customers as quickly as you want
    Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 7. Brand Reputation Building & Management
    • Convenient - Most users prefer online researching before buying any product or service.
    • Break Geographical Barrier – Internet is available to users all across the globe.
    Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 8.
    • Using online communities to make shopping a social experience
    Brand Building The Online Advantages Brand Reputation Building & Management
    • Access to competitors information and marketing strategies
    • Its easier to find strategic partners online
    • Word-of-mouth marketing & Viral Marketing is far more easier on Internet
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 9. Build Your Brand Using Online Marketing Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 10.
    • Video Marketing
    • Conversational Marketing
    • Pay Per Click
    • Social Media Marketing
    • Email Marketing
    • Mobile Search Marketing
    • Search Engine Optimization
    • Affiliate Marketing
    • Banner Advertising
    Brand Reputation Building & Management Effective Techniques For Increasing Brand Awareness Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 11.
    • Purchase pre-roll or post-roll ads on videos.
    Brand Reputation Building & Management Video Marketing
    • Find out what kind of videos will work for your business
    • Share the video on various video sharing websites
    • Create a video marketing strategy
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 12.
    • Post comments on major blogs
    Brand Reputation Building & Management Conversational Marketing
    • Marketing through ongoing and evolving conversations
    • Be a credible contributor is major forums
    • Promote RSS of your blog
    • Join Google, Myspace and Facebook groups and contribute
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 13. Brand Reputation Building & Management Pay Per Click
    • Do not compromise on the quality of your ads.
    • Google, MSN and Yahoo work best for large budget PPC campaigns.
    • For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks.
    • Get a good base on competitor PPC advertising.
    • Find optimal exposure with comprehensive keyword research
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 14.
    • Use only ethical marketing practices
    • Be an active member in communities
    • Contribute in every way you can
    Brand Reputation Building & Management Social Media Marketing
    • Use informational sites to share knowledge
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 15.
    • Sponsor mailing lists with companies who have a wide subscriber base
    Brand Reputation Building & Management Email Marketing
    • Collaborate with organizations that have double opt-in lists
    • Create a wide base of subscribers by sponsoring mailing lists
    • Setup network of sites for lead generation
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 16. Brand Reputation Building & Management Mobile Search Marketing
    • Make your website available on mobile
    • Display jump links in content to make
    • Make navigation hassle free
    • Start a click to call campaign
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 17. Brand Reputation Building & Management Search Engine Optimization
    • Use appropriate title tags and meta data
    • Develop a silo for getting internal pages to top ranks
    • Internal linking structure should be good
    • Optimize source code, robots.txt, XML sitemap
    • Make sure your html sitemap is search engine friendly
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 18. Brand Reputation Building & Management Affiliate Marketing
    • Create an affiliate option for your products
    • Offer attractive incentives for your affiliate deals
    • Select two major affiliate networks to create your account
    • Study the affiliate program of your competitor
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 19. Brand Reputation Building & Management Banner Advertising
    • Exceed their needs, wants & expectations
    • Define the target market
    • Check the statistics of potential website
    • Portal advertising
    • Market on Instant messengers
    Synapse India - F 18, Sector 11, Noida 201 301, INDIA
  • 20. Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA Contact us SynapseIndia F 18, Sector 11 Noida-201301, INDIA SEZ Branch SDF B-6, NSEZ, Noida-201305, INDIA Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 E-fax: + 18018460378 (If you are dialing from the USA, please dial 011 first before 91) ‏ Contact: Kapil Gupta Email: [email_address] USA and Canada Call TOLL FREE - 1-877-'NET N WEB' (1-877-638-6-932) 1901 60th Place East Suite L1620 Bradenton, FL 34203, USA Bradenton, FL +1-941-527-1257 San Francisco Bay Area +1-408-416-3511 Corporate Video: London , UK +44(0)2079934232 Contact: Ashish Goenka White grounds, London, UK Contact: Samir Kumar Discovery Bay, HONGKONG