20090910 Windows Marketplace For Mobile

Innovative global Mobile Ecosystem,Windows ® Marketplace for Mobile
Jinho Seo(Jinho.Seo@microsoft.com)
Mobile/Embedded Developer Evangelist Microsoft Korea
http://blogs.msdn.com/jinhoseo

Where’s the Money ?
34.1%
35
30
25
20
15
10
5
0
ConvergedMobile Phones
YOY % shipping growth
18.6%Mobile PCs
5.8%Mobile Phones
3.9%Desktop PCs
2006 – 2010
Source: Gartner Dataquest, and IDC 2006

Mobile Operator Partnerships
The Windows Phone World
160 Mobile Operator Partners in 55 countries
50 Device Makers

Mobile Ecosystem
Revolution
Applications and services are key drivers
Developer revenue share is increasing
Marketplaces are core part of experience

Introducing
Windows Mobile 6.5
UX Upgrade with great new touch capabilities
Improved browsing with Internet Explorer
Widgets
Windows Marketplace for Mobile

Windows Marketplace for Mobile
Connectingusers with great apps!
Discovery

Easily navigate a large library of applications
Access user ratings and reviews
Advanced search, sort and filter capabilities

Convenience

Complete purchase from phone or web
Seamless download and installation
Pay with credit card or your mobile operator bill!

Worry-free Experience

Rigorous certification
Automatic updates for purchased apps
DIY refund
Re-download purchased apps onto new phone

Support for multiple content types
Key top-level content groups
Comprehensive category set
Showcase
Most Popular
Native Code
New
Managed Code
Categories
Widgets
Search
Catalog Architecture
Business
Health & Fitness
Communications
Lifestyle
Games
Music & Video
Education
Productivity
Entertainment
Travel
Finance
Utilities
others…

Your Value Prop
Familiar tools
Transparent publishing
Global Reach
Competitive Returns

Transparent
Processes & Policies
Centralized developer portal for one-stop publishing and app management
Transparent policies for the types of applications allowed in the catalog
SDKs, documentation & support

Global Reach
Netherlands
Ireland
Austria
Finland
Belgium
Greece
Denmark
Luxembourg
Norway
Sweden
Switzerland
EMEA
ASIA/PACIFIC
AMERICAS
New Zealand
US
Poland
Japan
Portugal
Canada
Australia
France
India
Brazil
Mexico
UK
Hong Kong
Taiwan
Germany
Spain
Italy
Singapore

Developers
Revenue Share
MSFT & Ecosystem
30%

Go-do’s

Signing Up
Create a Marketplace publisher account @ http://developer.windowsmobile.com
Establish a business profile
Remit subscription fee
Get vetted

Application
Certification

Transactional reporting
User ratings and reviews
Geographical distribution reports
Reporting

Getting Paid
Payment
Processor
Microsoft
EFT
Your Name Here
Payout Currencies
US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen

Demo

Conclusion
Familiar Tools
Global Distribution
Competitive Revenue Share
Streamlined Transparent Publishing
Learn more @
http://developer.windowsmobile.com

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© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.