20090910 Windows Marketplace For Mobile


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  • Grow Distribution to every Windows Phone userPre-installed on every Windows phone (WM6.5+)Global coverage with commerce in 29 countries at launchSimple and Transparent publishing processTransparent set of policies for what type of applications is permitted in the catalogCentralized developer portal for sign-up, submissions, status checks and app managementSimplified certification and signing processMaximize Return on InvestmentCompetitive revenue sharePromotional opportunities to drive up salesDetailed and up-to-date sales report online
  • Content policy example: pornApp policy example: gambling
  • US DollarEuroBritish PoundCanadian DollarAustralian DollarJapanese Yen
  • 20090910 Windows Marketplace For Mobile

    1. 1. Innovative global Mobile Ecosystem,Windows ® Marketplace for Mobile<br />Jinho Seo(Jinho.Seo@microsoft.com)<br />Mobile/Embedded Developer Evangelist Microsoft Korea<br />http://blogs.msdn.com/jinhoseo<br />
    2. 2. Where’s the Money ?<br />34.1%<br />35<br />30<br />25<br />20<br />15<br />10<br />5<br />0<br />ConvergedMobile Phones<br />YOY % shipping growth<br />18.6%Mobile PCs<br />5.8%Mobile Phones<br />3.9%Desktop PCs<br />2006 – 2010<br />Source: Gartner Dataquest, and IDC 2006<br />
    3. 3. Mobile Operator Partnerships<br />The Windows Phone World<br />160 Mobile Operator Partners in 55 countries<br />50 Device Makers<br />
    4. 4. Mobile Ecosystem<br /> Revolution<br />Applications and services are key drivers<br />Developer revenue share is increasing<br />Marketplaces are core part of experience<br />
    5. 5. Introducing<br />Windows Mobile 6.5<br />UX Upgrade with great new touch capabilities<br />Improved browsing with Internet Explorer<br />Widgets<br />Windows Marketplace for Mobile<br />
    6. 6. Windows Marketplace for Mobile<br />Connectingusers with great apps!<br />Discovery<br /><ul><li>Easily navigate a large library of applications
    7. 7. Access user ratings and reviews
    8. 8. Advanced search, sort and filter capabilities</li></ul>Convenience<br /><ul><li>Complete purchase from phone or web
    9. 9. Seamless download and installation
    10. 10. Pay with credit card or your mobile operator bill!</li></ul>Worry-free Experience<br /><ul><li>Rigorous certification
    11. 11. Automatic updates for purchased apps
    12. 12. DIY refund
    13. 13. Re-download purchased apps onto new phone</li></li></ul><li>Support for multiple content types<br />Key top-level content groups<br />Comprehensive category set<br />Showcase<br />Most Popular<br />Native Code<br />New<br />Managed Code<br />Categories<br />Widgets<br />Search<br />Catalog Architecture<br />Business<br />Health & Fitness<br />Communications<br />Lifestyle<br />Games<br />Music & Video<br />Education<br />Productivity<br />Entertainment<br />Travel<br />Finance<br />Utilities<br />others…<br />
    14. 14. Your Value Prop<br />Familiar tools<br />Transparent publishing<br />Global Reach<br />Competitive Returns<br />
    15. 15. Transparent<br />Processes & Policies<br />Centralized developer portal for one-stop publishing and app management<br />Transparent policies for the types of applications allowed in the catalog<br />SDKs, documentation & support<br />
    16. 16. Global Reach<br />Netherlands<br />Ireland<br />Austria<br />Finland<br />Belgium<br />Greece<br />Denmark<br />Luxembourg<br />Norway<br />Sweden<br />Switzerland<br />EMEA<br />ASIA/PACIFIC<br />AMERICAS<br />New Zealand<br />US<br />Poland<br />Japan<br />Portugal<br />Canada<br />Australia<br />France<br />India<br />Brazil<br />Mexico<br />UK<br />Hong Kong<br />Taiwan<br />Germany<br />Spain<br />Italy<br />Singapore<br />
    17. 17. Developers<br />Revenue Share<br />MSFT & Ecosystem<br />30%<br />
    18. 18. Go-do’s<br />
    19. 19. Signing Up<br />Create a Marketplace publisher account @ http://developer.windowsmobile.com<br />Establish a business profile<br />Remit subscription fee<br />Get vetted<br />
    20. 20. Application<br />Certification<br />
    21. 21. Transactional reporting<br />User ratings and reviews<br />Geographical distribution reports<br />Reporting<br />
    22. 22. Getting Paid<br />Payment<br />Processor<br />Microsoft<br />EFT<br />Your Name Here<br />Payout Currencies<br />US Dollar, Euro, British Pound, Canadian Dollar, Australian Dollar, Japanese Yen<br />
    23. 23. Demo<br />
    24. 24. Conclusion<br />Familiar Tools<br />Global Distribution<br />Competitive Revenue Share<br />Streamlined Transparent Publishing<br />Learn more @ <br />http://developer.windowsmobile.com<br />
    25. 25. Required Slide<br />© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />