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20090910 Windows Marketplace For Mobile
 

20090910 Windows Marketplace For Mobile

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Windows Phone;Windows Mobile;Windows Marketplace

Windows Phone;Windows Mobile;Windows Marketplace

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  • Grow Distribution to every Windows Phone userPre-installed on every Windows phone (WM6.5+)Global coverage with commerce in 29 countries at launchSimple and Transparent publishing processTransparent set of policies for what type of applications is permitted in the catalogCentralized developer portal for sign-up, submissions, status checks and app managementSimplified certification and signing processMaximize Return on InvestmentCompetitive revenue sharePromotional opportunities to drive up salesDetailed and up-to-date sales report online
  • Content policy example: pornApp policy example: gambling
  • US DollarEuroBritish PoundCanadian DollarAustralian DollarJapanese Yen

20090910 Windows Marketplace For Mobile 20090910 Windows Marketplace For Mobile Presentation Transcript

  • Innovative global Mobile Ecosystem,Windows ® Marketplace for Mobile
    Jinho Seo(Jinho.Seo@microsoft.com)
    Mobile/Embedded Developer Evangelist Microsoft Korea
    http://blogs.msdn.com/jinhoseo
  • Where’s the Money ?
    34.1%
    35
    30
    25
    20
    15
    10
    5
    0
    ConvergedMobile Phones
    YOY % shipping growth
    18.6%Mobile PCs
    5.8%Mobile Phones
    3.9%Desktop PCs
    2006 – 2010
    Source: Gartner Dataquest, and IDC 2006
  • Mobile Operator Partnerships
    The Windows Phone World
    160 Mobile Operator Partners in 55 countries
    50 Device Makers
  • Mobile Ecosystem
    Revolution
    Applications and services are key drivers
    Developer revenue share is increasing
    Marketplaces are core part of experience
  • Introducing
    Windows Mobile 6.5
    UX Upgrade with great new touch capabilities
    Improved browsing with Internet Explorer
    Widgets
    Windows Marketplace for Mobile
  • Windows Marketplace for Mobile
    Connectingusers with great apps!
    Discovery
    • Easily navigate a large library of applications
    • Access user ratings and reviews
    • Advanced search, sort and filter capabilities
    Convenience
    • Complete purchase from phone or web
    • Seamless download and installation
    • Pay with credit card or your mobile operator bill!
    Worry-free Experience
    • Rigorous certification
    • Automatic updates for purchased apps
    • DIY refund
    • Re-download purchased apps onto new phone
  • Support for multiple content types
    Key top-level content groups
    Comprehensive category set
    Showcase
    Most Popular
    Native Code
    New
    Managed Code
    Categories
    Widgets
    Search
    Catalog Architecture
    Business
    Health & Fitness
    Communications
    Lifestyle
    Games
    Music & Video
    Education
    Productivity
    Entertainment
    Travel
    Finance
    Utilities
    others…
  • Your Value Prop
    Familiar tools
    Transparent publishing
    Global Reach
    Competitive Returns
  • Transparent
    Processes & Policies
    Centralized developer portal for one-stop publishing and app management
    Transparent policies for the types of applications allowed in the catalog
    SDKs, documentation & support
  • Global Reach
    Netherlands
    Ireland
    Austria
    Finland
    Belgium
    Greece
    Denmark
    Luxembourg
    Norway
    Sweden
    Switzerland
    EMEA
    ASIA/PACIFIC
    AMERICAS
    New Zealand
    US
    Poland
    Japan
    Portugal
    Canada
    Australia
    France
    India
    Brazil
    Mexico
    UK
    Hong Kong
    Taiwan
    Germany
    Spain
    Italy
    Singapore
  • Developers
    Revenue Share
    MSFT & Ecosystem
    30%
  • Go-do’s
  • Signing Up
    Create a Marketplace publisher account @ http://developer.windowsmobile.com
    Establish a business profile
    Remit subscription fee
    Get vetted
  • Application
    Certification
  • Transactional reporting
    User ratings and reviews
    Geographical distribution reports
    Reporting
  • Getting Paid
    Payment
    Processor
    Microsoft
    EFT
    Your Name Here
    Payout Currencies
    US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen
  • Demo
  • Conclusion
    Familiar Tools
    Global Distribution
    Competitive Revenue Share
    Streamlined Transparent Publishing
    Learn more @
    http://developer.windowsmobile.com
  • Required Slide
    © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.