WP7 Study 발표 - WinMoDev
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WP7 Study 발표 - WinMoDEV

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WP7 Study 발표 - WinMoDev WP7 Study 발표 - WinMoDev Presentation Transcript

  • Windows Phone 7:A New Kind of Phone
    Required Slide
    서진호 부장 (Jinho.Seo@microsoft.com)
    Sr. Developer Evangelist – Windows Phone 7
    Microsoft Korea
    http://blogs.msdn.com/jinhoseo
  • Consumerization of IT: A Changing Environment
    Gen-Y expanding in the workforce
    Social networking goes mainstream
    Soaring demand for mobility
    Massively different economy
  • Our New Direction
    HARDWARE
    Optimized and standardized
    DESIGN
    End user comes first
    PLATFORM
    Re-architected developer platform
  • WINDOWS PHONE 7
    IS A DIFFERENT KIND OF
    PHONE
    DESIGNED TO BRING TOGTHER
    WHAT YOU CAREABOUT MOST
  • Smart DesignWorks the way you want
    SEARCH
    Location aware
    Optimized for Bing integration
    One click search
    INTERNET EXPLORER
    Fast-opening pages, legible text and easily clickable links
    Browsing and resizing happen naturally
    START
    Customizable, at-a-glance view
    Live tiles continuously update you about your world
  • Integrated ExperiencesHubs simplify your everyday tasks on the phone
    Immersive and engaging experiences
    Bring together apps, services, content, and the web by theme
    Reduce the number of steps for everyday tasks
  • Integrated ExperiencesHubs simplify your everyday tasks on the phone
  • Windows Phone 7 - Device Experience
    Video
  • SUSTAINED INVESTMENT
    Commitment to Infrastructure Investments
    Business Productivity Online Suite
  • # OF USERS
    Windows Device/OS Portfolio
    NUMBER OF USERS
    Smart design and best in class business productivity
    Managed through Exchange EAS
    App Platform: Silverlight, XNA, VS 2010 and Expression
    App distribution: Marketplace
    Windows Phone 7
    Good business productivity
    Managed through Exchange EAS and System Center
    App Platform: Native or .NET, VS 2008
    App Distribution: Management Infrastructure
    Windows Mobile 6.5
    Line of Business specific Interface
    Specialized use and design
    Application Platform: Native, specialized devtools
    App distribution: Management Infrastructure
    Ruggedized
  • Compelling Application Platform
    RICH, CAPTIVATING APPLICATIONS
    Unleash the power of Silverlight to reach customers and employees
    END-TO-END DEVELOPER EXPERIENCE
    Tools > community > ingestion > distribution
    SINGLE, DISCOVERABLE MARKETPLACE
    Channel for reaching the end-user
    POWERFUL AND FAMILIAR TOOLS
    Visual Studio, Expression Blend, Silverlight, and XNA
    MULTI-SCREEN POTENTIAL
    Applications that work across phone, web, and desktop
  • Possibilities for your Business
  • User Experience Frameworks
    Modern XAML/event-driven application UI framework
    Rapid creation of visually rich apps
    HTML/Javascript
    Mature, robust, widely deployed technology
    High performance game framework
    Rapid creation of multi-screen 2D and 3D games
    Rich content pipeline
    Mature, robust, widely adopted technology spanning Xbox, Windows, and Zune
    GAMES(and applications)
    APPLICATIONS
    (and games)
  • Managed Code for Game Development
    Windows Phone 7
    Uses the .NET platform
    Managed code platform, no unsafe code
    .NET/XNA is used for games today!
    XNA Game Studio 4.0 is C# exclusive
    800+ managed code games on XBLA/XBLIG
    Windows games published through portals
  • XNA Game Studio 4.0
    Develop for Windows Phone 7 Series
    Enhanced audio support
    Simplified graphics API’s
    Visual Studio 2010 integration
    New configurable effects
  • Frameworks designed for performance
    Addressing Performance Head-on
    Frameworks designed for performance
    Frameworks designed for performance
    Frameworks designed for performance
    XNA Framework designed for gaming scenarios
    Commitment to future of managed code
    No unnecessary garbage generation
    Three + years of profiling and investment
    We’ve built for performance on Windows Phone 7
    Math libraries optimized
    Efficient APIs with tuned transitions to native code
  • Games Hub Featuring Xbox LIVE
  • Xbox LIVE is Gaming Services
    Gamertag
    Friends
    Achievements
    Windows Phone will extend the Xbox LIVE brand beyond the console for the first time
    Merchandising Premium Placement
    Windows Phone is the first step towards our vision of a ubiquitous gaming service
    Differentiates your title from the rest
  • Windows Phone 7 – The Developer Experience
    Demo
  • Marketplace Update for Windows Phone 7Giving developers what they’ve asked for
    EASILY MANAGE YOUR BUSINESS
    Single self-service portal
    Transparent polices & open to 3rd party services
    Beta distribution service
    DEEPEN CUSTOMER CONNECTION
    Trial API
    Push notification, simple update mechanism, & dynamic tiles
    Broad business model support
    INCREASE DISCOVERABILITY
    Reach all WP7 consumers with compelling apps
    Single easy to find Marketplace on device and PC
    Daily localized merchandising to promote the very best apps
  • Windows Phone 7 – Marketplace Experience
    Demo
  • Addressing Business Customer NeedsMaking Windows Phone 7 work for your organization
    UTILIZES EXISTING INVESTMENTS
    COMPELLING PLATFORM
    CAPTIVATING AND PRODUCTIVE EXPERIENCES
    Phones end-users desire
    Business and personal
    Productivity without compromise
    Works well with Exchange and SharePoint
    On-premise or in the cloud
    Managed with Exchange
    Compelling apps for phone, web and PC
    Powerful & familiar developer tools
  • # OF USERS
    Reactions to Windows Phone 7
    “One thing is certain: All of today's other smartphone user interfaces look pretty staid by comparison.”
    David Coursey, PC World
    “Microsoft Office on Windows Phone 7 Looks Fantastic. From e-mail to edit, the process is seamless.”
    John Herrman, Gizmodo
    “When it comes to smartphones, Windows Phone 7 should arguably be the de facto platform for business professionals.”
    Tony Bradley, PC World
  • Windows Phone Resources
    Questions? Demos? The Latest phones?
    Visit the Windows Phone Technical Learning Center...
    Business IT Resources
    www.windowsphone.com/business
    Developer Resources
    developer.windowsphone.com
    Experience Windows Phone 7 on-line and get a backstage pass
    www.windowsphone7.com
  • © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.