Brand building
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Brand building and Reputation Management

Brand building and Reputation Management

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    Brand building Brand building Presentation Transcript

    • BRAND BUILDING Take Charge of Your Online Presence Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Brand
      • Brand Building
      • Steps to Building Brand
      • Online Brand Building Advantages
      • Brand Building – Online Advantages
      • Effective Techniques of Increasing Brand Awareness
      Brand Reputation Building & Management Contents
      • Video Marketing
      • Conversational Marketing
      • Pay Per Click
      • Social Media Marketing
      • Email Marketing
      • Mobile Search Marketing
      • Search Engine Optimization
      • Affiliate Marketing
      • Banner Advertising
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management What is a Brand? A brand is the personality of a product, service or company and how it relates to key constituencies:
      • Customers
      • Staff
      • Partners
      • Investors etc .
      Brand is your Identity Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Brand Building
      • Quality
      • Positioning
      • Repositioning
      • Communications
      • Credibility
      • Long-term perspective
      • Internal marketing
      Main factors in building successful brands: An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice. Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Steps to Building Brand
      • Personalize the Looks
      • Identify your reasons-to-believe.
      • Identify customer touchpoints.
      • Design the optimal experience.
      • Align the organization to consistently deliver the optimal experience.
      Synapse Interactive - F 18, Sector 11, Noida 201 301, INDIA
      • Interactive – take feedback from users, answer their queries
      Brand Reputation Building & Management
      • Low Cost – no publishing and distribution costs
      • Fast – You can update your customers as quickly as you want
      Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management
      • Convenient - Most users prefer online researching before buying any product or service.
      • Break Geographical Barrier – Internet is available to users all across the globe.
      Online Brand Building - Advantages Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Using online communities to make shopping a social experience
      Brand Building The Online Advantages Brand Reputation Building & Management
      • Access to competitors information and marketing strategies
      • Its easier to find strategic partners online
      • Word-of-mouth marketing & Viral Marketing is far more easier on Internet
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Build Your Brand Using Online Marketing Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Video Marketing
      • Conversational Marketing
      • Pay Per Click
      • Social Media Marketing
      • Email Marketing
      • Mobile Search Marketing
      • Search Engine Optimization
      • Affiliate Marketing
      • Banner Advertising
      Brand Reputation Building & Management Effective Techniques For Increasing Brand Awareness Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Purchase pre-roll or post-roll ads on videos.
      Brand Reputation Building & Management Video Marketing
      • Find out what kind of videos will work for your business
      • Share the video on various video sharing websites
      • Create a video marketing strategy
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Post comments on major blogs
      Brand Reputation Building & Management Conversational Marketing
      • Marketing through ongoing and evolving conversations
      • Be a credible contributor is major forums
      • Promote RSS of your blog
      • Join Google, Myspace and Facebook groups and contribute
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Pay Per Click
      • Do not compromise on the quality of your ads.
      • Google, MSN and Yahoo work best for large budget PPC campaigns.
      • For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks.
      • Get a good base on competitor PPC advertising.
      • Find optimal exposure with comprehensive keyword research
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Use only ethical marketing practices
      • Be an active member in communities
      • Contribute in every way you can
      Brand Reputation Building & Management Social Media Marketing
      • Use informational sites to share knowledge
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
      • Sponsor mailing lists with companies who have a wide subscriber base
      Brand Reputation Building & Management Email Marketing
      • Collaborate with organizations that have double opt-in lists
      • Create a wide base of subscribers by sponsoring mailing lists
      • Setup network of sites for lead generation
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Mobile Search Marketing
      • Make your website available on mobile
      • Display jump links in content to make
      • Make navigation hassle free
      • Start a click to call campaign
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Search Engine Optimization
      • Use appropriate title tags and meta data
      • Develop a silo for getting internal pages to top ranks
      • Internal linking structure should be good
      • Optimize source code, robots.txt, XML sitemap
      • Make sure your html sitemap is search engine friendly
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Affiliate Marketing
      • Create an affiliate option for your products
      • Offer attractive incentives for your affiliate deals
      • Select two major affiliate networks to create your account
      • Study the affiliate program of your competitor
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Banner Advertising
      • Exceed their needs, wants & expectations
      • Define the target market
      • Check the statistics of potential website
      • Portal advertising
      • Market on Instant messengers
      Synapse India - F 18, Sector 11, Noida 201 301, INDIA
    • Brand Reputation Building & Management Synapse India - F 18, Sector 11, Noida 201 301, INDIA Contact us SynapseIndia F 18, Sector 11 Noida-201301, INDIA SEZ Branch SDF B-6, NSEZ, Noida-201305, INDIA Tel: (+91) 120 433 0500 Fax: (+91) 120 254 6941 E-fax: + 18018460378 (If you are dialing from the USA, please dial 011 first before 91) ‏ Contact: Kapil Gupta Email: [email_address] USA and Canada Call TOLL FREE - 1-877-'NET N WEB' (1-877-638-6-932) 1901 60th Place East Suite L1620 Bradenton, FL 34203, USA Bradenton, FL +1-941-527-1257 San Francisco Bay Area +1-408-416-3511 Corporate Video: London , UK +44(0)2079934232 Contact: Ashish Goenka White grounds, London, UK Contact: Samir Kumar Discovery Bay, HONGKONG